Social Media Success for Small Businesses

Social Media Success for Small Businesses

Presented by Cara Friedman

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Agenda

•  Choosing Your Networks

•  Making the Most of Limited Time

•  Time-Saving Tools

•  Content is King

•  Facebook Advertising

•  Socialize Your Website

•  When Worlds Collide: Online & Offline Integration

•  Social Media Dos and Don’ts

•  Watch and Learn: Case Studies

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Who is Likeable?

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What Is Likeable Community College?

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•  Social Media Education Program

•  26 weekly webinars

•  Monthly guest lecturers

•  24/7 Live Help

•  Community Management Assessment Test

•  Likeable U

Choosing Your Network

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Choosing Your Networks

•  What is Facebook?

•  Allows users to make personal profiles, connect with others, and share information.

•  900 million monthly active users •  Brands can make personal

connections with their fans and increase brand awareness.

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•  What can brands do on Facebook?

•  Engage and interact with fans

•  Share multimedia content and information

•  Provide customer service

•  Offer contests, promotions, and exclusive deals

•  Drive traffic to website and blog

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•  Facebook Best Practices

•  Set up a brand page, not a personal page

•  Create a custom URL

•  fb.com/LikeableCC

•  Respond to all fans

•  Take advantage of Facebook customization options

•  Post content at times when fans are most engaged

•  Don’t host illegal contests on Facebook

•  Wildfire

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•  What is Twitter?

•  Public sharing of information in posts that are limited to 140 characters or less.

•  There are 100+ million Twitter users.

•  Brands are using Twitter to broadcast information and to build relationships with fans through conversation.

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•  What can brands do on Twitter?

•  Engage and interact with followers

•  Provide customer service

•  Host contests & giveaways

•  Participate in and lead Twitter Chats

•  Drive traffic to your website and blog

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•  Twitter Best Practices

•  Respond to messages and mentions from followers within 24 hours

•  Incorporate popular #hashtags to gain greater tweet visibility

•  Follow back users who are following you

•  Search and reach out to potential followers and customers

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•  What is Yelp?

•  Yelp is a site that enables users to discover great, local businesses

•  66 million monthly unique visitors in Q4 2011

•  Users can write reviews of local businesses

•  25 million local reviews have been written

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•  What can brands do on Yelp?

•  Monitor page for honest feedback

•  Message customers publicly or privately

•  Create deals to turn visitors into customers

•  Track views

•  Provide customers with up-to-date information about your business

•  Buy ads

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•  Yelp Best Practices

•  Update business information frequently

•  Add photos to business pages

•  Incentivize & encourage best customers to leave reviews

•  Respond to all negative reviews

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•  Niche Networks

•  Pinterest

•  Instagram

•  Flickr

•  LinkedIn

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•  Pick One!

•  Pick the network most in line with your business.

•  Pick the network you’re most passionate about.

•  Know the main functions and uses of each network.

•  Know your target demographic.

•  Know how much time you have to spend.

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Making the Most of Limited Time

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Daily •  Sweep social channels 2-3 times

•  Respond to all fans & followers

•  Monitor & optimize social ads

Weekly

•  Search for shareable, relevant current events & articles

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Monthly

•  Develop 2-4 weeks of content

•  Determine how often you will be publishing content

•  Be consistent

•  Refresh Facebook cover photo

•  Analyze success & failure to shape future strategy

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Time Saving Tools

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Time Saving Tools

BufferApp

•  Schedule Facebook posts, LinkedIn updates and tweets

•  Buffer selects times to automatically publish content when your audience is most engaged

•  Analyze your content to determine what works best with your audience

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Time Saving Tools

Reporting

•  Facebook Insights

•  SocialBro

•  TweetStats

•  PinPuff

•  Radian6

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Content is King

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Content is King

•  Content drives fan engagement, page growth and traffic.

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Content is King

•  Excellent content is:

•  Relevant to your brand and community’s interests

•  Fresh and unique

•  Expressed in different forms

•  Available consistently for your community

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Content is King

•  To produce excellent content:

•  Plan out your schedule in advance

•  Include strong calls to action

•  Incorporate outside articles, news stories, blogs, and sources to keep information fresh

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Facebook Advertising

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Facebook Advertising

•  Drive page growth & fan engagement

•  To make the most of a small budget:

•  Hyper-target ads by location and interest

•  Set a daily spend limit to remain within budget

•  Monitor suggested bid range

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Socialize Your Website

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Socialize Your Website

•  Create a social hub/portal

•  Links to social channels

•  Shareable content

•  Use APIs for Facebook, Twitter & other networks

•  Develop scrollable feeds

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When Worlds Collide: Online & Offline Integration

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When Worlds Collide: Online & Offline Integration

•  Create in-store signage

•  Include information on business cards

•  Add social mentions to receipts

•  Incorporate into presentations

•  Provide fans in real life with incentives

•  Incorporate online promotions into offline tactics

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Social Dos and Don’ts

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•  DON’T push tweets to your Facebook page

•  DON’T delete negative comments, complaints or feedback

•  DON’T be inauthentic with fans and followers

•  DON’T be inconsistent across networks in terms of voice and design

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•  DO develop a brand voice and stick to it

•  DO respond to everyone

•  DO create consistent, unique content

•  DO include strong calls to action

•  DO analyze what has and has not worked for your brand before developing new strategies and content

•  DO create a clear, optimized profile picture for each social channel

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Watch & Learn: Case Studies

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Residential and Commercial Building

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Paper Company

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Cupcake Business

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Museum

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Dentist

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Bakery

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Antiques

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Gardening

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Zoo

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Startup

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Toy Store

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Food Cart

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Non-profit

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Community Bank Specialists

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Environmental Services

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Need Help?

•  For info on social media training for your small business contact Cara at [email protected]

•  Email TODAY and get a free Bonus Guide for Likeable Social Media

More Free Resources

•  Tackling the Many Roles of the Social Media Manager

•  Hosted by Dave Kerpen

•  July 18th, 3:30PM EDT

•  Avoiding a Social Media Nightmare: Building a Solid Content Strategy

•  Hosted by Cara Friedman

•  July 26th, 3:00PM EDT

http://buff.ly/N7ccJ9

Next Free Webinar

•  Lessons Learned from the Top 40 Facebook Pages

•  Hosted by Dave Kerpen

•  July 11th, 3PM EDT

http://bit.ly/2012Top40

Contact Us/Thanks!/Grand Prize

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•  Email TODAY and get a free Bonus Guide for Likeable Social Media

•  Cara Friedman – [email protected]

•  [email protected]

•  Likeablecc.com

•  Fb.com/likeablecc

•  Twitter.com/likeablecc

•  212-660-2458

•  240 W 37th Street NY NY 10018

Social Media Success for Small Businesses

Technology

Transcript of Social Media Success for Small Businesses