Social Media Strategy of Xiaomi

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Transcript of Social Media Strategy of Xiaomi

  • XIAOMIAlways believe that something wonderful is about to happen

  • Social Listening

  • Fall in Love with Southeast Asia

  • Fans Are Professional

  • Lei Juns fans

  • Partners

  • The Brief

  • Challenges Xiaomi has been a legend in China. This brand lunches many amazing products and knows how to use social medias to communicate with their fans. However, different countries are with different marketing situation and social media cultures.

    In America, Xiaomi has no familiar social medias like Weibo, Wechat...etc anymore, how to make more people in different be their fans is the challenge that Xiaomi needs to solve.

  • Wins

    Xiaomi has really amazing products and experience that how to make people be crazy about their products.

    In the market of low price mobile devices, they have almost best quality of the world.

    Except mobile devices, they also have another weapons like MI TV, laptops Segway...etc.

  • XIAOMI Is Everywhere.

  • Thank You.