Social Media Strategy of Xiaomi

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XIAOMI Always believe that something wonderful is about to happen

Transcript of Social Media Strategy of Xiaomi

XIAOMIAlways believe that something wonderful is about to happen

Social Listening

Fall in Love with Southeast Asia

Fans Are Professional

Lei Jun’s fans

Partners

The Brief

Challenges Xiaomi has been a legend in China. This brand lunches many amazing products and knows how to use social medias to communicate with their fans. However, different countries are with different marketing situation and social media cultures.

In America, Xiaomi has no familiar social medias like Weibo, Wechat...etc anymore, how to make more people in different be their fans is the challenge that Xiaomi needs to solve.

Wins

Xiaomi has really amazing products and experience that how to make people be crazy about their products.

In the market of low price mobile devices, they have almost best quality of the world.

Except mobile devices, they also have another weapons like MI TV, laptops Segway...etc.

XIAOMI Is Everywhere.

Thank You.