Social Media Strategy & Goals
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Transcript of Social Media Strategy & Goals
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Social Media Strategy & Goals
david lee king | topeka & shawnee county public library | davidleeking.com
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gottastart
#1
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“There is noinstruction manual”
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just start
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just start
EdmontonSkokie
Topeka
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startsmall
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start smart
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#2
gotta havestrategy& goals
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your planswill change
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what goals?
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evil plans!develop some
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flickr.com/photos/loop_oh/5454534736/
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set thedirection
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big goal:connect with your patrons!
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#3
gottadefine your audience
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personas
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go where people gather
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gottasustainit! #4
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who does the work?
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let staff own it
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the process1 person
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the processlarger team
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the processTopeka
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Thank You!
davidleeking.com