facebookThet Aung IT Director

Tbit solution

Social media strategy for education sector by Thet Aung

2

OutlineWhat is this all about?

Building and growing strategies for YOUR social media

Private education

30 minutes presentation + 15 minutes Q&A

Purpose:

Industry:

Audience:

Duration:

Campus PR/Marketing / Web Admin / Social Networker

3 Social media strategy for education sector by Thet Aung

•How many people in this room creating, managing pages

4 Social media strategy for education sector by Thet Aung

• Tell your story

• Share rich content

• Create a dialogue

• Amplify your impact

• Measure and refine

facebook.com/page•Facebook Pages

5 Social media strategy for education sector by Thet Aung

• What is your unique voice?

• How can you bring your story to life in a compelling, authentic, and personal way?

• Who do you serve?

• Who is your audience?

• How will they want to connect with you?

• What content will be important to them: after school programs or teaching tips?

Know your story Know your audience Know your goals

1. Set your strategy

• What kind of relationship do you want to have with the people who connect to your Page?

• Defining and prioritizing your goals will help you create your Page posting strategy.

Where to start

6 Social media strategy for education sector by Thet Aung

2. Create your Pagefacebook.com/page

7 Social media strategy for education sector by Thet Aung

3. Develop your posting plan

a) Find your voice

b) Create a conversation

c) Offer a rich experience

d) Share exclusive content

8 Social media strategy for education sector by Thet Aung

Find your voice3. Develop your posting plan

•speak in the first person

•engage and take input

•share photos and videos school’s events

9 Social media strategy for education sector by Thet Aung

Create a conversation 3. Develop your posting plan

•let talk by sharing photos

•ask questions in updates

•respond comment on your posts

•audience the stars

•comments policy

10 Social media strategy for education sector by Thet Aung

Offer a rich experience3. Develop your posting plan

•use photos and videos

•events to highlight your events

•share media highlighting your school’s

involvement

•celebrate your milestones

11 Social media strategy for education sector by Thet Aung

Share exclusive content3. Develop your posting plan

•post directly to your Facebook Page

•schedule regular posts on specific topics

•bring your community behind the scenes

•livestream your events

•connect with specific groups of educators

Post items on Facebook that people can’t find anywhere else.

12 Social media strategy for education sector by Thet Aung

Start with who you know4. Grow your audience

13 Social media strategy for education sector by Thet Aung

Leverage your existing assets4. Grow your audience

14 Social media strategy for education sector by Thet Aung

•Add a Like box and Like buttons

•25 Like facebook.com/username

•Facebook comments plug in

Cross-promote to reach more people4. Grow your audience

15 Social media strategy for education sector by Thet Aung

•Partner with other schools

•Tag another school or university

Use Insights to optimize performance5. Measure and refine

16 Social media strategy for education sector by Thet Aung

•facebook.com/insights

•View feedback (likes and comments)

•Download the Facebook Insights Guide

Apps5. Measure and refine

17 Social media strategy for education sector by Thet Aung

•Use Facebook apps

(photos, events, links, notes)

•create specialized content Apps

Now what?

Social media strategy for education sector by Thet Aung

18

• Integrated with your other existing digital and social media contentBlogs, Photos, Videos, Events, Announcements, Competitions, Calendar reminders, Awards, Grants, Research

• Drive traffic to your Facebook site – let users Discovery your other sites too. Connect / Engage.

• Use tools to “automate” integration on your Page (RSS feeds, twitter updates, flickr photos, YouTube videos, blog to facebook)

Bringing all togetherMedia Hub

19 Social media strategy for education sector by Thet Aung

• Create Policies for Academic Staff, Faculty & Students

• Create Processes & Workflows for Teams PR, Marketing, Communications and Emergency messaging

• Have a plan in place for any “online” PR event - including negative and positive events happening in real-time.

• Culture permeates throughout your social web presence

• Unify messaging & consistency “Voice” across all sites.

Run smoothPolicy and Process

20 Social media strategy for education sector by Thet Aung

Post interesting updates both on and off campus

Tipsto help

Set a good profile image

Create events

Highlight alumni when they visit events

School milestones and holidays current students, alumni and faculty

Ask Questions

Social media strategy for education sector by Thet Aung

21

Reward your likers

FinallyThe Social Media Measurement Compass

Social media strategy for education sector by Thet Aung

22

• The Myanmar Internet• Users• Privacy• Digital content copyright• Go Mobile• We can add more

This is Myanmar factorsLimit

23 Social media strategy for education sector by Thet Aung

• Building your presence with Facebook Pages: A guide for educators • http://developers.facebook.com/attachment/PagesGuide_Education.pdf

• Effective methods for developing a business Facebook page

Jamie Duklas • http://www.slideshare.net/jduklas/developing-amp-growing-facebook-pages

• Facebook for Higher Education

Susan M. Beebe• http://www.slideshare.net/susanbeebe/facebook-for-higher-education

• Keyword: Social Media Strategy Education

Ctrl + C / Ctrl+VReference

Social media strategy for education sector by Thet Aung

24

Thanks

www.tbitweb.comthetaung@tbitweb.com

facebook.com/thetaungminlatt

25 Social media strategy for education sector by Thet Aung