Social Media Strategy for 2016
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Transcript of Social Media Strategy for 2016
![Page 1: Social Media Strategy for 2016](https://reader036.fdocuments.in/reader036/viewer/2022070602/5873f5361a28abb1528b5f21/html5/thumbnails/1.jpg)
Social Media for Millenials & GenZ – Youth Market
How to do it?
By Michael Spencer, Sept, 2015.
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Adopt their Channels• If you are a brand without
• Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
• Sorry! You are behind the times, it’s not 2013, it’s 2016 soon.
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Posting Strategy• Your follower base is only really
optimized when you are posting at least x1 a day!
• Pinterest, Twitter and Instagram can handle a lot more! Frequency = more followers. Numbers game.
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Think 24/7• You have to post on the weekend,
there is no way around this!
• Some channels have GREATER activity when people are off work.
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Timing Matters• Knowing peak reading time by
channel is important.
• For Launching campaigns
• For reaching your target audience and product segments.
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Day of Week Matters• Knowing optimal days of the weak
to post your top content.
• Devil is in the details!
• Social media management, is a full-time job (and then some!)
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Facebook Marketing• To easily boost your fan base on facebook,
know your market!
• Target those who have liked a similar brand.
• You have to spend on Facebook to be effective. Instagram and Facebook have the highest engagement for interactive branding, promos, etc.
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User Generated Content• UGC skyrocketed in importance in 2015
• This was due to content marketing awareness going mainstream.
• UGC if done well, is your single biggest ticket to viral marketing and brand reach for your company.
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UGC is multi-layered• UGC increases truth worthiness
and authenticity of your brand.
• Increases brand advocacy and engagement among those people that truly matter, your customers.
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Always do Analytics• Google Analytics, among others
has to be a regular event.
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Always do Email Marketing• Link your content marketing
• With Email marketing
• With social Media, basic integrated marketing approach.
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B2B vs. B2C• B2B focus more on LinkedIn, Pulse,
Twitter, Groups, Blog
• B2C focus more on Facebook, Instagram, Pinterest & Social Commerce + User Generated Content Campaigns
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Always think SEO• Google +, Quora, Pinterest,
Content Marketing, Blogging, Campaign branded #hashtags, viral marketing, influencers
• Always think about how to hack SEO principles
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SEO tidbits
• SEO is about the quality of your content
• Mobile optimization
• Audience involvement, interactive media, landing pages are no longer static.
• Gamified customer experience.
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Study what Top Brands do
• Learn from the best
• Emulate and be early adopters of trends
• Take risks and customize campaigns, gamify incentives!
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Build Video Content Assets
• In 2016, improve your knowledge of Video content
• Work on Youtube and attempt viral marketing with video content.
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Mixed Media• Strive to create infographics,
slideshow videos, Flipagram quick slide videos, Vine vidoes, Instagram videos, Facebook videos that can share.
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New Values• Giving back to local community
• Altruism, and social conscience
• Portray company workplace progressive values on LinkedIn and Instagram.
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Storytelling Engagement• Remember social media is no
longer about self-promotion
• But about giving info of value, entertaining and educating audiences.
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Storytelling• Good storytelling is about powerful
visuals, memorable audio and compelling scripts
• Write cheeky, appealing and snazzy copy. Have charismatic actors that mirror your target audience.
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Targeting• If your target audience are young
Millennial women, then use them in your ads and social media the most!
• Identify with your audience, and they will identify with you, reciprocal mirroring.
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Personas• Have at least 5-10 personas of
your most typical customers.
• Do campaigns for these types of people, not just for the masses. Think of quality leads and converstion optimization.
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Automation Software• Consider using marketing
automation platforms that can help with Email, UGC campaigns & Social media management.
• Use software and cheats and shortcuts to find influencers, vloggers, etc.
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Content Marketing• Curate good and valuable content
• It does not have to be yours!
• Build on your brand, develop it, don’t just repeat the same slogans.
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Set Written Goals • And plan how to get there
• Be specific, show steps, execute!
• Be accountable for goals, have a social media marketing plan.
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Social Selling• Get your sales teams to do social
selling on LinkedIn and Twitter if you are B2B
• This is imperative in 2015, and more so 2016, 2017, etc.
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Be Innovative • Adopt Snapchat
• Do viral marketing
• Try Periscope and live-streaming
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Experiment• Trial and error, A/B testing
• If you don’t try, you’ll never know
• Document everything.
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Post Optimization • If you write on Pulse, Medium or
Blog
• Always share your posts on Linkedin Groups, Google +, Facebook, etc…optimize your social shares.
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SEO • Always share your blog articles on
Google+, Pinterest, Reddit, Mention them on Quora, etc…this helps your SEO and shares.
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Always Integrate• Social Media• Inbound Marketing• Viral Marketing• Email Marketing• SEO • Copywriting• Branding
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Marketing & Sales • They are not separate, they serve
each other
• Focusing on one of them more than the other is a mistake. Sales alone isn’t sustainable, marketing drives sales.
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Funnel• Remember old advertizing is dead• The funnel is dying• The Customer experience is now
paramount• Mobile is the new king• Content is the new queen
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Company as People• Don’t neglect to show the PEOPLE
behind your brand
• Make the leaders of your company relatable and identifable
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Branding• Your brand is no longer your logo,
motto or image
• Your brand is every interaction of your company with its audience. E.g. customer service on social media.
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Campaigns• Run seasonal, promotional and
authentic campaigns• That have a defined reward and
strategic CTA• Your incentives should be
VALIUABLE to your target audience.
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Reciprocity• Always offer your audience good
content, helpful info, inspiration.
• This create positive value associations with your Brand. They may buy and reciprociate!
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Know Yourself• Have a well defined and easy to relate
to Unique Selling Proposition
• Have a USP that speaks to your target audience
• Deliver better content than your competitors.
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Be Optimized for Mobile
• You MUST have a video on your landing pages.
• Website speed on mobile devices must be fast not to have high bounce-rates.
• You must have a BLOG on your corporate website for SEO and mobile browsing.
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My Strategy • I specialize in LinkedIn, Facebook,
Instagram & Pinterest growth-hacking
• Boosting your brand’s presence• Creating fun Campaigns #hashtag
customized to your target audience
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My Strategy • Boosting your post frequency• Monitoring your social media
channels• Researching your target audience• Giving you suggestions for
Campaigns
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Who am I?• Growth hacker, social media
analyst, copywriter, content marketer, startup consultant.
• I’m always writing, always thinking about digital marketing.
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Who am I?• Michael Spencer• [email protected]• 1-438-932-2700• If you liked this presentation, like me here:• Facebook• Follow & Comment on my articles here
LinkedIn• Follow and interact with me here: Instagram
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Main Interests• Start-ups• Entrepreneurs• Branding• Millennial audiences• Gamification layers – boost engagement • Content marketing, blog writing• Growth hacking • Micro-videos• Brand advocates• User-generated Content• Interactive viral campaigns• Conversion optimization via social media