Social media strategy #BrandStorm2016
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Transcript of Social media strategy #BrandStorm2016
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@JFouts :: TatuDigital.com
Social Media StrategyData, Data, Everywhere, Now What!
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@JFouts #BRANDSTORM2016
What Strategy?
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Janet Fouts :: TatuDigital.com
Mindful Delivery
• Know who you are talking to
• How do they talk to each other?
• Where do they hang out?
• Spray and pray never works
• Build relationships more
• Less noise for noise’s sake
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@JFouts #BRANDSTORM2016
Listen• Listen to networks internal and external
• Corporate news
• In the field
• Policy changes
• Insight into how your brand is perceived
• Insight into what the market wants
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@JFouts #BRANDSTORM2016
Data is Awesome
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@JFouts #BRANDSTORM2016
Too much data?
Not so much
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@JFouts #BRANDSTORM2016
Tools you don’t use?
Not So Awesome
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@JFouts #BRANDSTORM2016
Content for Content’s Sake?
Not So Awesome
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@JFouts #BRANDSTORM2016
Data Mining for the good stuff
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@JFouts #BRANDSTORM2016
Who uses analytics?
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@JFouts #BRANDSTORM2016
What to look for
• Usability
• Affordability
• Cross channel
• Reporting-exportable
• Ability to slice and dice
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@JFouts #BRANDSTORM2016
Google Trends
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@JFouts #BRANDSTORM2016
Google Trends
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@JFouts #BRANDSTORM2016
Google Trends
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@JFouts #BRANDSTORM2016
Google Trends
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@JFouts #BRANDSTORM2016
Google trends
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@JFouts #BRANDSTORM2016
Google trends
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@JFouts #BRANDSTORM2016
Google trends
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@JFouts #BRANDSTORM2016
Buzzsumo
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@JFouts #BRANDSTORM2016
Buzzsumo
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@JFouts #BRANDSTORM2016
Buzzsumo
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@JFouts #BRANDSTORM2016
Buzzsumo
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@JFouts #BRANDSTORM2016
Buzzsumo
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@JFouts #BRANDSTORM2016
Buzzsumo
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@JFouts #BRANDSTORM2016
Buzzsumo
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@JFouts #BRANDSTORM2016
Mention.com
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@JFouts #BRANDSTORM2016
Mention.com
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@JFouts #BRANDSTORM2016
Mention.com
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@JFouts #BRANDSTORM2016
Mention.com
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@JFouts #BRANDSTORM2016
Mention.com
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@JFouts #BRANDSTORM2016
Trackur
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@JFouts #BRANDSTORM2016
now what?• B2B, B2C or both?
• What are your resources?
• Time
• Funding
• Manpower
• Content or curation?
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@JFouts #BRANDSTORM2016
Where is your crowd?
• User personas
• Where do they hang out?
• When do they go there?
• Why do they need you?
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@JFouts #BRANDSTORM2016
When is your crowd?
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@JFouts #BRANDSTORM2016
Curation?
• Share other’s content
• Create affinity
• Reciprocity is the name of the game
• Be a thought leader
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@JFouts #BRANDSTORM2016
Feedly
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@JFouts #BRANDSTORM2016
Feed to management
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@JFouts #BRANDSTORM2016
Scoop.it
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@JFouts #BRANDSTORM2016
Creation
• Written content
• Social shares
• Images
• Infographics
• Slideshare
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@JFouts #BRANDSTORM2016
buffer and pablo
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@JFouts #BRANDSTORM2016
Canva
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@JFouts #BRANDSTORM2016
Content Calendars
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@JFouts #BRANDSTORM2016
Trello
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@JFouts #BRANDSTORM2016
What do you need to know?
• @Jfouts
• JanetFouts.com
• 408.216.7423