Social media strategy - 7 simple steps
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Transcript of Social media strategy - 7 simple steps
● Who are you trying to reach? ● Where can you build the greatest
community around your brand?● What keeps them up at night?
Identify Your Target Audience
Clearly Define Your Message
● What are your customers biggest pain points?
● How are you best able to help your clients
● How can you use social media to provide that information?
Determine Your Goals
● What do you hope to gain from social media? ● What counts as a “successful conversion”? ● How to turn “conversions” into PROFITS?
Brainstorm Your Offerings● What can you create or
share that is relevant, interesting, entertaining, or educational? (RITE)
● What types of content will you produce?
● What tone of voice do you want to portray?
Set a Budget & Schedule for Your Resources
● How much time, money, talent, & energy can you dedicate?
● Who is in charge? ● What will you outsource?
Set Limits & Benchmarks
● Determine which platforms you will use● What content will you post?● How often? ● Schedule time to produce content or curate
content to share● Determine how you will measure success
Experiment, Test, & Measure● Set a time limit & stick to your strategy● Monitor where, when, & what is getting the
most engagement● Adjust strategy accordingly
● Block off time on your calendar for Social Media
● Focus on one tool/platform at a time
● Don’t worry about it being perfect!
We CAN do it!