Social Media

Strategy

Objective

Increase Brand Awareness using

Social Media SitesGrow Network

Communication and Interaction

with social media users

Connect with existing customers and new prospects

Increase referring traffic from social media platforms

Social Media Analysis

Assess Segment

Relate Discover

Social Media Impact

Social Media Discovery

Social Media Segmentation

Social Media Relationships

• Share of Voice• Reach • Sentiment

• Topic • Participants• Sentiment

• Affinity • Association • Cause

• Geographic's, Demographics• Influencers, Recommenders• Users, Prospective Users

Perfect TIME PARTNER YACHT

YOUR JOY IS

OURS

Relax and Enjoy Your Vacation

LiveLuxurious

Life

Content Bucket

About Mala Yachts

Services

Party Quote/

Weddings

VacationPlan

Dubai

Define Your DreamContest

About Mala Yachts

USP of Mala Yachts

Services

Highlight the services, from weddings to DJ and Corporate Party.

Party Quotes

Eat, Sleep, Music …REPEAT

Vacation Plan

Planning to have a sailing vacation with a yacht charter? A sailing yacht

charter could be more exciting & peaceful during your vacation time.

Explore Dubai

Yacht trip in Dubai is considered as one of the best attractions of Dubai.

Are you planning to take a ride?

Define Your Dream - Contest

• Wall Contest • Fans have to ‘Define’ the dreams

that they are looking during their vacation.

• Gratification will be decided by the client.

Define Your Dream

Date on Yacht - Contest

• Wall Contest • If given a chance for a ‘Yacht Ride’, then who will you take out

on a date.• Gratification will be decided by

the client.

Facebook Activities

S. No. Activities Monthly

1 Custom Cover Page 1 (Per Month)

2 Wall Posting (with images / links / text) 50-60

3 Contest 1 (per month)

4 Twitter Tab IntegrationYes (one time)

5 Google + Tab IntegrationYes (one time)

6 Linked In Tab integrationYes (one time)

7 Instagram Tab integration Yes (one time)

Sample Posts

There is nothing more rejuvenating than cruising into a vast ocean. Take a vacation worth taking.Book here http://malayachts.ae

Sample Posts

Dating, Fishing, Sunbathing and Enjoy! Happy Ride with Mala Yachts. Book here http://malayachts.ae

Twitter Activities

S. No. Activities Monthly

1 Design Customize Background Yes

2 Follow relevant audience Yes

3 Tweets with link50 + replies to followers

4 Engage with audience, Use relevant hash tags Yes

5 Increase Followers Yes

•Customized tweets on themes similar to Facebook posts.

• Traffic would be diverted to website and Facebook.

•Create innovative hash tags related to the services. #MalaYacht, #ExploreDubaiWithMala,

#MyYachtMyWay

Google Plus Activities

S. No. Activities Monthly

1 Customize Google Plus Cover Page 1

2 Post updates daily 50

3 Increase interaction on the Page Yes

4 Increase followership on company page Yes

Google PlusGoogle Plus is an effective platform hence updating regular content on G+ will be helpful in SEO.

The content will be similar to Facebook and twitter.

YouTube Activities

S. No. Activities Monthly

1 Customize YouTube Cover Page 1

2 Upload Videos 10

3 Increase interaction on the channel Yes

4 Increase followership on the channel Yes

This platform will upload videos of events, the YouTube channel will be integrated on the website and Facebook page.

Different categories will be created on the YouTube page, videos will be uploaded in selected categories.

A few categories:- Events - Ceremonies and functions- Testimonials

Pinterest Activities

This is a visual platforms and hence has a great number of audience.

We shall create boards of different categories and will make relevant pins for the same.

Categories of boards- Events - Corporate Party - Ceremonies- Travellers

Pinterest Monthly

Upload Pins 30 – 35

Share on other social media platforms Yes

Use of relevant hashtags Yes

Create Board 2

Instagram Activities

Instagram Monthly

Upload pictures 30 – 35

Share on other social media platforms Yes

Use of relevant hashtags Yes

This is a visual platforms and hence has a great number of audience.

Upload event images on the Insta with hashtags.