Social Media Strategies for the Indian Soccer League
-
Upload
monika-doshi -
Category
Education
-
view
325 -
download
4
description
Transcript of Social Media Strategies for the Indian Soccer League
![Page 1: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/1.jpg)
BY: MONIKA DOSHI
![Page 2: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/2.jpg)
2014 Indian Super League Season
Start date: 12th October,2014
![Page 3: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/3.jpg)
Indian Super League Teams
![Page 4: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/4.jpg)
Objective
To focus on creating social media campaigns for generating awareness about the ISL.
![Page 5: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/5.jpg)
Awareness
• Blogs written by various football geeks on sites like Wordpress and indianfootballnetwork.com.
• Facebook posts on new footballers joining the respective teams.
![Page 6: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/6.jpg)
Interest
• Promote statistics about soccer
• Informational videos posted by various international, experienced football players on their website
• Generating conversations on forums by creating a Question/Answer sessions with individuals (forums like forum.indianfootballnetwork)
![Page 7: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/7.jpg)
Desire
• #Hashtag contest on twitter (if I were in #IndSuperLeague)
• Exclusive football merchandise like football jerseys of a particular football club
• Updates on which new players are joining in the League teams on Twitter
![Page 8: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/8.jpg)
Action
• Online booking of tickets• Boosting page• Getting 100 comments on Facebook posts• Getting the twitter handle @IndSuperLeague
to trend on twitter
![Page 9: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/9.jpg)
Social Media Mix
WordpressYouTube
Forum
![Page 10: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/10.jpg)
Measuring Success
• Facebook Insights• Twitter Insights – Tweet reach• YouTube Insights• Klout score• Wordpress insights
![Page 11: Social Media Strategies for the Indian Soccer League](https://reader036.fdocuments.in/reader036/viewer/2022062319/557b7802d8b42afc0c8b4b60/html5/thumbnails/11.jpg)