Social Media Strategies For Finding Your Next Job By Tom Jackson Sale Fish Marketing 972.740.7367...
52
Social Media Strategies For Finding Your Next Job By Tom Jackson Sale Fish Marketing 972.740.7367 [email protected] www.linkedin.com/in/thomasjacksonjr (10-2010)
-
Upload
sara-campbell -
Category
Documents
-
view
217 -
download
0
Transcript of Social Media Strategies For Finding Your Next Job By Tom Jackson Sale Fish Marketing 972.740.7367...
Social Media Strategies For Finding Your Next Job
By Tom JacksonSale Fish Marketing972.740.7367thomasjackson@thomasjackson.infowww.linkedin.com/in/thomasjacksonjr
(10-2010)
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
- Sun Tzu
The Quest
Need a Digital Plan (aka Social Media)
Digital Footprint- Social Networking for Jobs 1H09
Even the Executive ranks see the value of using Social Media for jobs.
Digital Footprint- Social Networking for Jobs 1H 2010
Social Media Recruiting-LinkedIn 78%-Facebook 54%-Twitter 44%
Digital Footprint- Social Networking for Jobs 1H 2010
Hiring Social Media-LinkedIn 89% (78%)-Facebook 27% (54%)-Twitter 14% (44%)(% Social Media for Recruiting numbers)
Digital Footprint- Social Networking for Jobs 1H09 Recruiting Uses
Top 31)LinkedIn2)Facebook3)Twitter-Promote brand-Publish jobs $0-Advertise jobs-Referrals-Research candidates-Direct sourcing
Facebook: >500 Million users- 50% of users log in daily- If Facebook were a country – would be 3rd largest- People spend 500 Billion minutes per month on Facebook
Twitter: >100 Million users- Adding 300K users per day- >75% of Twitter traffic comes from external sites- >600 Million search request per day
LinkedIn: >75 Million users- 60% High Income users, $100K +- Incomes of $200K to $300K are 7X more likely to
have over 150 connections- Traffic Up 323% in one year
Social Media
Key to Social Media Optimization (SMO)
1: Do Not be Unique2: Be Consistent3: Be Relevant
Social Media – “the numbers game”
x=n*(n-1)/2
Social Media – “the numbers game”
Somewhere betweenMetcalfe’s Law
20 People190 Connections
500 People124,730 Connections
LinkedIn Lingo• Connections –
– Every social network uses a unique term to identify users who interact. LinkedIn calls them Connections.
- 1st Degree is me to you- 2nd Degree is me to your friend
- 3rd Degree is me to your friends, friend– Lifetime limit of 3,000 invitations, lifetime limit of 30,000 connections
You1st Degree
2nd Degree
3rd Degree
People I Know
People You Know
How big is your network ????
Can I really reach out to 310,000 people ???
1 Your profile has been viewed by 1 person in past week8 You have shown up in search results 8 times in past week
8 Your profile has been viewed by 8 people in past week80 You have shown up in search results 80 times in past day
Are you being Searched UP or Searched ON ??
QA Engineer
Process Engineer
RF Engineer
Design Engineer
Account Manager
Account Executive
Regional Manager
Sales Engineer
Technical Sales Rep
Strategic MarketingProduct Marketing
Commercial Marketing
Commercial Operations
Sales Operations
What Do I Do
QA Engineer
Process Engineer
RF Engineer
Design Engineer
Account Manager
Account Executive
Regional Manager
Sales Engineer
Technical Sales Rep
Strategic MarketingProduct Marketing
Commercial Marketing
Commercial Operations
Sales Operations
What Do I Do
I want to be Business Development
Sales
EngineeringMarketing
Business Development
Leverage ALL your professional experiences.
Past Titles…..Become Current Skills:Thomas Jackson is a …..“Business Development Executive with Sales, Marketing and Engineering background”
What I Do
If you can not find you – then how can anybody find you?
Find the most relevant JOB TITLE(s)Find most relevant INDUSTRY
Job Titles + Industries
Remember:LinkedIn is not you ResumeLinkedIn is not your Business CardLinkedIn is your e-Billboard
LinkedIn – Digital Brand
Start with your business card.What is your Job Title?What is your Name?
Acme TechnologyDallas, TX
Bob SmithSenior Account ExecutiveSolutions Analyst
Information TechnologyAccount Executive=
This is the main LinkedIn search page. Here is how you find relevant job titles and industry names. As an example type in ‘Information Technology’.
What is another word for Information Technology?
Let’s try ‘IT’ instead of Information TechnologyLinkedIn
Now you are 1 of 1,000,000
This is the main LinkedIn search page, type in your title ‘Account Executive’
Account Executive may be what your company calls you.What does your spouse, neighbors or friends say you do??
How about ‘Sales’
However, who is really looking to hire a….- IT Person?-Sales Person?-Project Manager?-Engineer?
Nobody!
If you take IT (>1M) plus Sales (>3M) you get…..
You become 1 IN a 1,000,000 by utilizing Key Skill Title Combinations.
People are looking for IT SALES
IT SALES with 34,250
Keyword CombinationsPeople tend to search TWICE.Once on what they think they wantSecond time with a qualifier to reduce the search number
Search term: Fishing PoleQualifier: FlyResults: 708
Search term: Fishing PoleResults: 5,443
Inheritance assurance
LinkedIn – Other Key Titles
LinkedIn - Matrix
TIP:Think word re-use. It gives more search terms with fewer characters
Business DevelopmentSales Operations
Strategic MarketingEngineer
Strategic SalesBusiness Operations
Sales Engineer
Targeted Titles
Matrix Titles
You want to rank as high as you can on LinkedIn by yourBRAND (aka SKILLS + INDUSTRY).
- Does anyone ever click on page 3 or 4 of Google? - Why do all plumber names start with AAA?
You want to be found by more than one job title (ie Project Manager, Operations). This let’s you showcase your skills and background – a lot better than just saying 25 years experience.
What does the person looking see??
“Above the fold”
Note:Personal Contact: will is not visible to anyone until you connect with them.
Contact Settings: can contain your contact information and is visible to anyone who looks at your profile. Get your contact info in here!
Relevancy + Consistency = #1
Cut and Paste the 100 Characters of your 120 Character Headline that best describes each job.This is your:NEW JOB TITLE
::::
NO webpageNO problem
There is an app for that..
•Keep Mindshare•Promote yourself•Promote your talents•Showcase Skills•Repository for files
Books reading(remember your audience)
Slide SharePresentations
(.ppt only)
Box.netDocuments
(.doc, .ppt, .pdf, .xls)
TripitTravel and trips
Note:15 modules and/or Applications on your Profile and 12 on the home page
LinkedIn Applications
Use Applications to share:
•Blog•Tweets•Presentations•Whitepapers•Video Clips•Travel
Enter Social Media
Key to Social Media Optimization (SMO)
1: Do Not be Unique2: Be Consistent3: Be Relevant
Web versus Internet
Google ”only .004% on content is indexed” Google’s #1 Fear…Social Media
Prince: Web is Dead
Web is Dead, Long Live the Internet
http://www.wired.com/magazine/2010/08/ff_webrip/all/1
Web23%
Internet77%
Punching Through the Noise
To get ‘heard’ think Baseball game
Digital Footprint
www.me.com
All these sites but one are extremely high profile, high traffic sights. Linking one site to another (aka self referral) is called “nesting”. Sites that are linked to other sites have higher index values.If you have a vanity URL with sites (and others) you can increase your web presence.
Tip: also register your sites with Google directly http://www.google.com/addurl/
When it all comes together……
……No 1 on Google by Name and Skill
Social MediaALL Social Media sites share a common thread….
1: Your Name- Thomas not Tom
3: Your Brand - Your LinkedIn ‘Headline’
2: Your Email - One you are using
Digital “Trotline”
Your digital footprint should be working for youNot you working for it….Now get your TARGET COMPANIES and NETWORK!
Let your information “soak”, it can take several weeks to attract attention.Like fishing…sometimes your catching and sometimes you are not.Periodically check your bait, but keep your lines in the water.
Network, Network, Network- Network some more
Social Media for Company Research
LinkedIn: Great to find connections or introductions into companies. Don’t forget GROUPS.
Google-Alerts: Define your search terms and get a daily digest of activity
Twitter: Twitter job aggregators and Twitter Alerts, two great tools
RSS Feeds: Great way to keep in touch with current events (great way to start Tweeting by Re-tweeting)
Fan Page: Fastest growing element with in Facebook. These are ‘Profiles’ for Business
89%
10% 1%
Networking
Job Boards
Job Fairs
Where the Opportunities Are
Networking
• Networking (meeting people) remains the best way to find a job• Networking meetings are a great way to meet people and learn skills• Networking calls/coffees are the only way to really “know” people• IMPORTANT have your agenda and ask how you can help
What is Social Media Marketing
AnalogDigital
working
Why is Networking so Powerful? •70% to 90% of all jobs are not posted
- This excludes Job Boards and Job Fairs(hint: over half of these are from social networking sites)
•90%+ are found through what type of networking?- Asking friends, neighbors, family: 33%- Knocking on company doors: 47%- Calling companies: 69%- Hunting in packs (Accountability Group): 84%
Do the math…90% of Jobs not posted, 90% of Jobs found through Networking
Networking
What is your Networking Strategy? Before you meet:-LinkedIn-Marketing Plan
When you meet:-Marketing Plan-“How Can I Help”-Can you contact Mr./Mrs.“----------” for me?
After you meet:-Follow Up
Networking
Find people that do what you do…and do it together
Networking – Accountability Group
Questions
Where Can I get the DFW COMPANY DATABASEDFW COMPANY DATABASE and the PRESENTATIONPRESENTATION?
****All I ask in return is that you “Link-In” to me********All I ask in return is that you “Link-In” to me****
Click on this link to go to the DOWNLOAD page
Tom Jackson972-740-7367
[email protected]@ThomasJackson.Info
www.ThomasJackson.Infowww.ThomasJackson.Info
