Social media stats of the month - January
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Transcript of Social media stats of the month - January
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10 things we learned in December
Dirk Singertherabbitagency.com /
liesdamnedliesstatistics.comTwitter & Instagram - @dirktherabbit
Stats of the month - January 2012
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Social networking has become the world’s most popular online activity
It accounts for 20% of Internet time. Social
networking sites now reach 82% of
the world's online population
(Comscore)
In fact, there are now more
Facebook users worldwide than
Buddhists(Rune Leth Andersen)
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At the same time, social media may be reaching saturation point in many markets
"Social is running out of hours. Social is also running out of people" George Colony, Forrester
Forrester says social media only slightly less popular than shopping and childcare
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As a result, the growth area for social remains emerging markets
According to Pew Research, out of 20 countries surveyed, the top three for the % of the total population on social media were Israel (53%), USA (50%) and the UK (50%)
However, looking at the % of the Internet population on social media, the top three are :
Indonesia - 86% Russia - 84% Egypt - 82%
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Twitter was the most cited social network in the media in 2011, beating Facebook in 10/12 months -
including Sept when Facebook's new features were launched (Highbeam Research)
Facebook may have the numbers
But Twitter has shaped the news
agenda
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• According to Oliver & Ohlbaum:
• 75% use the TV for news
• 68% the Internet
• 54% newspapers
• and 33% mobile
The Internet is Britain's 2nd biggest news source
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Social media continues to chip away at traditional media use
In the UK, 18% read a printed national newspaper less due to social media use. In Australia the figure is 21% and in the US it is 15% (Ofcom)
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Younger and female users of social media use it as a prime news source
51% of 18-24 year olds in the UK, 53% in the US, 61% in France and 61% in Italy use social channels for breaking news (Ofcom)
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Social TV continues to grow in importance
38% of Internet consumers have used a social network to recommend a TV programme
29% often discuss what they are watching on TV in real-time online (Motorola)
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Apple dominates the mobile web
Never mind how many Android vs iPhone handsets are sold:
61% of European non PC Internet traffic comes from Apple 'iDevices', while in the US 92% of mobile purchases were made via iPhones and iPads in Dec (Comscore / RichRelevance)
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Instagram on track to becoming the world's biggest mobile social network, overtaking Foursquare (SocialFresh)
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CreditsImages -
rich_w http://www.flickr.com/photos/rich_w/60183650/
alancleaver_2000 http://www.flickr.com/photos/alancleaver/2661425133/sizes/z/in/photostream/
fidzonflickr - http://www.flickr.com/photos/fat_mufid/5416688197/
Jeroen Moes - http://www.flickr.com/photos/jeroenmoes/4835592796/
Ed Yourdon - http://www.flickr.com/photos/yourdon/3118063433/
Laughing Squid - http://www.flickr.com/photos/laughingsquid/986542579/ andhttp://www.flickr.com/photos/laughingsquid/4187459827/
balleyne - http://www.flickr.com/photos/balleyne/2668834386/sizes/z/in/photostream/
Gary Thomson - http://www.flickr.com/photos/garyth123/475458112/
trekkyyandy - http://www.flickr.com/photos/trekkyandy/2167734846/
steveleenow - http://www.flickr.com/photos/steveleenow/4629518557/sizes/z/in/photostream/
ajstarks - http://www.flickr.com/photos/ajstarks/3833576093/sizes/z/in/photostream/
elaws - http://www.flickr.com/photos/elaws/4491818299/sizes/z/in/photostream/
A post with links is up at http://liesdamnedliesstatistics.com
Last month’s stats presentation can be found at - http://liesdamnedliesstatistics.com/2011/12/stats-of-the-month-december.html