Nov 5 Nov 12 Nov 19 Nov 26

0

25

50

from November 1, 2012 - November 30, 2012

@MercyhurstU

Mercyhurst University

across all Twitter and Facebook accounts

Incoming Messages 7,353

Sent Messages 251

New Twitter Followers 130

New Facebook Fans 345

7,577 INTERACTIONS

BY 3,982 UNIQUE USERS

1,787,775 IMPRESSIONS

across all Twitter accounts

FOLLOWER DEMOGRAPHICS

44%MALE FOLLOWERS

56%FEMALE FOLLOWERS

18-20

21-24

25-34

35-44

45-54

55-64

65+

TWITTER STATS

130New Twitter Followers in this time period

217Link Clicks

203Mentions

236Retweets

DAILY INTERACTIONS @MENTIONS 203 RETWEETS 236 OUTBOUND TWEET CONTENT

101 Plain Text

43 Links to Pages

15 Photo Links

0

10

20

30

Nov 5 Nov 12 Nov 19 Nov 26

0

20

40

Nov 5 Nov 12 Nov 19 Nov 26

0

50k

100k

150k

across all Facebook pages

My Facebook Pages4.63k Total Likes, and 825 people talking about this

FAN GROWTH New Fans 345 Unliked your Page 123

PAGE IMPRESSIONS Impressions 1.4m by 294,328 users

IMPRESSIONS

User Post 273.4kPage Post 129.0kCheckin 63.8kMention 10.1kFan 8.9kOther 4.1k

Paid 417.4kOrganic 418.1kViral 556.7k

BY DAY OF WEEK AVG TOTAL

SunMonTueWedThuFriSat

30.4k32.0k35.1k36.6k61.8k63.7k58.4k

121.4k127.9k140.4k146.6k308.8k318.3k233.5k

IMPRESSION DEMOGRAPHICS Here's a quick breakdown of people engaging with your Facebook Page

AGE & GENDER

13-1718-2425-3435-4445-5455+

20.4k / 25.8k

70.3k / 83.7k

18.4k / 21.8k

7.4k / 12.3k

5.3k / 11.1k

4.5k / 7.0k

44% Male

56% Female

TOP COUNTRIES

United StatesMexicoBrazilRomaniaVietnam

185.3k29.9k13.0k11.5k8.1k

TOP CITIES

Erie, PAMeadville, PAPittsburgh, PASão José do Rio Prêto, BrazilEdinboro, PA

65.0k7.8k7.3k6.9k6.7k