Social media speaker series Part 1
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NAHO Speaker Series
Social MediaPart 1 An Introduction
Mark Buell&
Trevor Eggleton
December 15, 2011
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Today’s Agenda
1. Overview: What is social media?2. Social media platforms. 3. How do I get started?4. Strategy development.5. Case Study6. Other?
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Objectives
1. How to use social media wisely2. Create communities of interest/champions.3. Consistent messaging.4. Other?
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What is Social Media?
Broadly speaking, it’s: • Building communities.• Tapping into the potential of large groups of
like-minded people. • Making the world smaller.
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This is what social media really is:
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'There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.‘ - Janis Krums via Twitter
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A voice…A voice…
Just broke my phone. Help me out, @telus.
The #worstservice is @Telus stuck in a contract ! The future is not friendly #telus #telusstinks
Kudos to Claire at the Metrotown @TELUS store. Fantastic service. Thanks!
A thought about Laurier bike lane: it should be a bike lane from 6-9 am & 3-6 pm & parking rest of the time. #ottcity #ottawa
@trevoreggleton How do you find the intersection treatments and signal timing along the route?
@Hwy418 Pretty good, so long as you keep a decent speed. It's incentive. I like the green corridors at intersections. A reminder to cars.
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Five Things Social Media is Not!
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1. Easy
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2. About Technology
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3. Free
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4. For Everyone.
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5. This…
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Who uses Social Media?
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What are they Using?
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Some Key Social Platforms
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Listening
• Free and $$$ tools.
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What are people talking about on-line?Google Insights for Search
What are people talking about on Twitter?Twitter searchTwitter realtimeTwitscoopHashtags.org
On Blogs?Google blogsBlog pulseTechnocrati
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Blogs
or Somebody else’sYour own
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Micro-blogging
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Social Networking
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Social Networking
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Video Sharing
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SlideShare
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Wikis
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What to use when?
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Web PresenceWeb Presence
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Evaluation
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Evaluation
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Welcome to your world
• Not just the teens• Not just the “geeks”• Not just the Net generation• Not just the summer student• Not just the Communications Officer
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Who are Aboriginal Peoples?
• 48 per cent of the FN/I/M population is aged 24 and under compared to 31 per cent of the non-Aboriginal population.
• Half of the:>Inuit population is 22 & younger >First Nations population is 25 & younger >Métis population is 30 & younger
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What is could be…
• Volunteer engagement.• Awareness raising.• Public education.• Fundraising.• Other? (a specific project?)
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And have fun with it!
Thank you.
Mark E. Buell Trevor Eggleton E-mail: [email protected] E-mail: [email protected] Twitter: @mebuell Twitter: @trevoreggleton