SOCIAL MEDIA – SO WHAT!

“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.”

Source: Wikipedia

DEFINITION SOCIAL MEDIA

"SOCIAL MEDIA ARE THE TOOLS THAT FACILITATE ONLINE COMMUNICATION"

SOCIAL MEDIA BINGO

WHICH TYPES OF SOCIAL MEDIA CAN WE DISTINGUISH?

1. COLLABORATIONPROJECTS

Wikipedia, Quora

2. (MICRO)BLOGSTwitter, Wordpress, Tumblr

3. CONTENT COMMUNITIESYouTube, Flickr, Vimeo, Picasa

4. SOCIAL NETWORKSLinkedIn, Facebook, Hyves, Google+

5. VIRTUAL WORLDS(GAMING / SOCIAL)World of Warcraft, Minecraft,

Runescape, Second Life, Habbo Hotel

THESOCIAL

WEB

HOW BIG IS SOCIAL MEDIA?

STATS & NUMBERS WORLDWIDE

901 MILLION ACCOUNTS700 MILLION VISITS (MARCH 2012)2.7 BILLION LIKES / COMMENTS EACH DAY1 BILLION POSTINGS EACH DAYAVERAGE USE 7 HOURS (MARCH 2012)

VALUE $ 104 BILLION

50 MILLION ACCOUNTS6.4 MILLION USERS

BOUGHT BY FACEBOOK FOR$ 1,000,000,000.-

607 MILLION REGISTERED ACCOUNTS140 MILLION ACTIVE USERS (JUNE 2012)55% ARE MOBILE USERS400 MILLION TWEETS EACH DAY

161 MILLION REGISTERED ACCOUNTS107 MILLION UNIQUE VISITORS EACH MONTHPROFESSIONAL B2B NETWORK

29 MILLION VISITORS (MARCH 2012)9 MILLION PRESENTATIONS

BOUGHT BY LINKEDIN FOR$ 119 MILLION

2ND LARGEST SEARCH ENGINE WORLDWIDE800 MILLION REGISTERED ACCOUNTS4 BILLION VIEWS EACH DAYUPLOAD 60 HOURS OF VIDEO PER MINUTE

170 MILLION ACCOUNTS (APRIL 2012)61 MILLION VISITORS (MARCH 2012)

3-5 MINUTES PER VISIT

FASTEST GROWING SOCIAL NETWORK VISUAL PRESENTATION, INTEREST DRIVEN 10.4 MILLION USERS (FEBRUARY 2012) MORE TRAFFIC THAN GOOGLE+/LINKEDIN

80% IS FEMALE 10% IS MORE LIKELY TO BUY THEY SPEND 10% MORE THAN AVERAGE

WHAT ABOUT SOCIAL MEDIA IN THE NETHERLANDS?

9.7 MILLION ACCOUNTS (JANUARY 2012)5.2 MILLION UNIQUE VISITORS (MARCH 2012)20% USES DAILY

BOUGHT BY TELEGRAAF FOR APPR. EURO 40-44 MILLION (SPECULATION)

6.6 MILION REGISTERED ACCOUNTS 8.7 MILLION UNIQUE VISITORS 66% USE DAILY

3.4 MILLION REGISTERED ACCOUNTS 3.6 MILLION UNIQUE VISITORS 10% USES DAILY

PERIOD MEASUREMENT JANUARY – JUNE 2012

1.05 MILION REGISTERED ACCOUNTS 418,621 ACTIVE USERS 4.1 MILLION UNIQUE VISITORS 50% USES DAILY

7.5 MILLION UNIQUE VISITORS VIA PC/LAPTOP

PERIOD MEASUREMENT JANUARY – JUNE 2012

WHAT IS HAPPENING RIGHT NOW?

1. EVERYBODY IS GOING MOBILE

60% OF THE DUTCH OWN AT LEAST 1 SMARTPHONE

FUTURE PREDICTIONS OF MOBILE DEVICE OWNERSHIP

2. MOBILE PAYMENTS

MOBILE ATTRACTIVENESS

Source: https://chrispontonbdm.wordpress.com/ http://www.rfintelligence.co.uk/

3. SECOND SCREEN

TABLETS WILL DECREASE NECESSITY OF PC’S

4. ONLINE WORD OF MOUTH

70% TRUST CONSUMER OPINIONS POSTED ONLINE

WHO DO YOU TRUST MORE?

THIS GUY?

OR THIS GUY?

5. LOCATION BASED SERVICES

AND GEO-FENCING

CHILD LOCATION SERVICESCAR JACKING DEVICESCHECK-INS (FOURSQUARE)

6. GAMIFICATION

7. VIDEO

8. CONTEXT

WHY USE CONTENT MARKETING?

SO WHAT ABOUT ALLTHAT SOCIAL MEDIA?

WELL, IT’S NOT ACTING LIKE A ROBOT

WELL, IT’S NOT SPAMMING

WELL, IT’S NOT JUST SENDING MESSAGES

REMEMBER YOUR FIRST DATE

IF YOU’RE LUCKY

YOU PROBABLY DO NOT ASK THE QUESTION THE SAME NIGHT

THEN DO NOT BEHAVE THAT WAY ON

IT’S ALL ABOUT

IT’S ABOUT HELPING OTHERS

IT’S ABOUT ASKING QUESTIONS

IT’S ABOUT GIVING ANSWERS

IT’S ABOUT SHARING INFORMATION

IT’S ABOUT COLLABORATION

IT’S ABOUT ADDING VALUE

IT’S ABOUT INVESTING IN RELATIONSHIPS

HOW CAN MY BUSINESS USE SOCIAL MEDIA?

FOR PR AND/OR CRISIS COMMUNICATION

KLM - ICELAND

FOR CUSTOMER SERVICE (WEBCARE)

YOUPGATE

FOR LOYALTY PROGRAMS

FOR LEAD GENERATION

FOR ONLINE CONVERSATION

FOR BRAND BUILDING

“IT TAKES 20 YEARS TO BUILD A REPUTATION AND FIVE MINUTES TO RUIN IT.”

“IF YOU THINK ABOUT THAT, YOU’LL DO THINGS DIFFERENTLY” - Warren Buffet

FOR THOUGHT LEADERSHIP

GARY VAYNERCHUCK THE WINE GUY

SO, WHAT’S NEXT?

1. DETERMINE YOUR GOALS

2. DEFINE YOUR AUDIENCE

3. START LISTENING

4. GIVE REACTIONS

5. ENGAGE

“ENGAGING CONTENT DRIVES

SOCIAL MEDIA SUCCESS”

SOCIAL MEDIA TOOLBOX(JUST A FEW)

NEWSCONVERSATIONSDISCOUNTSWEBCARE

TEAM SPORTSEVENTSPERSONNELCOMPANY INSIDEWORK PLACE

PROFESSIONAL NETWORKDISCUSSIONSVACANCIESTHOUGHT LEADERSHIPBECOME BRAND TO WORK FOR

VIDEO-CONTENTPORTRAITSBUSINESS UNITSTUTORIAL VIDEOSINSTRUCTION VIDEOS

SO START, GET SOCIAL

MARK BASTIAANStwitter @myjoydy