Social Media small talk

Social Media small talk

Tools for engagementTools for engagement

ABOUT THE SPEAKERABOUT THE SPEAKER

I’m Fergus

I have spent 15 years as a professional web developer, and for the last seven years I have owned and operated Tangle Media - a web development company in Lethbridge.

I hope to provide a perspective on social media and web tools, and propose some practical ideas for engagement.

My company developed the web tools for this conference

CRITICAL ISSUESCRITICAL ISSUES

How to get students to use Facebook in school.How to get teachers to use Facebook for school.

PremisePremise

1. It's about small talk. 2. There are participatory and organizational benefits3. It's about just doing it.4. It's about giving up a bit of control5. It's about letting people spread your message for you.

1. It's about small talk. 2. There are participatory and organizational benefits3. It's about just doing it.4. It's about giving up a bit of control5. It's about letting people spread your message for you.

SOCIAL MEDIA BEGINNINGS

SOCIAL MEDIA BEGINNINGS

19941996

Small talkSmall talk

NuanceNuance

Benefits of conversation through SOCIAL networksBenefits of conversation

through SOCIAL networks

Slow TimeCommunication doesn’t always have to be in real time. It can be in what we call “slow time.” You can post something and three hours later someone can get back to you and then four hours later someone else can get back to you. And everything will work out just fine.

Slow time is “Maybe it takes two or three days to have this conversation. And we do it over periods of 15 minutes here, two minutes there, four minutes there.” And that’s fine. It doesn’t need to happen all at once. Unless it’s really, incredibly, truly urgent. (Which most things aren’t. They’re made out to be that way, but they really aren’t that important.)

- Jason Fried , 37Signals.com

PlanningPlanning

ORGANIZINGORGANIZING

Email VS. SocialEmail VS. Social

Just use the right tool for the right job

Social networks are great for short and simple messages.

No Spam on social networks.

“Reply All” is basically automatic, which is convenient for everyone.

Easy to refer back to. Email usually lives on just one device, even if it’s on your phone.

We all still use email for certain things. But we shift a LOT of communication to more convenient channels.

ControlControl

Online does not always mean social

SharingSharing

“Engaging Youth”“Engaging Youth”

1. It's about small talk. 2. There are participatory and organizational benefits3. It's about just doing it.4. It's about giving up a bit of control5. It's about letting people spread your message for you.

1. It's about small talk. 2. There are participatory and organizational benefits3. It's about just doing it.4. It's about giving up a bit of control5. It's about letting people spread your message for you.