Social Media - Shock and Awe - NC3C Conference 3-30-2011
-
Upload
lee-yount -
Category
Technology
-
view
1.086 -
download
0
description
Transcript of Social Media - Shock and Awe - NC3C Conference 3-30-2011
![Page 1: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/1.jpg)
Slide 1 of…this might take a while :-)
Lee Yount, Jr.Programmer AnalystCatawba County GovernmentNC3C ConferenceMarch, 30, 2011
![Page 2: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/2.jpg)
![Page 3: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/3.jpg)
Today’s Topics
• “The Big 4”• Informing vs. Interacting • Future Trends
![Page 4: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/4.jpg)
Objective: Create a Team with no more than 5 People
and no less than 3 people
Time Out!
Time: 57sec
![Page 5: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/5.jpg)
Objective: Name Your TeamTime: 30 sec.
Time Out!
![Page 6: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/6.jpg)
![Page 7: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/7.jpg)
>500 Million Active Users
~130 Friends/User>200 Million Active Users on Mobile Device
Average User creates 90 pieces of content per month
![Page 8: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/8.jpg)
Since 2008
2,300+ Fans/Likes
NewsJob Openings
Emergency InformationTwitter/YouTube/Flickr Integration
Events
Parks & Library Pages
![Page 9: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/9.jpg)
Objective: 5 Items to Post on Organization’s
Facebook Page
Time Out!
Time: 5 min
![Page 10: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/10.jpg)
![Page 11: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/11.jpg)
![Page 12: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/12.jpg)
Since October 2008
485+ Followers
25+ Lists 950+ Tweets
@catawbacounty
News/Jobs/Events/etc.
![Page 13: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/13.jpg)
Since April 2009
535+ Followers
29+ Lists689+ Tweets
@catcoem
Preparedness/Emergency Info.
![Page 14: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/14.jpg)
http://www.facebook.com/twitter
![Page 15: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/15.jpg)
Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
![Page 16: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/16.jpg)
http://www.aksysgames.com
Example of not-so-relevant
Tweet
![Page 17: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/17.jpg)
Objective: 3 Tweets with hashtag #nc3c
Time Out!
Time: 5 minRemember your max number of 140 characters
![Page 18: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/18.jpg)
Management Tools
![Page 19: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/19.jpg)
Hootsuite
![Page 20: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/20.jpg)
![Page 21: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/21.jpg)
Since January 2009
85,000+ Views
26 Sets3,298 Photos
News/Events/etc.
![Page 23: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/23.jpg)
![Page 24: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/24.jpg)
![Page 25: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/25.jpg)
![Page 26: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/26.jpg)
![Page 27: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/27.jpg)
Objective: 2 Titles of Sets
What would be in those sets?
Time Out!
Time: 2 min
![Page 28: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/28.jpg)
![Page 29: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/29.jpg)
13,147 Views
78 Videos30 Subscribers
Since May 2009
![Page 30: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/30.jpg)
BRANDED CHANNEL
SHORT AND TO THE POINT
PRIVATE VS. PUBLIC
![Page 31: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/31.jpg)
YouTube Branded Channel Request for Government
Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans
![Page 32: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/32.jpg)
Objective: 2 Video Ideas
Time Out!
Time: 2 min
![Page 33: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/33.jpg)
![Page 34: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/34.jpg)
What is Foursquare?
![Page 35: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/35.jpg)
How to get started?
![Page 36: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/36.jpg)
![Page 37: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/37.jpg)
Check in at the places you visit
![Page 38: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/38.jpg)
Find a TipLeave a Tip
![Page 39: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/39.jpg)
![Page 40: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/40.jpg)
Objective: 2 Tips for venues in your area
Time Out!
Time: 2 min
![Page 41: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/41.jpg)
vs.Public Information
Public Interaction
![Page 42: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/42.jpg)
vs.Public Information
Public Interaction
What is the difference?
Why is it important?
Time and Place for both?
![Page 43: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/43.jpg)
vs.Public Information
Public Interaction
Objective: 2 Informative Messages
2 Messages that invoke Interaction
Time Out!
Time: 5:27 min.
![Page 44: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/44.jpg)
Future Trends - Mobile
![Page 45: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/45.jpg)
QuickResponseCodes
![Page 46: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/46.jpg)
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
http://mashable.com/2010/06/10/internet-week-qr-codes/
Quick Response Codeall the cool kids say:
QR CodeOr
QRC
![Page 47: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/47.jpg)
![Page 48: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/48.jpg)
How can QR Codes be used?
http://ecocomplex-biodiesel.blogspot.com/
http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp Flickr: By Lee Yount
![Page 49: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/49.jpg)
![Page 50: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/50.jpg)
![Page 51: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/51.jpg)
Where have you seen Quick Response Codes?
![Page 52: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/52.jpg)
Objective: 3 Places you could use a QRC
What would be behind the QRC?
Time Out!
Time: 3 min
![Page 53: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/53.jpg)
Is your content answering the…
who whatwhen
whyhow
where
![Page 54: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/54.jpg)
Have an official voice
http://the-universality-of-cheese.blogspot.com/
![Page 55: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/55.jpg)
http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
…or others will have one for you.
![Page 56: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/56.jpg)
People are looking for thecorrect information quickly…Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
![Page 57: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/57.jpg)
Thank You.
![Page 58: Social Media - Shock and Awe - NC3C Conference 3-30-2011](https://reader033.fdocuments.in/reader033/viewer/2022061222/548d19dab4795909748b4586/html5/thumbnails/58.jpg)
Lee Yount, Jr.Catawba County [email protected]://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com