Shift Your Marketing into Overdrive:

Maximizing Your Social ROI with Minimal Effort

• Marketing and Administrative for 15 years

• Work with teams all over the country managing their social media

• Love social media, especially LinkedIn

• Other services Admin Ease offers:

• social media training, support & management

• drip campaign creation• virtual assistant• blogging

About Kristy

1.Where to play2.Frequency3.Content4.Graphics5.Engagement6.Pay to Play7.Ads

Maximizing your social ROI

https://www.youtube.com/watch?v=jottDMuLesU

Where to play

Where to play• Twitter• 2nd largest B2B platform• 289 Million active users• Currently 140 characters per

post (Q2 will be 10K)• 500 Million tweets a day

(9,100 second)• Nearly equal gender

demographic• Top age demographic is 30-

40

Where to play• Facebook

• 1.6 Billion+ Active Users• 1 Million links are shared

every 20 minutes• 1 in 5 page views in the US

is on Facebook• 30% of users are age 25-34• 23% of users check in 5+

times a day• 2016 – year of video for

Facebook

Where to play•LinkedIn

• Largest professional network

• 440+ Million members• Core users: ages 30-49,

well educated• 79% of users are male• Used in over 200

countries and in 20 languages

Success Workshop

Top strategies for paid and organic sides of LinkedIn

Tuesday, March 22nd in SLC

8am to 11:30am

2 ½ hours of content

1 hour workshop

REGISTER: bit.ly/LinkedInSuccessWorkshop

Other notable platforms• SnapChat

• 100 MM users• 9,000 snaps per second• 60% of users are

millennials• Pinterest

• 100 MM users• Buyable pins• 33% men

• Instagram• Fastest growing platform• 400 MM users• 90 MM photos posted a

day• 15x more engagement

than any other platform

Post as often as you have ENGAGING, ENTERTAINING, and

USEFUL content to share.

• Twitter – top brands post 5-10x a day• Facebook – 2-4x a day• LinkedIn – 1x a day (M-F)

Frequency

Content

•Content is King!•Encourage engagement•Needs to be valuable, relevant, and consistent

•Stagger posts across platforms•Hashtags

Content

• Twitter• Current events• Live Event feed• Re-tweet from

top followers• Use hashtags to

discover conversations, then offer your opinion

• Facebook• Keep it light and

fun• Use video• Memes• Behind the

scenes

• LinkedIn• Industry insights • Company news• LinkedIn Pulse

80% service / 20% sales

Graphics

• Images bring out emotion• Instant connection to people•Graphics tell their own story•Canva (Guy Kawasaki)

Engagement• “Content is King, but

ENGAGEMENT is Queen.” Mari Smith

• Response Time • Engage daily (respond, post,

ask questions, comment, like, etc.)

• Follow top contributors. Know what’s going on in your industry.

Pay to Play• Advertisers are shifting their marketing

budgets

Pay to Play

• Ads are prioritized• Facebook Ads

• Target based on behaviors, not just interests

• Upload email list• Demographic options are robust

Mobile• Mobile has become the PRIMARY

screen for social users• Mobile traffic took over desktop

traffic in US & Japan in 2015• 80% of internet users have a smart

phone• 14% of people won’t do business

with a company that doesn’t have a mobile site or app

• Bottom line: Mobile needs to be part of your strategy!