On the darkside, presentation from Sam Cookney at Social Media in a Corporate Context
Social Media @SAM
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Presentation on current Social Media efforts at the Seattle Art Museum for the Museum Trustee Association. Presented with Ryan Lewis, Bonfire Media.
Transcript of Social Media @SAM
SOCIAL MEDIA TIMELINE
• 2003 Linked In • 2004 Facebook, Flickr• 2005 Blogs, YouTube• 2006 Facebook for everyone• 2006 Twitter
SAM TIMELINE
2004-2007SAM expansion and staff efforts are elsewhere
2008early projects rejected Facebook
2009YouTubeTwitterFlickrSAM blog
2010 Looking Good!
COMMUNICATING THE NEW POLICY
Facebook – 67 likes, 9 commentsSAM blog – 10 responses to post, over 500 page viewsTwitter – 35 tweets reaching 28,000News blogs – Stranger, Art News, Puget News
“Thank you so much for this change in policy. As you noted, the times are changing and it’s great that we here in Seattle have a museum that is willing to adapt and change in order to better serve visitors.”
HOW WE DO IT
• Collaborative : education, PR, marketing, new media, curatorial• Streamlining resources – Kurt• Monthly planning meetings• Trying new things, new ideas
HOW TO DO IT
• Start small think big• Not a silver bullet• Print, online, in-person – all works together• Make it a part of your outreach effort• Reach out to your local SM community• Don’t be afraid to learn something new
“Don't develop a social media strategy, develop a customer relationship strategy”
April 5,2010 from Twitter follower @iheartSAM
CONCLUSION
• Low cost/low risk effort to communicate immediately to your visitors
• Viral• Reach younger audiences• Reach people interested in hearing from you
Christina DePaoloNew Media [email protected]
