Social Media Round Table Kick Off
description
Transcript of Social Media Round Table Kick Off
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SocialMediaRoundTable Wien, 19.Nov.2009
Markus Pirchner & Olaf Nitz, PRVA
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Social media is like teen sex.
Everyone wants to do it.
No one actually knows how.
When finally done,
there is surprise
it's not better.(Avinash Kaushik, Google)
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wollen Investement
in Social Media ausbauenN = 400 Quelle: Deloitte http://tinyurl.com/yj9fcnp
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social media public relations
social media pr social media marketing
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Wie groß ist das
Stück des
Kuchens der PR-Branche?
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Hürden
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Missver-
ständnis:
Social Media
= Technik
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R O I = return on investment
[abbr.] [finan.]
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R O I = return on investment
[abbr.] [finan.]
= risk of ignoring [abbr.] [social web]
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Social Media ist
Diversity
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Vernetzung der
Stakeholder
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Es gibt wenige
Studies
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ReputationDialog
BeziehungenNachhaltigkeit
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Tweets über57.776#unibrennt, #unsereuni
oder #audimax vom 23. Oktober – 18.November ‘09
Quelle: Max Kossatz, DKS, www.wissenbelastet.com
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Quelle: Max Kossatz, DKS, http://wissenbelastet.com/2009/11/10/vortrag-brennpunkt-etourism/
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Learning by
sharing
Learning by
sharing
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Gemeinsam
beobachten
Gemeinsam
beobachten
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Best Practice
sammeln
Best Practice
sammeln
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Fragen stellen
& diskutieren
Fragen stellen
& diskutieren
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Social Media
für PR erobern
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Round Table
alle 4-6 Wochen
Round Table
alle 4-6 Wochen
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13 Social Media To DosGetting started
1. Umfeld Analyse
2. Stakeholder Analyse
3. Corporate Policies
4.Workflow Definition
5. Social Media Training
6. Abgrenzung
Strategisch Planung
7. Strategie Entwicklung
8. Kampagnen Ideen
9. Kampagnen Erweiterungen
Umsetzung
10. Kontinuierliches Monitoring
11. Community Management
12. Multiplikatoren Ansprache
13. Issues Management
Quelle: http://socialmediatoday.com/SMC/142863
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Potenzielle Themen• Tools
– Blogs
– Podcasts
– Youtube
• Ansprache von Bloggern & Twitterern
• Community Management
• Workflow Management
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Markus Pirchner
http://futurebytes.at/
Olaf Nitz
http://olafnitz.net