Social Media Roadmap

© 2012 Regalix Inc. Confidential, All Rights Reserved1

S o c i a l M e d i a Ro a d - m a p

© 2012 Regalix Inc. Confidential, All Rights Reserved

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Reach Factor IS important

Online Population

121 million

Facebook45

million

Twitter18

million

YouTube11

million

G+10

million

Pinterest18

million


3

Engagement IS important


Awareness

• Brand

• Product

• Services

Engagement

• Two-way communication

• Page Monitoring

• Viral Campaigns

Lead Generation

• Ads

• Engagement Model

• A/B Testing

Social Media Objective

4


Access

Strategize

Create

Protect

Participate

Share

Engage

Monitor

5

Social Media Framework


Lead Generation

Brand Loyalty

Build Awareness

6Social Media ROI Calculator

6


7Edge Rank Says it all!

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Edge Rank – In 2013, on average, only about 17 percent of a business page’s posts show up in a fan’s news feed

© 2012 Regalix Inc. Confidential, All Rights Reserved8

H a p p i e s t M i n d s &

T i t a n – G a m e C h a n g e r P l a n s


9

Business Goals – What it should be!

Alignment with corporate goals and customer goals.

Trigger the conversation -Boost/sponsored/promoted

Curate competitive information

Identify and connect with Experts

Encourage Employee feedback


10

Content Generation – What it should be!

Information,Analysis,Queries,Entertainment

Fifty Character Headline. Three Sentence Body

Add Drama to the content to make it more interactive

Embrace Viral and generic Hashtags

Mention about a product and a service to send traffic


Create a stream on Twitter with popular hashtags

Make a Twitter list of influencers in the industry

Connect our Social Media ROI Back to our Business Goals

1. Reach

2. Site traffic

3. Leads generated

4. Sign-ups and conversions

5. Revenue generated

Determine & promote the campaigns with right budget – Sponsored story, Boost post, Promoted Tweets, Event promotion, Promote Page

Review Results and Set Goals according to the report structure

Invest heavily on the Paid promotion

Keep it simple

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Benchmark Goal – The way it should be planned l Happiest Minds


Invest heavily on the Paid promotion

Leverage new platforms – Instagram,Vine,Pinterest,SnapChat

Promote some customer friendly applications on Social Media Platforms like Trial Rooms,

Gift your friend , The Buddy Program, Titan Wish list etc

Tone of the messaging needs to be peppy and quirky

Timely and result driven campaigns needs to be implemented frequently

Active Voice

Add Drama to the content to make it more interactive

Cross promotion on various platforms

Competitor Analysis is a must

12

Benchmark Goal – The way it should be planned l Titan


13

Is B2B industry boring – Not anymore!

Infographic

Video tutorials

Ebooks

Contests

News of the Hour

Interviews

Ask the Experts

Referral Program

GV count


14

Rules of the Social Media Game

Game of Thrones

Type of content Time of

posting

Frequency of posting

React Fast

Graphic design for

every posts

Video ProductionAssign a

Team with roles

Be an Influencer

Influencer Outreach

Hangouts

Emotional Appeal

Unexpected Hook


15

NBD– Golden rules to follow!

Competitor’s Stats

Traditional Marketing Vs Social Media

Scare them with the Keyword phrases

Case studiesSocial Media

Listening


16

2015 – The way forward

Prediction #1: Investment in Social Media will Become a Necessity, not a Luxury

Prediction #2: Google+ will Become a Major Factor

Prediction #3: Image-Centric Networks Will See Huge Success

Prediction #4: We’ll Witness the Rise of Micro-Video

Prediction #5: LinkedIn Will Become a Major Player for B2B Business Growth


17

Thank You

Social Media Roadmap

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