Social Media Social Media Residency PPT Residency PPT

ProjectProject

Tommy Mulligan MSN, RN CPTCTommy Mulligan MSN, RN CPTC

Mayo Clinic JaxMayo Clinic Jax

Increasing Participation and Increasing Participation and Attendance to Local Chapter Attendance to Local Chapter

Meetings for the International Meetings for the International Transplant Nurse Society Transplant Nurse Society

through the use of Social Mediathrough the use of Social Media

ObjectivesObjectives

Define Social MediaDefine Social Media Learn the ins and outsLearn the ins and outs Develop CompetencyDevelop Competency Implement StrategyImplement Strategy Track Metrics and Success/FailuresTrack Metrics and Success/Failures Ask for FeedbackAsk for Feedback Remain Dynamic and OpenRemain Dynamic and Open

First we must define…First we must define…

Second: Learn the ins and outs of what is out there

Become Familiar and Become Familiar and Competent with Competent with

Chosen Social Media Chosen Social Media PlatformsPlatforms

Practice before PublishPractice before Publish Trial and error to test functionality, Trial and error to test functionality,

presentation and interconnectednesspresentation and interconnectedness

Choose best way to inform audience of Choose best way to inform audience of new conversation being startednew conversation being started

Launch Launch

Implement StrategyImplement Strategy

Where will most bang for buck come Where will most bang for buck come from?from?

Keep content relevant and updatedKeep content relevant and updated Focus on what will motivate and Focus on what will motivate and

generate a call to actiongenerate a call to action Allow for a conversation for all involved Allow for a conversation for all involved

to be created and nurturedto be created and nurtured Show BenefitShow Benefit

Track MetricsTrack Metrics Utilize preexisting tools within Utilize preexisting tools within

each platforms to test success of each platforms to test success of campaign reach and interaction campaign reach and interaction with audiencewith audience

Use metric data to revamp and Use metric data to revamp and revisit strategies not as revisit strategies not as successfulsuccessful

Keep track of meeting Keep track of meeting attendance post social attendance post social campaigns to test effectivenesscampaigns to test effectiveness

Ask for FeedbackAsk for Feedback

Approach those who attend the meetings Approach those who attend the meetings to see what medium that brought them to see what medium that brought them therethere

Ask for suggestions and feedback about Ask for suggestions and feedback about what they liked or not with marketing what they liked or not with marketing efforteffort

Implement suggestionsImplement suggestions

Continue to Remain Continue to Remain DynamicDynamic

Keep ear to the ground so to speak on updates Keep ear to the ground so to speak on updates to current social platforms and to new possibly to current social platforms and to new possibly relevant platformsrelevant platforms

Change the conversation content and style and Change the conversation content and style and ensure it is not just one sidedensure it is not just one sided

Include anyone and everyone who wants to Include anyone and everyone who wants to help and that brings new ideashelp and that brings new ideas