© Pearson Prentice Hall 2009 7-1 Functional & Cross-Functional Systems.
Social media requires a cross-functional team
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Lien Brusselmans Engagor Social media requires a cross- functional team
Transcript of Social media requires a cross-functional team
Lien BrusselmansEngagor
Social media requires a cross-functional team
The Social Web!
What?
Who?
Why?
Where?
How??
Automation
Engagement
Monitoring
Analytics
PR Reputation Management
Marketing Campaign Monitoring
Sales Lead Generation
Support Customer Service
Purchasing Research
Social media is not extra work
Social media is another way of
working