Social Media Report - Top Fast Food Brands July 1st - Aug 31st

90
Top Fast Food Brands on Social Media Jul 1 st Aug 31 st , 2016

Transcript of Social Media Report - Top Fast Food Brands July 1st - Aug 31st

Top Fast Food Brandson Social MediaJul 1st – Aug 31st, 2016

Fast Food Brands: Social Media Report

This Report looks at how

Fast Food Brands (US)performed on Social Media between

Jul 1st – Aug 31st, 2016

Comparison of

“Fast Food Brands (US)"Facebook Pages

Jul 01, 2016 - Aug 31, 2016

McDonald’s Corporation had the largest fan base of 66,836,522 while Domino's Pizza showed the highest fan growth of 29.44%.

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Number of Fans

Taco Bell KFC Panera Bread Subway McDonald’s Corporation

Starbucks Coffee Domino's Pizza Arby's Wendy's Pizza Hut

Dunkin' Donuts Burger King Jack in the Box Chick-fil-A Sonic Drive-In

Fans

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10%

20%

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90%

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Egypt United States Philippines Countries < 2% Pakistan Mexico Canada Malaysia Other Countries India

Fans - Geography

Arby's had the highest PTAT of 4.39% as a percentage of its average number of Fans during this time period.

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Average Number of Fans

Taco Bell KFC Panera Bread Subway McDonald’s Corporation

Starbucks Coffee Domino's Pizza Wendy's Arby's Pizza Hut

Dunkin' Donuts Burger King Jack in the Box Chick-fil-A Sonic Drive-In

Conversations

McDonald’s Corporation published the greatest number of posts (70). Arby's had the highest average engagement with a

score of 1,000.

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Taco Bell

KFC

Panera Bread

Subway

McDonald’s …

Starbucks…

Domino's Pizza

Arby's

Wendy's

Dunkin' Donuts

Burger King

Jack in the Box

Chick-fil-A

Sonic Drive-In

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Starbucks Coffee received the most number of Likes (3,070,463), Comments (184,180) and Shares (203,406).

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K

Taco Bell

KFC

Panera Bread

Subway

McDonald’s Corporation

Starbucks Coffee

Domino's Pizza

Arby's

Wendy's

Pizza Hut

Dunkin' Donuts

Burger King

Jack in the Box

Chick-fil-A

Sonic Drive-InLikes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsArby's

30-AUG-16, TUE 11:00AM

Just picking up the essentials for tonight

ENGMT LIKES COMMENTS SHARES

1,000 86,085 8,550 20,840

Arby's

29-AUG-16, MON 11:00AM

Our favorite neighbor

Arby's

26-AUG-16, FRI 11:00AM

It’s been confirmed?

ENGMT. LIKES COMMENTS SHARES

1,000 50,882 4,983 14,525

ENGMT. LIKES COMMENTS SHARES

1,000 33,016 5,787 12,322

Most Engaging Brand PostsArby's

19-AUG-16, FRI 11:00AM

The last Metroid is in captivity. The Galaxy is

at peace…

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 47,611 4,187 10,139 Positive

Burger King

16-AUG-16, TUE 4:16PM

Where there’s sun, there’s OREO Shakes.

Arby's

15-AUG-16, MON 11:00AM

Do not summon at all costs

ENGM. LIKES COMMENTS SHARES SENTIMENT

1,000 40,835 20,788 14,849 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 34,706 4,385 10,588 Positive

Starbucks Coffee's Facebook Page saw the highest number of Fan posts (5,791).

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Taco Bell

KFC

Panera Bread

Subway

McDonald’s Corporation

Starbucks Coffee

Domino's Pizza

Arby's

Wendy's

Dunkin' Donuts

Burger King

Jack in the Box

Chick-fil-A

Sonic Drive-In

Number of Fan Posts

Fan Posts

Chick-fil-A received the highest percentage of Positive Sentiment (37.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Dunkin' Donuts

Taco Bell

Jack in the Box

Chick-fil-A

Panera Bread

Subway

Starbucks Coffee

Domino's Pizza

Sonic Drive-In

Wendy's

Arby's

Negative Neutral Positive

Sentiment Analysis

Arby's responded to the highest percentage of Fan posts (68.17%).

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Average Response Time (minutes)

Dunkin' Donuts Taco Bell Jack in the Box Chick-fil-A Panera Bread Subway Starbucks Coffee Domino's Pizza Sonic Drive-In Wendy's Arby's

Brand Responses

McDonald’s Corporation published the most with 70 posts.

3%6%

12%

3%0%

6%

1%5%

10%

6%7%

8%

4%

19%

10%

Subway Arby's Wendy's Taco Bell Pizza Hut

Chick-fil-A Dunkin' Donuts Starbucks Coffee KFC Panera Bread

Burger King Sonic Drive-In Jack in the Box McDonald’s Corporation Domino's Pizza

Share Of Voice – Volume of Posts

Starbucks Coffee received the largest volume of Likes (3,070,463).

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9%

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54%

4%

10%

1%

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1% 1%

Subway Arby's Wendy's Taco Bell Pizza Hut

Chick-fil-A Dunkin' Donuts Starbucks Coffee KFC Panera Bread

Burger King Sonic Drive-In Jack in the Box McDonald’s Corporation Domino's Pizza

Share Of Voice – Likes

Starbucks Coffee received the largest volume of Comments (184,180).

2%

19%

8%

5%

0%4%

0%43%

3%

2%8%

3% 1% 0%

2%

Subway Arby's Wendy's Taco Bell Pizza Hut

Chick-fil-A Dunkin' Donuts Starbucks Coffee KFC Panera Bread

Burger King Sonic Drive-In Jack in the Box McDonald’s Corporation Domino's Pizza

Share Of Voice – Comments

Starbucks Coffee received the largest volume of Shares (203,406).

1%

33%

8%

2%0%

3%

0%

36%

3%

2%4%

5%

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2%

Subway Arby's Wendy's Taco Bell Pizza Hut

Chick-fil-A Dunkin' Donuts Starbucks Coffee KFC Panera Bread

Burger King Sonic Drive-In Jack in the Box McDonald’s Corporation Domino's Pizza

Share Of Voice – Shares

During this time period, TACO BELL® AND PLAYSTATION® GAME was the most engaging run by Taco Bell. Burger King

published the most (8) in its #McWhopperProposal campaign.

0 1 2 3 4 5 6 7 8 9

0 100 200 300 400 500 600 700 800 900 1000

TACO BELL® AND PLAYSTATION® GAME(Taco…

#Hanukkah(KFC)

#SoupReview(Panera Bread)

#SearchForBetter(Subway)

#StarbucksRewards(Starbucks Coffee)

#Pizzapayback(Domino's Pizza)

NEW LOADED CURLY FRIES(Arby's)

Chance to win Spotify Premium(Wendy's)

#McWhopperProposal(Burger King)

#NotThatCrazy(Chick-fil-A)

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Comparison

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Analysis of

Chick-Fil-AFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

7,594,626 15,601 .21% United States

Chick-fil-A

Engagement Score Total Fan Posts

426 5,114

Total Posts Brand Response Rate

22 34.22%

Total Likes Avg. Reply Time

113,093 16 hrs, 8 mins

Total Comments General Sentiment

16,457 Neutral

Total Shares

19,420

Most Engaging Campaign

Chicken For Breakfast

Most Recent Campaign

Grand Opening

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

7,570K

7,575K

7,580K

7,585K

7,590K

7,595K

7,600K

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Fan Growth

Total Fans

7,594,626

New Fans

15,601

Engagement

0

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500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Chick-fil-A had an average engagement score of 426 and a highest of 967.

Community AnalysisChick-fil-A fans are largely from United States followed by Mexico.

Distribution of Fans

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K

United States

Mexico

Canada

United Kingdom

Philippines

India

Germany

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Brand Posts

Top keywords used Frequency

Chick-fil 5

CowAppreciationDay 5

breakfast 4

Chicken 3

Peach Milkshake season 2

41%

59%

Brand Participation Brand Non Participation

Brand Posts - Engagement

Chick-fil-A responded to 9 conversations generated by the 22 Posts they published.

Brand Responses

Most Engaging Brand Posts

01-AUG-16, MON 10:12AM

With 25g of protein, the new Egg White Grill

gives you another reason to start the day.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

967 55,191 5,412 2,644 Positive

19-JUL-16, TUE 2:30PM

Turns out a straw isn’t the only way to enjoy

our seasonal Peach Milkshake. Turn it into a

summer ic ..

12-JUL-16, TUE 8:00AM

#CowAppreciationDay is finally here! Head

to your restaurant in any cow attire to get

your free Entr ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

881 8,456 1,142 5,365 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

791 6,441 2,233 3,237 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

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0 200 400 600 800 1,000

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

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Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Chick-fil 1812

BBQ sauce 1332

spicy chicken biscuit 593

one 557

good 433

User Posts

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Positive Neutral Negative

Chick-fil-A responded to 1,750 conversations generated by

the 5,115 Posts fans published.

Chick-fil-A appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

34%

66%

Brand Participation Brand Non Participation

37%

15%

48%

Posititve Negative Neutral

Campaign Intel

Entire Campaign

0 1 2 3 4 5 6 7

0 50 100 150 200 250 300 350 400

#NotThatCrazy

#CowAppreciationDay 2016

#CFAOne

Number of Posts

Engagement Score

Engagement Score Number of Posts

Analysis of

Arby'sFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,766,611 44,177 1.62% United States Mostly Older, Female and Attached.

Arby's

Engagement Score Total Fan Posts

1,000 999

Total Posts Brand Response Rate

21 68.17%

Total Likes Avg. Reply Time

858,699 1 day, 16 hrs

Total Comments General Sentiment

79,849 Neutral

Total Shares

186,274

Most Engaging Content Type

Question to fans

Least Engaging Content Type

Others

Most Prolific Content Type

Engagement Oriented Posts

Most Engaging Campaign

SAY #TRICKORMEAT ADD

FREEBACON

Most Recent Campaign

National Hat Day

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,700K

2,710K

2,720K

2,730K

2,740K

2,750K

2,760K

2,770K

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Fan Growth

Total Fans

2,766,611

New Fans

44,177

Engagement

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1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Arby's had an average engagement score of 1000 and a highest of 1000.

Community Analysis

Arby's fans are mostly Older, Female and Attached. Arby's fans are largely from United States followed by Canada.

Fan Demographics Distribution of Fans

33%

67%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K

United States

Canada

Mexico

Turkey

Puerto Rico

India

Pakistan

Philippines

United Kingdom

New Zealand

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1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

judgment 1

favorite neighbor 1

SKWAD 1

25 years 1

left side 1

48%

52%

Brand Participation Brand Non Participation

Brand Posts - Engagement

Arby's responded to 10 conversations generated by the 21 Posts they published.

Brand Responses

Most Engaging Brand Posts

30-AUG-16, TUE 11:00AM

Just picking up the essentials for tonight

ENGMT. LIKES COMMENTS SHARES

1,000 86,085 8,550 20,840

29-AUG-16, MON 11:00AM

Our favorite neighbor

26-AUG-16, FRI 11:00AM

It’s been confirmed?

ENGMT. LIKES COMMENTS SHARES

1,000 50,882 4,983 14,525

ENGMT. LIKES COMMENTS SHARES

1,000 33,016 5,787 12,322

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Arby 552

one 112

sandwich 112

food 100

time 84

User Posts

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Positive Neutral Negative

Arby's responded to 681 conversations generated by the 999

Posts fans published.

Arby's appears to participate more when Fan conversations have

greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

68%

32%

Brand Participation Brand Non Participation

33%

13%

54%

Posititve Negative Neutral

Most of Arby's posts were around 'Engagement Oriented Posts', and posts around 'Question to fans' received the highest

engagement.

Content Intel

0 2 4 6 8 10 12

0 200 400 600 800 1000 1200

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Question to fans

Corporate Social Responsibility

Facebook App

Ad Campaigns

Engagement Oriented Posts

Occasion specific deals/offers

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

Entire Campaign

0 1 2 3 4 5 6

0 100 200 300 400 500 600 700 800 900 1000

NEW LOADED CURLY FRIES

#Sliders

#LoadedItalian

Engagement Score

Engagement Score Number of Posts

Analysis of

Starbucks CoffeeFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

36,434,491 140,965 .39% Worldwide

Starbucks Coffee

Engagement Score Total Fan Posts

941 5,741

Total Posts Brand Response Rate

19 8.59%

Total Likes Avg. Reply Time

3,070,464 12 hrs, 54 mins

Total Comments General Sentiment

184,180 Neutral

Total Shares

203,406

Most Engaging Content Type

Recipes/Menu Updates

Least Engaging Content Type

Contest

Most Prolific Content Type

Engagement Oriented Posts

Most Engaging Campaign

#Affogatostyle

Most Recent Campaign

Vanilla Spice Latte

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

36,200K

36,250K

36,300K

36,350K

36,400K

36,450K

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Fan Growth

Total Fans

36,434,491

New Fans

140,965

Engagement

0

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1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Starbucks Coffee had an average engagement score of 941 and a highest of 1000.

Community Analysis

Starbucks Coffee fans are largely from United States followed by Mexico.

Distribution of Fans

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K 20,000K

United States

Mexico

Philippines

United Kingdom

Germany

Canada

Malaysia

Taiwan

France

Bulgaria

0

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1

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2

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1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

espresso 4

Kokomo 2

Iced White Chocolate Mocha 2

Cream Cold 2

cream 2

58%

42%

Brand Participation Brand Non Participation

Brand Posts - Engagement

Starbucks Coffee responded to 11 conversations generated by the 19 Posts they published.

Brand Responses

Most Engaging Brand Posts

12-JUL-16, TUE 10:00AM

How many M's are in the new Iced Coconut Milk Mocha Macchiato? Mmmmany.

Coconut milk mixed with es ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 382,883 54,650 40,202 Positive

07-JUL-16, THU 12:00PM

Running hot and cold. In a good way.

Affogato-style = 1 shot of espresso poured

on top of any Frappu ..

01-JUL-16, FRI 11:00AM

Anytime between noon and 3pm, July 2-4, at participating US stores...

???? Get any grande Frappucci ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

999 461,612 21,726 23,665 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

993 167,902 19,508 29,333 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

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0 200 400 600 800 1,000 1,200

Links

Photos

Plain Text

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

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0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Starbucks 3222

coffee 917

drink 803

store 547

cup 471

User Posts

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Positive Neutral Negative

Starbucks Coffee responded to 493 conversations generated

by the 5,791 Posts fans published.

Starbucks Coffee appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

9%

91%

Brand Participation Brand Non Participation

28%

18%

54%

Posititve Negative Neutral

Most of Starbucks Coffee posts were around 'Engagement Oriented Posts', and posts around 'Recipes/Menu Updates'

received the highest engagement.

Content Intel

0 1 2 3 4 5 6

0 200 400 600 800 1000 1200

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Question to fans

Corporate Social Responsibility

Facebook App

Ad Campaigns

Engagement Oriented Posts

Occasion specific deals/offers

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

Entire Campaign

0 1 2 3

0 100 200 300 400 500 600 700 800 900 1000

#StarbucksRewards

#IcedCoconutMilkMochaMacchiato

#Teavana

Number of Posts

Engagement Score

Engagement Score Number of Posts

Analysis of

Panera BreadFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

2,908,812 54,356 1.90% United States

Panera Bread

Engagement Score Total Fan Posts

897 1,246

Total Posts Brand Response Rate

22 34.11%

Total Likes Avg. Reply Time

591,445 6 hrs, 47 mins

Total Comments General Sentiment

9,688 Neutral

Total Shares

9,877

Most Engaging Content Type

Engagement Oriented Posts

Least Engaging Content Type

Brand News

Most Prolific Content Type

Engagement Oriented Posts

Most Engaging Campaign

Strawberry Poppyseed and

Chicken Salad

Most Recent Campaign

#LemonAidChicago

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,820K

2,830K

2,840K

2,850K

2,860K

2,870K

2,880K

2,890K

2,900K

2,910K

2,920K

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Fan Growth

Total Fans

2,908,812

New Fans

54,356

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Panera Bread had an average engagement score of 897 and a highest of 997.

Community AnalysisPanera Bread fans are largely from United States followed by Canada.

Distribution of Fans

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

United States

Canada

Mexico

Puerto Rico

Germany

India

United Kingdom

Brazil

Philippines

New Zealand

0

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1

1

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1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

PaneraKids.com PaneraKids 2

artificial ingredient 2

life 2

RapidPickUp 2

ad 2

86%

14%

Brand Participation Brand Non Participation

Brand Posts - Engagement

Panera Bread responded to 19 conversations generated by the 22 Posts they published.

Brand Responses

Most Engaging Brand Posts

11-JUL-16, MON 10:00AM

When the sun hits your salad just right.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

997 68,595 1,073 915 Positive

17-JUL-16, SUN 10:00AM

A light lunch with some heavy reading.

06-JUL-16, WED 10:00AM

A match made in summer.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

995 65,096 633 1,118 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

993 62,400 457 885 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 200 400 600 800 1000

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4 5

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Panera Bread 330

Panera 324

time 184

food 180

location 147

User Posts

0

5

10

15

20

25

30

35

40

45

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

Panera Bread responded to 425 conversations generated by

the 1,246 Posts fans published.

Panera Bread appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

34%

66%

Brand Participation Brand Non Participation

32%

19%

49%

Posititve Negative Neutral

Most of Panera Bread posts were around 'Engagement Oriented Posts‘.

Content Intel

0 1 2 3 4 5 6 7 8 9 10

0 200 400 600 800 1000 1200

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Question to fans

Corporate Social Responsibility

Facebook App

Ad Campaigns

Engagement Oriented Posts

Occasion specific deals/offers

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

Entire Campaign

0 2 4 6 8 10 12

0 100 200 300 400 500 600 700 800 900 1000

#SoupReview

#SandwichAptitudeTest

#FoodForThought

Engagement Score

Engagement Score Number of Posts

Analysis of

Domino's PizzaFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

13,965,044 3,176,534 29.44% Worldwide Mostly Young, Female and Attached.

Domino's Pizza

Engagement Score Total Fan Posts

112 2,595

Total Posts Brand Response Rate

38 41.08%

Total Likes Avg. Reply Time

74,651 1 hr, 48 mins

Total Comments General Sentiment

10,669 Neutral

Total Shares

8,733

Most Engaging Content Type

Special Offer

Least Engaging Content Type

Engagement Oriented Posts

Most Prolific Content Type

Others

Most Engaging Campaign

#Menu-priced pizzas

Most Recent Campaign

Order medium 2-topping

pizzas for $5.99 each deal

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

0K

2,000K

4,000K

6,000K

8,000K

10,000K

12,000K

14,000K

16,000K

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Fan Growth

Total Fans

13,965,044

New Fans

3,176,534

Engagement

0

250

500

750

1,000

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Domino's Pizza had an average engagement score of 112 and a highest of 822.

Community Analysis

Domino's Pizza fans are mostly Young, Female and Attached. Domino's Pizza fans are largely from United States followed

by India.

Fan Demographics Distribution of Fans

45%

55%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

United States

India

Mexico

Egypt

Pakistan

United Kingdom

Saudi Arabia

Canada

Malaysia

0

1

1

2

2

3

3

4

4

5

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

5.99 4

course 3

drive 3

delivery 3

Kick 3

39%

61%

Brand Participation Brand Non Participation

96%

4%

0%

Posititve Negative Neutral

Brand Posts - Engagement

Domino's Pizza responded to 15 conversations generated by

the 38 Posts they published.

Domino's Pizza receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

16-JUL-16, SAT 1:14PM

Our favorite week? THIS WEEK. Order online

and get 50% off all menu-priced pizzas.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

822 24,129 3,480 3,143 Positive

29-AUG-16, MON 2:49PM

You know what tastes better than pizza?

Free pizza. If you carried out large 3-topping

pizzas for mo ..

18-JUL-16, MON 1:00PM

Want to drive a Domino’s DXP? Of course

you do. Kick it into drive and let's go for a

spin. A delive ..

ENGMT. LIKES COMMENTS SHARES

531 15,463 1,658 1,557

ENGMT. LIKES COMMENTS SHARES SENTIMENT

391 3,203 1,111 1,192 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30

0 50 100 150 200

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Domino 1066

order 635

store 474

time 442

delivery 255

User Posts

0

10

20

30

40

50

60

70

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

Domino's Pizza responded to 1,066 conversations generated

by the 2,595 Posts fans published.

Domino's Pizza appears to participate more when Fan

conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

41%

59%

Brand Participation Brand Non Participation

23%

25%

52%

Posititve Negative Neutral

Most of Domino's Pizza posts were around 'Others', and posts around 'Special Offer' received the highest engagement.

Content Intel

0 2 4 6 8 10 12

0 50 100 150 200 250 300 350 400 450 500

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Question to fans

Corporate Social Responsibility

Facebook App

Ad Campaigns

Engagement Oriented Posts

Occasion specific deals/offers

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

Entire Campaign

0 1 2 3 4

0 100 200 300 400 500 600

#Pizzapayback

#SaladShame

#pizzaslomo

Number of Posts

Engagement Score

Engagement Score Number of Posts

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