Social Media Report - Coffee Brands (US) July - August 2016

Coffee Brandson Social MediaJuly 1st – August 31st 2016

Coffee : Social Media Report

This Report looks at how

Coffee Brandsperformed on Social Media between

July 1st – Aug 31st, 2016

Comparison of

“Coffee Brands"Facebook Pages

Jul 01, 2016 - Aug 31, 2016

Folgers had the largest fan base of 1,534,845 while Seattle's Best Coffee showed the highest fan growth of 1.20%.

-0.4%

-0.2%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K

Gro

wth

%

Number of Fans

Lavazza Caribou Coffee Green Mountain Coffee Seattle's Best Coffee Illy Maxwell House Nescafe Folgers

Fans

88%

90%

92%

94%

96%

98%

100%

Folgers Illy USA(US) Nescafe USA(US) Caribou Coffee Green Mountain

Coffee

Lavazza USA 1(US) Seattle's Best

Coffee

Maxwell House

United States Countries < 2% Other Countries

Fans - Geography

Seattle's Best Coffee had the highest PTAT of 7.04% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Lavazza Caribou Coffee Green Mountain Coffee Seattle's Best Coffee Illy Maxwell House Nescafe Folgers

Conversations

Caribou Coffee published the greatest number of posts (91). Seattle's Best Coffee had the highest average engagement with a

score of 1,000.

0 10 20 30 40 50 60 70 80 90 100

0 200 400 600 800 1000 1200

Lavazza

Caribou Coffee

Green Mountain Coffee

Seattle's Best Coffee

Illy

Maxwell House

Nescafe

Folgers

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Seattle's Best Coffee received the most number of Likes (608,952), Comments (14,727) and Shares (44,169).

0K 100K 200K 300K 400K 500K 600K 700K

Lavazza

Caribou Coffee



Illy

Nescafe

Maxwell House

Folgers

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsLavazza

30-AUG-16, TUE 10:58AM

Andre Agassi is back. Watch the video.

#ImBack

ENGMT. LIKES COMMENTS SHARES

1,000 18,350 934 7,396

Lavazza

29-AUG-16, MON 10:00AM

Guess who’s back. What goes around will

come back around... Tomorrow. Stay

tuned. #ImBack 8.30.16


26-AUG-16, FRI 11:00AM

This day has gone to the dogs. And we

couldn’t be happier. #NationalDogDay


1,000 6,429 71 195


1,000 75,726 666 2,145

http://www.facebook.com/469208713101522/posts/1178023138886739



Most Engaging Brand PostsSeattle's Best Coffee

18-AUG-16, THU 3:24PM

Serve up summer by the scoop with this

incredible coffee ice cream.

Visit us on Pinterest for recip ..


1,000 43,113 578 1,950

Folgers

15-AUG-16, MON 10:26PM

Congrats to athlete Allyson Felix for

earning a little Silver hardware for Team

USA!


13-AUG-16, SAT 1:00PM

Add some iced coffee to your next party

and take on that summer heat.


1,000 90,350 1,861 2,429


1,000 40,876 676 1,542




Folgers's Facebook Page saw the highest number of Fan posts (250).

0 50 100 150 200 250 300

Lavazza

Caribou Coffee



Illy

Maxwell House

Nescafe

Folgers

Number of Fan Posts

Fan Posts

Seattle's Best Coffee received the highest percentage of Positive Sentiment (67.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Lavazza

Caribou Coffee



Maxwell House

Nescafe

Folgers

Negative Neutral Positive

Sentiment Analysis

Nescafe responded to the highest percentage of Fan posts (66.67%).

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0 1000 2000 3000 4000 5000 6000 7000 8000 9000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (minutes)

Lavazza Caribou Coffee Green Mountain Coffee Seattle's Best Coffee Maxwell House Nescafe Folgers

Brand Responses

Caribou Coffee published the most with 91 posts.

2%9%

13%

14%

2%13%

38%

9%

Nescafe Seattle's Best Coffee Lavazza Illy Maxwell House Folgers Caribou Coffee Green Mountain Coffee

Share Of Voice – Volume of Posts

Seattle's Best Coffee received the largest volume of Likes (608,952).

1%

64%5%0%

1%

26%

3%

0%


Share Of Voice – Likes

Seattle's Best Coffee received the largest volume of Comments (14,727).

2%

59%

6%1%

2%

25%

5%

0%


Share Of Voice – Comments

Seattle's Best Coffee received the largest volume of Shares (44,169).

0%

67%

13%

1%

2%

14%

3%

0%


Share Of Voice – Shares

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Analysis of

Seattle's Best CoffeeFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

856,987 10,129 1.20% United States Mostly Older, Female and Attached.


Engagement Score Total Fan Posts

1,000 36

Total Posts Brand Response Rate

21 44.44%

Total Likes Avg. Reply Time

608,952 5 days, 19 hrs, 50 mins

Total Comments General Sentiment

14,727 Positive

Total Shares

44,169

BRAND POSTS FAN POSTS

Brand Overview

840K

842K

844K

846K

848K

850K

852K

854K

856K

858K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug

Fan Growth

Total Fans

856,987

New Fans

10,129

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Seattle's Best Coffee had an average engagement score of 1000 and a highest of 1000.

Community Analysis

Seattle's Best Coffee fans are mostly Older, Female and Attached and are largely from United States followed by Canada.

Fan Demographics Distribution of Fans

18%

82%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

United States

Canada

Philippines

India

Mexico

Egypt

Puerto Rico

United Kingdom

Brazil

Dominican Republic

0

1

1

2

2

3

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

Pinterest 6

Visit 6

Coffee 5

recipe 4

summer 3

90%

10%

Brand Participation Brand Non Participation

Brand Posts - Engagement

Seattle's Best Coffee responded to 19 conversations generated by the 21 Posts they published.

Brand Responses

Most Engaging Brand Posts

26-AUG-16, FRI 11:00AM

This day has gone to the dogs. And we

couldn’t be happier. #NationalDogDay


1,000 75,726 666 2,145

18-AUG-16, THU 3:24PM

Serve up summer by the scoop with this incredible coffee ice cream.

Visit us on Pinterest for recip ..

13-AUG-16, SAT 1:00PM

Add some iced coffee to your next party

and take on that summer heat.


1,000 43,113 578 1,950


1,000 40,876 676 1,542

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 200 400 600 800 1,000 1,200

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Seattle 12

Best Coffee 12

coffee 5

K-Cups 4

Breakfast Blend 3

User Posts

0

1

1

2

2

3

3

4

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

Seattle's Best Coffee responded to 16 conversations

generated by the 36 Posts fans published.

Seattle's Best Coffee appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

44%

56%


67%

0%

33%

Posititve Negative Neutral

Analysis of

LavazzaFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

90,000 471 .53% United States

Lavazza


992 33


31 39.39%


46,288 1 day, 13 hrs, 28 mins


1,405 Neutral

Total Shares

8,227


Brand Overview

89K

89K

89K

90K

90K

90K

90K

90K

90K

90K


Fan Growth

Total Fans

90,000

New Fans

471

Engagement

0

250

500

750

1,000

1,250


Lavazza had an average engagement score of 992 and a highest of 1000.

Community Analysis

Lavazza fans are largely from United States followed by Italy.

Distribution of Fans

0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K

United States

Italy

Australia

Canada

Mexico

Germany

France

United Kingdom

Romania

Belgium

0

1

1

2

2

3

3

4


Brand Posts


ImBack 8.30.16 12

Guess 12

coffee 8

Rogers Cup 4

perfectpairings 3

52%

48%


83%

13%

4%



Lavazza responded to 16 conversations generated by the 31

Posts they published.

Lavazza receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts


30-AUG-16, TUE 10:58AM

Andre Agassi is back. Watch the video.

#ImBack


1,000 18,350 934 7,396

29-AUG-16, MON 10:00AM

Guess who’s back. What goes around will

come back around... Tomorrow. Stay tuned.

#ImBack 8.30.16

26-AUG-16, FRI 12:29PM

Guess who’s back. And ready to stir things

up. #ImBack 8.30.16


1,000 6,429 71 195


979 2,719 43 62







0 5 10 15 20

0 200 400 600 800 1,000 1,200

Videos

Plain Text

Photos

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Lavazza 12

coffee 8

Andre Agassi 4

best coffee 3

ImBack 2

User Posts

0

1

2

3

4

5

6

7

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g


Lavazza responded to 13 conversations generated by the 33

Posts fans published.

Lavazza appears to participate more when Fan




39%

61%


42%

3%

55%


Analysis of

Caribou CoffeeFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

530,937 2,415 .46% United States Mostly Older, Female and Attached.

Caribou Coffee


152 158


91 30.38%


30,951 1 day, 5 hrs, 41 mins


1,351 Neutral

Total Shares

1,935


Brand Overview

527K

528K

528K

529K

529K

530K

530K

531K

531K

532K


Fan Growth

Total Fans

530,937

New Fans

2,415

Engagement

0

250

500

750


Caribou Coffee had an average engagement score of 152 and a highest of 524.

Community Analysis

Caribou Coffee fans are mostly Older, Female and Attached. Caribou Coffee fans are largely from United States followed by

United Arab Emirates.

Fan Demographics Distribution of Fans

23%

77%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K

United States

United Arab Emirates

Turkey

Canada

India

Kuwait

Philippines

Mexico

United Kingdom

0

1

1

2

2

3

3

4


Brand Posts


CaribouCoffee 27

Thursday 25

Mention 19

July 18

DAY LONG 12

26%

74%


69%

13%

18%



Caribou Coffee responded to 24 conversations generated by

the 91 Posts they published.

Caribou Coffee receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts


29-JUL-16, FRI 12:00PM

Carpe Diem! #CaribouCoffee #Iced

ENGMT. LIKES COMMENTS SHARES SENTIMENT

769 4,261 61 100 Positive

04-AUG-16, THU 8:58AM

Say hello to the great(er) outdoors.

#GoWithBou #CaribouCoffee

09-JUL-16, SAT 9:23AM

Real coffee, real chocolate, real delicious.


768 3,878 74 130 Positive


762 3,303 131 149 Positive







0 20 40 60 80 100

0 50 100 150 200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Caribou Coffee 58

one 24

drink 14

Starbucks 13

cup 12

User Posts

0

1

2

3

4

5

6

7

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g


Caribou Coffee responded to 48 conversations generated by

the 158 Posts fans published.

Caribou Coffee appears to participate more when Fan




30%

70%


38%

15%

47%


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Social Media Report - Coffee Brands (US) July - August 2016

Social Media

Transcript of Social Media Report - Coffee Brands (US) July - August 2016