May 15, 2007. Beyond Recruiting and Retention Cathy Phillips, Partner The RANA Group.
Social Media Recruiting Trends in Mass. Medical Device and Beyond
Transcript of Social Media Recruiting Trends in Mass. Medical Device and Beyond
Social Media Recruiting Trends in
Mass. Medical Device and Beyond
Kathy ProvostManaging Director
Biomedical Search Consultantsa division of King & Bishop
10/16/2009
Overview
• Overview of social media recruitment in
Massachusetts Medical Device
• Best Practices Snapshot
• Brief Comparison to Other Industries
Research
• Bard EP
• iCAD
• Hologic
• Medtronic
• Philips
• Salient Surgical
• Thoratec
My Background
• Not expert on social media recruitment
• Not a technical guru
• Expertise Areas:
– Recruiting for Medical Device
– Qualitative Research
My Assumptions
Key Social Media Recruitment Tools:
Helpful Paradigm
Key Social Media Tools:
• LinkedIn: Who you are
Helpful Paradigm
Key Social Media Tools:
• LinkedIn: Who you are
• Facebook: Who you know
Helpful Paradigm*
Key Social Media Tools:
• LinkedIn: Who you are
• Facebook: Who you know
• Twitter: What you are doing now
*Jim Durbin, Durbin Media and Netshare, September, 2009
Helpful Paradigm
Key Social Media Tools:
• LinkedIn: Who you are
• Facebook: Who you know
• Twitter: What you are doing now
…so, which of these tools are most used?
• 100% of respondents use LinkedIn
• About 50% upgraded to paid package
• All stated that LinkedIn reaches the type of
candidates they are seeking…
LinkedIn Demographics*
• More than 30 million LinkedIn users
• About 21% (6.1 million) are hard-core job
searchers
• Seventy percent of this group is employed
full-time but actively looking
• This group is 52% female, earning just over
$87,500 per year.
* Anderson Analytics, LinkedIn, and SPSS, January, 2009
LinkedIn Demographics*
• “Happily employed” executive level – use for professional networking/business contacts (30%)
• “Savvy networkers” who stay connected through technology (28%)
• Collegial networkers who link with only with those they know (22%)
• Mean income of all groups: $93k
* Anderson Analytics, LinkedIn, and SPSS, January, 2009
LinkedIn Benefits
• Target (hard-to-find) skills/profiles
• Create a potential candidate pool in a timely
way
• Geographic reach
• Recruit passive candidates
LinkedIn Benefits: Passive Candidates
• “When I need to become a headhunter, when I
need to be proactive, I use LinkedIn.”
• “LinkedIn has allowed me to cross a line that I
have not crossed before – before I’d throw it on
the boards and encourage employee referrals, but I
am not a big fan of post and pray.”
• “Often times we may have identified talent
elsewhere and then pinged through LinkedIn.”
LinkedIn Best Practices
• Continually expand network: “You have to be very
intentional about building your network – it takes
this intent to optimize the usage of LinkedIn.”
• Use as a tool for employee referrals: “I have been
working with managers to make sure they are
connected with employees and their network
through LinkedIn so it becomes an increased source
of employee referrals.”
LinkedIn Best Practices
• Helpful tool in building relationships with
hiring managers
• Use for “back door references”
• Join the groups
• Create a group that allows corporate
recruiters to share best practices
• Two are considering use (Medtronic and Philips)
• “I have Facebook, but I don’t use it for
business – I have a hard enough time
keeping up with the relatives.”
• Assumption: not a tool for recruiting
experienced candidates…
Facebook Demographics*
• Fastest growing demographic: 35 years or
older
• 200 million active users (more than ½ log
on once a day)
• More than 6.5 million hours are spent on
Facebook each day (WW)
• Average user has 120 friends*Jim Durbin, Durbin Media, and Netshare, September, 2009
Facebook Demographics*
Most popular:
• Michael Jackson: 10,296,917 fans
• Barack Obama: 6,851,473 fans
• Vin Diesel: 6,466,977 fans
*Insidefacebook.com, October 15, 2009
Facebook Best Practices
• Use to drive job searchers to your career
website (become a “fan”)
• Facebook Connect – more than 10,000
websites have implemented it since its
release in December, 2008*
*Jim Durbin, Durbin Media, and Netshare, September, 2009
• Two are considering use (Medtronic and Philips)
• Viewed as most ineffective tool
• Again the assumption of a younger
demographic…
Twitter Demographics*
• Ages 3 to 12 = 1%
• Ages 13 to 17 = 9%
• Ages 18 to 34 = 44%
• Ages 35 to 49 = 28%
• Ages 50+ = 17%
• But how many use twitter?
– 1 million to 11 million to 10s of millions?
*Quantcast, 2009
Twitter Demographics*
Most followed:
• Ashton Kutcher: 3,824,504 followers
• Ellen Degeneres: 3,542,066
• Britney Spears: 3,540,219
• CNN: 2,785,891
• Barack Obama is 9th with 2,417,582
* Twitterholic, October 15, 2009
Twitter Best Practices
• “Make sure we are clear on how we are
using the messaging and metering the ROI.”
• Good tool to reach technology/media savvy
candidates
• Experiment with third party firms such as
“TweetMyJobs”
Looking Beyond Med Device…
• Study conducted by Jobvite in April/May
2009
• 438 professionals nationwide
• 89% direct employers
• Across industries: technology sector most
highly represented
Conclusions for Mass. Med Device?
• Everyone still trying to figure it out
• “How many flower beds do you want to
have, because you are going to have to
weed them all…”
• “… all these communication mechanisms –
sometimes I am overwhelmed.”
Action Plan
• Have a policy
• If don’t have time or resources to define a
policy – pick a lane and pilot!
• Become adept personally: experiment
• Understand its impact: Facebook and
Twitter (and beyond!)
2010
• Hiring:
– 3 – increased levels
– 2 – increased or same level
– 2 – same level
• All predicted increased usage of social
media recruitment
Social Media Recruiting Trends in
Mass. Medical Device and Beyond
Kathy Provost
Managing Director
Biomedical Search Consultantsa division of King & Bishop