Social media recruiting dreams and digital networking fantasies
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Transcript of Social media recruiting dreams and digital networking fantasies
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Madgex Onrec 2010Social Media Dreams and Digitally-enabled FantasiesSimon Conroy - CEO
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Madgex’s Mission:To help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and innovative online recruitment
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First stage of our mission:To be the most successful global provider of trusted job site and resume software and services
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Why?Technology is improving market liquidity and reducing human costs in the matching of best jobs and best candidates.
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We believe technology can improve market liquidity
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But the web is all about relationship mediation
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Unleashing the Killer App – Larry Downes
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How do you expect to find your next job?
Job BoardsDirectHeadhunterNetworking
Weddle’s 2009 Source of Employment Survey
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79% of employers use social media sites
- IAEWS 2009
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Recruiters want a ready pool of well qualified and experienced candidates
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so the web is all about relationship mediation
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JobBoards
Niche sites
Referral sites
Online recruiters
FacebookLinkedIn
Search engines
Blog
MySpace
YouTube
Agency/ Headhunter
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Step 1:improve mutual findability - recruiters & people
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Ambient Findability by Peter Morville
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Building Findable Websites by Aarron Walter
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18%60%
20%
2%
Active vs Passive
ActivePassiveSemi
Strategic Search
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20%
60%
20%
Job board listings
Search engines (organic & paid)
Aggregators
Jobs by email
Email marketing campaigns
Twitter job feeds
Contextual job ads
Resume databasesStrategic search
Social recruiting
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Building Findable Websites by Aarron Walter
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Madgex (StarTribune)
Adicio (Seattle Times)
Careerbuilder (LA Times J obs)
Independent User Experience research
2/2
Usability
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Information ArchitectureSEO Marketing
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Desktop
Mobile apps
Mobile webWeb
widgets
Jobs by email
Web
Social Networks
APIs
Job seeker engagement
Jobs
Accessibility
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Impact of targeted email campaigns
…71% increase in job applications
Marketing
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Job advert content optimisationCopywritingSEOInformation
Architecture
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Employer website/ facebook page/ linkedin profile
Marketing Copywriting
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Marketing Copywriting SEO
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Maximizing your reach and application rate
Job ad upsells
produce
measurable
application rate
uplifts –
giving recruiters
a compelling
incentive to
spend more!
Source: Madgex V3 Analytics, January 20101/3
Marketing
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Step 2: relationship mediators want to be an enduring mediator of recruiters & people
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Aggregation
Objects
Conversation Activity
Social Media
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Aggregation
Objects
Conversation Activity
Identity Relationships
Social Media
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Individual LinkedIn profile
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Professional/ niche user engagement: the attraction of the passive
Community
Recruitment
Content
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Stackoverflow is a great model of a professional social media site for the recruitment industry
It’s niche and has chosen the right social objects for its audience. It has a good reputation system and it mediates relationships well.
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Do we put professional socialnetworking features into job boards?
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Or do we put job board features into professional social networking sites?
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Uses of Social Media for Recruiting
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Unleashing the Killer App – Larry Downes
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For both candidates and companies, social media offers a way to digitize referrals, marketthemselves, conduct research, publicize theirintentions and needs, and connect with those who have similar interests and goals.
Jobvite Social Recruiting Report 2010
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The web is all about relationship mediation
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Focus on Findability and enduring relationships
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Simon ConroyCEOe: [email protected] t: +44 (0) 1273 775 100
www.madgex.com
Startribune.com
After switching to Madgex:
67% uplift in
applications
38% uplift in searches
56% uplift in email alert
creation