SOCIAL MEDIA PERSONAL ASSESSMENTS& SOCIAL MEDIA PLANS

#Manship4002

SOCIAL MEDIA PLAN PRESENTATIONS

Your social media plans are due on May 2nd, and we will begin presentations on Monday April 28th

Give a brief presentation on your social media plan: 1 minute: Organization overview 1 minute: Social media audit (what organization is

already doing) 3 minutes: Your plan: Social media strategies and tactics

for the organization + video

Part of your presentation will be a 30sec – 1 minute YouTube video, or series of Vine/Instagram videos, about the organization and your social media plan.

If you have a powerpoint ready, e-mail me the powerpoint AND the video(s) BEFORE 8am on the day your present.

PICKING YOUR PRESENTATION DAYS…

Quiz!Raise your hand fast…

Ready?

Q.1

Where do social media tools fit in, and How?

PR activities should be/have the following… Deliberate. Planned. Performance. Public Interest. Two-Way Communication. Strategic Management of competition and conflict.

Q2

What is PRSA’s new definition of public relations?

“Public relations is a…”

“strategic communications process that builds mutually beneficial relationships

between organizations and their publics.”

Q3

Which of Grunig’s 4 classic models of PR do we try to achieve with social

media?

Two-way symmetric!

Q5

I have a wedding-cake bakery, and my goal is to inspire

future brides to come up with their dream cake designs.

What social media platform(s) should I use?

Pinterest / Instagram!

Q6List 3 ways of being transparent

with your tweets:(Don’t raise your hand until you have

3!)

Provide accurate and timely information

Reveal who you are in your Bio

Have a “human face”

Share your dislikes as well as your likes, you weakness and passions

Be consistent

Be accountable for failures

Have a 2-way street

Q7

What social media platform has HIGH self-presentation / self-disclosure but relatively LOW social presence / media richness / immediacy?

Blog!

Q8

Describe and give an example of a

content community

YouTube, Flickr – where people can create and share their own content in

a community.

FILL IN THE BLANK…

We can use social media to… Provide __________________ Provide __________________ (Hint* special deals) Engage audiences’ ________________________ (Hint* ) Tell _______________________________ (Hint* Hero’s

Journey) Encourage______________________________ (Hint*

Listening)

FILL IN THE BLANK…

We can use social media to… Provide Information Provide Exclusivity Engage audiences’ Emotions Tell Stories! Encourage Feedback

Q10 & 11

How many characters are in a Tweet?

140, silly!

What was the most re-tweeted Tweet this year (so far)?

The Oscar’s selfie

Q12

In a study by Saffer, Sommerfeldt and Taylor, students assigned to a high interactivity social media account (Starbucks) perceived greater _______________________________________________ than students assigned to read low interactivity account tweets (Nike)?

Trust, control mutuality, satisfaction and commitment to the brand/organization

Q13

Describe the “Think like a Dandelion” principle of social media

http://www.slideshare.net/PaigeBrown/manship4002-instagram-spreadability-lecture-7

Q14

What is a leading edge, and why is it important in an (Instagram) picture?

http://www.slideshare.net/PaigeBrown/manship4002-instagram-spreadability-lecture-7

Q15

Describe social photography. What has made it possible?

http://www.slideshare.net/PaigeBrown/manship4002-instagram-lecture-8

Q16

What are the 4 stages of social media metrics / analysis?

1. E…

2. E…

3. I….

4. A….

Q16

What are the 4 stages of social media metrics / analysis?

1. Exposure

2. Engagement

3. Influence

4. Action

IF WE HAVE TIME…

Give us a 60sec brief of your Social Media Assessment Part 2:

How have you improved on social media this semester?