Social Media: Privacy in a Public World

What is a Personal Mac Genius?

An Apple Certified Support Professional who provides installation, training, troubleshooting, or advise on how to integrate Apple products into either your business, or personal life.

Chris Barczys•Founded Personal Mac

Geniuses in 2010

•Apple Certified Support Professional, CTIA A+ Certified, Final Cut Pro - Level1 Certified

•Recently interviewed by UT-TV on OSX 10.8 and iOS 6.0

Disclaimer

Our Social FuturePrivacy Best Practices

Social Media: Privacy in a Public World

Privacy

Privacy in the PastAll you had to do was ride across the state line and change your name.

“What was your name in the States?Was it Johnson or Thompson or Bates?Did you murder your wife and flee for your life?What was your name in the States?”

Privacy in the 20th CenturyAribert Heim

Nazi war criminal, was placed in a POW camp, released, and worked as a OBGYN until 1962.

He fled through Europe and Africa, and despite a worldwide man-hunt that has lasted over 50 years, is still on the loose.

Source: http://www.mandatory.com/2012/07/04/the-10-most-elusive-fugitives-of-all-time/10

Privacy by Obscurity

• Mountains of paper are too hard to search through.

• Records were kept where they were recorded (the family Bible).

• Easy to misfile or destroy.

Privacy Today• It only takes 33 bits of data to

UNIQUELY identify YOU

• “Take, for example, a database that stores a user’s ZIP code, gender, age and model of car. ...If the ZIP code has 20,000 people, gender narrows that down to 10,000. Age could cut it down to a few hundred, and once you add model of car, you could be looking at a handful of people. “

Source: http://blogs.wsj.com/digits/2010/08/04/the-information-that-is-needed-to-identify-you-33-bits/

Privacy is Public

• Liens/JudgmentsPeople at workDriver’s LicensesPropertyFAA PilotsProfessional LicensesVoter RegistrationConcealed Weapons PermitsRelatives (3 Degrees)Criminal Records

• BankruptcyUCC FilingsPhones PlusVehicle RegistrationsWatercraftFAA AircraftFlorida AccidentsHunting/Fishing PermitsAssociatesNeighborsSexual Offenders

There is a TON of data about you in public records, and PI’s have access to more.

Source: http://www.irbsearch.com/reports_comprehensive.shtml

Myth of Privacy

•There are VERY few things that are private, and they are being eroded every day.

•Public data is being converted to electronic form.

• I can learn more about you than you might like even if you NEVER visit a Social Media site.

What’s the Point of All This?

Best Practices

MySpace

•The Granddaddy of social media.

• It has been eclipsed by Facebook

Facebook• The reigning Champ of Social Media

• 1 Billion Active users, 58% return daily

• Each Day 300 Million photos are added, & 3.2 Billion comments are made. Assuming about 80,000 words to a novel & that each comment was only 1 word you could fill 40,000 novels/day. The Library of Congress has 35 Million books (875 days or almost 1 mile of shelf/day).

Source: http://www.website-monitoring.com/blog/2012/10/19/facebook-2012-facts-and-figures-infographic/

Twitter

• About 140 Million active users

• There are 750 tweets per second on an average day

• Think of it as texting for the internet

Source: http://www.website-monitoring.com/blog/2012/11/07/twitter-2012-facts-and-figures-infographic/

LinkedIn

• “Facebook” for professionals

• 187 million users and the worlds largest Professional Network

• 2.6 Million companies have pages

Source: http://visual.ly/linkedin-facts-figures

Google+ and Pinterest

• New guys on the block

• Google is padding G+’s growth by requiring you to sign up.

• Pinterest is about creating communities of interest.

Best PracticesSocial Media = Radio

Social Media = RadioFormat = Your Interests

Broadcast = Sends your “format” to anyone who wants to “listen” (Public)

Audience = Your Friends, Family, or Other Followers

Ratings = Likes, Comments, and Audience Size

Social Media = Radio

Social Media broadcasts your interests (Format) to your friends (Audience) who let you know if they like what you are saying (Ratings).

Best Practices: Apply the Principles of Radio

•Keep Posts Topical

•Practice Self-Censorship

Our Social Future

A Signpost for the Future

“When we were an agrarian nation, all cars were trucks.

But as people moved more towards urban centers, people started to get into cars.

I think PCs are going to be like trucks. Less people will need them.

And this transformation is going to make some people uneasy…”

A Signpost for the Future

Tablets : Cars = PC’s : Trucks

Social Media : Cars = HTML : Trucks

WWW 1990’s Style• Buy Film

• Load Camera

• Shoot Image

• Develop Film

• Scan Image

• Write HTML

• Upload Image

• Upload HTML

• Download Site Menu

• Update Menu HTML

• Upload Revised Menu

• Tell someone to go look at it

• Total Time 2-3 Days, but more likely a week or two

WWW 2013• Shoot Image

• Write a Post

• Upload Image

• Publish the Post

• Possibly Update Menu

• Tell Google

• Total Time 1-2 hours, but more likely a day or two

Social Media• Shoot Image with iPhone/iPad

• Tap Share Button

• Add a Pithy Comment

• Publish

• Total Time 10-20 Seconds, but more likely a minute or two

Why Social Media is Taking Over

• It’s Non-technical

• It’s Fast

• It’s Tied into the Shift to Mobile Devices

What is Social Media’s Future?

•WWW is nearly 25 years old. SM is only about 7 years old. It’s an infant.

•With about 100 SM sites expect consolidation.

•Facebook is relevant for the foreseeable future, Google+ is questionable.

•Pinterest and LinkedIn will grow.

•Don’t Fear the Reaper. SM is not the end of privacy (that’s already gone).

Take Away•SM is in it’s infancy. Etiquette

will happen. SM & it’s users are still learning.

• If you wouldn’t shout it from the highest mountain; don’t put it up on you SM page.

Thank You/Q&A

This presentation can be downloaded atwww.personalmacgeniuses.com