Social Media Primer: Facebook and Twitter
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Transcript of Social Media Primer: Facebook and Twitter
Just what am I supposed to do?
Yes, so? I’ve opened my account, what now?
• Create a personal profile• Join and participate in groups• Join and participate in pages• Start your own group or page
Personal Profiles• DO
– Use a photo– Connect with family and friends– Create categories of friends– Set your privacy settings– Be conscientious about what you share– Create a custom URL at www.facebook.com/username
• DON’T– Answer set-up questions you aren’t comfortable with– Connect with people you don’t know
www.facebook.com
Find friends. Categorize friends.
Be as private as you want.
There are friends. And then there are friends.
Claim your name:www.facebook.com/username
Facebook Groups• DO– Search for groups based on • Common interests• Geography
• DON’T– Post comments that will come back to haunt you
Menomonie area groups
Facebook Pages• DO– Become a fan of pages
• Brands you know and trust• A new way to receive news• Receive advance notice of sales and promotions• Receive special discounts just for Facebook fans
• DON’T– Post comments that will come back to haunt you
Menomonie area pages
News, events, promos
Launch your own page or group• DO– Make sure you have authority to launch the group or page– Promote the site wherever/whenever possible– Create a custom URL once you hit 100 fans at
www.facebook.com/username (pages only)
• DON’T– Give away your personal profile password to other site
administrators
www.facebook.com/uwstout
www.facebook.com/mymenomonie
• It’s not about sharing what you are doing• It’s about conversations• It’s about sharing resources
• DO– Create a user name you can live with
• If you are branding yourself, use the same user name as your Facebook account (or other social media)
– Do use your photo or logo– Find local tweeps using Twellow– Find topics of interest using Twitter search– Follow back those that follow you (and interest you)
• DON’T– Spam or direct sell
www.twellow.com
http://search.twitter.com
Only you see Twitter home page
Everyone sees your profile page
Provide value and conversations
• Common terms– Hashtags (use # symbol in front of topic; makes search easier)
– Direct message (use “DM” in front of @username to send a private message to “username”)
– Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers)
– @replies (on your home page, click @yourname to find all mentions of you on Twitter)
– Tweetbeep.com is a free e-mail alert service when you want to find mentions of a certain word or phrase
• URL shorteners– http://tinyurl.com– http://bitly.com– http://3ly.com
Twestions?
JoinSocial Media Club
Menomonie
Contact
Laura ShortUniversity Relations Specialist
[email protected]://www.facebook.com/laura.short1
http://twitter.com/laurashorthttp://www.slideshare.net/shortdigs