B18PA - Chemical Kinetics - Prof McKendrick - Lectures 5-8 handout_1.pdf
Social media presentation ian mckendrick
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Transcript of Social media presentation ian mckendrick
Is Social Media a Fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
I wish I knew of someone who could...
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I wish I knew of someone who could...
I wish I knew of someone who could...
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I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
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I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
I wish I knew of someone who could...
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http://www.commoncraft.com/bookmarking-plain-english
Social Bookmarking
Some Practical Examples
Pete Cashmore - 2007
http://mashable.com/
How Mashable measure success
• 7 figure annual revenue
• 8 Million unique visitors
• 12 million monthly page views
• 1.5 million Twitter followers
• 300,000 Subscribers
• Consistently top Digg and Tweetme lists
Mashable’s Success
• Don’t plan it, just do it
• Focused and work hard
• Write for the web
• Write compelling headlines
• Appeal to mainstream
• Deliver awesome content
• Encourage sharing
• Go directly to the source
• Offline presence
http://satnavvoices.com/
http://twitter.com/kdburnett
http://www.youtube.com/user/foodwishes
http://www.youtube.com/watch?v=owGykVbfgUE
http://www.youtube.com/watch?v=uLTIowBF0kE
Demonstrate “Value”
How can you demonstrate how your business can
change the lives of your customers for the better?
http://www.youtube.com/watch?v=L1HVGVZG1g8
http://www.youtube.com/watch?v=uZ7-n930zJo
Network research sites
• Wikipedia.com
• Traffikd.com
• Mashable.com
• Google.com
• Matthuggins.com
• SuperBlog.biz
• Ianmckendrick.com
• SuperBlog.biz/presentation-downloads/
10 things you could be doing
1. Create a strategy – what - why – how etc.
2. Profiles and branding – corporate/personal
3. Decide on sites and landscapes
4. Define metrics and measure
5. Build a community
6. Create/Provide “Awesome” content...
7. ...with “Compelling” titles
8. Define “Calls to Action”
9. Recruit Champions / Trailblazers
10.Stop selling – Engage & Benchmark
Questions