الفندقة - االجتماعي اإلعالم Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad

األحمد خالد@Shusmo | Khaled@digiarabs.com |Presentation: www.slideshare.net/kelahmad

Facebook Users Penetration in Arab Countries

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Source: www.ArabSocialMediaReport.com

Use of Language on Facebook in Arab World

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Source: www.ArabSocialMediaReport.com

عربي

English

Twitter Monthly Active Users (MAU) in Arab Countries

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Source: ConnectAds Feb 2015

KSA 8.8MilUAE 1.5MilEgypt 1.5MilKuwait 1MQatar 350KLebanon 260KJordan 250KBahrain 220KOman 200K

Photo credit: http://bit.ly/w5PtXf

: الماضي . في حول وال للمحتوى المنتج الوحيد المصدر كان البراند األدوات وال المعرفة يملك يكن لم ألنه للمستخدم قوة .وال

Photo credit: http://bit.ly/w5PtXf

: االنترنت للمستخدم فيعصر تسمح التي األدوات توفرت فقط بينهما يدور الحوار كان ولكن البراند، مع .بالتخاطب

Photo credit: http://bit.ly/w5PtXf

: االجتماعي اإلعالم ثورة ألول في المستخدم بإمكان أصبحالجمهور أمام البراند مع والتخاطب به خاص محتوى .إنتاج

CONTENT

IS THE NEW DEMOCRACY

المستخدم من المنتج المحتوى

Monitoring

اسمك

المنافسون

العمل مجال

عنك؟ يبحث الذي من

قصصالنجاح من للتعلم

ما بكل علم على لتبقىجديد هو

Marketing Was about?

عن كان المنتجالترويج

Social Media

Build Your Online Community

المفضل كتابك مؤلف مع والتفاعل للبحثمدينتك في السياسيين مع للتواصل

بالك على يخطر موضوع ألي المقاالت أحدث

مجالك في فكر صاحب لتصبح

Twitter

االجتماعية الشبكات على فعال بشكل تواجد

مشوق قصصي بأسلوب شارك

عليه وركز شغفك على تعرف

وودي شخصي بشكل وتعامل تحدثبناء و إيجابي بمحتوى شارك

مقابل بدون الناس ساعد

واالفتراضي الحقيقي العالم في اجتماعيا كن

Content Curation

Become a Thought Leader

If you tell people what you know

They will buy what you sell

Last

JW Marriott Cancun Resort & CasaMagna Marriott Cancun Resort, MexicoFive travel video bloggers were selected to travel to Cancun to each produce one original video highlighting the two sister resorts, where they were hosted for five days…vloggers were also asked to post their experiences on their Facebook, Twitter and Instagram accounts, using the hashtag #gottequila.

Utilizing Influencers

Four Seasons Hotels and Resorts, TorontoFour Seasons has refreshed its Facebook page’s tone of voice with a more conversational and personal approach it calls “the voice of the traveler,” which shares inspirational content and highlights one-of-a-kind experiences. Four Seasons employs a corporate social media marketing team of four and a dedicated social media monitoring/guest relations team of two, in addition to more than 80 property-level social media marketers.

Utilizing Influencers

What sets the Four Seasons Hotel apart on social media is their ability to consistently coming up with creative and clever social media campaigns that resonate with their followers. One campaign being the creation of their own personalized four seasons food truck known as the "FS Food Truck". With over eight destinations, three states and more than 1,000 miles to cover the food truck set out as a mobile stage for the brand’s culinary talent to connect with their local communities. The four seasons social media community had the opportunity to win free food, gift certificates and free hotel nights and was extremely well received.

Creative Campaigns

Going Mobile

Personalization

Going the Extra Mile How about getting some poolside drinks or room service without having to talk to people? (Sometimes you wanna keep that midnight hamburger order strictly need-to-know.) Apps are also a great way to promote your loyalty program—or pillow selection. Hilton and Starwood are taking mobile to the next level by letting guests use their smartphones as room keys and for check-in/check-out, among other capabilities. Virgin Hotels has an app in the works that will include a slew of features, such as housekeeping requests, 24-hour live chat with hotel staff, room climate control, TV remote functionality

With Big Data We Come To YOUPersonalization

We heard a lot of buzz about personalization last year, but in 2015 personalization will become crucial as big data continues to give us fewer excuses to not know our audience. Today there are so many ways to get to know your guests. Use that info to make each step of their journey better; starting with the booking experience and ending with a thoughtful response to their online review.

Once you have done your research (or spying if you’re cheap) and learned the preferences of your guests, you can begin to customize amenities to their liking and build trust. Try welcoming them with their favorite bottle of wine, or simply delivering their favorite newspaper to their room in the morning. Small touches of personalization add up to a big impression these days. Keep guests emotionally engaged by showing how well you’re paying attention to their preferences.

Thank You@Shusmo | Khaled@digiarabs.com |www.slideshare.net/kelahmad