It’s all about engagement It keeps getting better It’s about becoming famous for the

right reasons Famous is local It’s a two way conversation It can be overwhelming It’s cool to be an amateur

Advertise in the newspaper, send direct mail, do open houses, make cold calls

Find homes for buyers in books that came out every two weeks

Write contracts on paper and hand deliver

Call the title company constantly to ask are we there yet

Go to closings and look official

Advertise on the web through web site and social networks

Pick up buyers we have never met in person

Set up showings on listings on the web and use electronic assistance’

Write contracts on electronic forms and use digital signatures

Have closing packet sent to our office

In 1990 we were in the car a lot and the only other business we could do is over the car phone. Advertising was expensive and our bottom line shrank

In 2012, we could write contract remotely and while we waited the three hours for it to come back, we wrote a blog, did a video, sent tasks to our digital assistant in Romania

Web 1.0 was all about connectivity and populating the web with content

Web 2.0 was all about creating the social contract and connections

Web 3.0 will be all about mobile access with half of the U.S on smart phones and the rise of tablets

48 hours of video 47000 Apple apps downloaded 27,778 new blog post 347 new WordPress blogs 204,166,667 emails sent 571 new websites created 3,600 new instagram photos 684,478 new Facebook shares 100,000 Tweets 2 million Google searches 272,070 spent on web shopping 2.083 Foursquare check ins

For all of us who are not major corporations traditional media has two problems: First, it is beyond our reach financially. Second, it relies on a universally recognized brand. Even if you are a part of a major corporation use BOA as an example. This is also a shotgun approach where we should be using the specialty and niche marketing opportunities that the democratic web offers us.

The Library Google.com Travel Agent Orbitz.com Book Store Amazon.com Music Store iTunes Attorney Pre-Paid Legal Technology

pricegrabber.com Movie rentals Netflix.com Contract labor elance.com Real Estate Lots of places

The story I looked forward to as a child annually. I want to focus on once they go to the Emerald City and the Wizard’s palace. Contrast the two times they appear before the wizard and use this as the way we relate or don’t relate to people who would be our customers.

1. Its not about the technology its about the change it enables

2. The shift of control from institutions to communities

3. It’s about being yourself4. It’s to influence people to act on our

behalf5. It expands our scope of operations6. It will change again and fast

What would you rather have, 100,000 people playing or 4,000 people using you?

What did the $8000 tax credit buyers Google to find information?

Why are realtor.com, Trulia.com, Zillow.com, and homegain.com spending money to get ranked on Edmond Real Estate?

1. What are you passionate about 2. What are your Specialties and expertise 3. What’s is your personality? 4. Slogans, UPS, logos, colors 5. Who is the audience and how can we findthem 6. How do we build our personal brand awareness 7. Where is it used

Website Signs Business Cards Email Flyers Video Stationary

Blogging Video Picture sites like Pinterest Linkedin.com Press Releases Public speaking Facebook Google Plus

Twitter I’m eating a donut Facebook I like donuts Foursquare I’m at the donut shop Instagram Photo of Vintage Donut You Tube How to eat a donut Linkedin My skills include donut eating Pinterest Here’s a donut recipe G+ Join my Donut Circle Spotify My song set about donuts

Stay small and hyper local Look for niches, events, similar rivals Utilize Google Trends for rising stats Check for keywords and are they rising If you see Breakout it means a 5000%

increase It’s not cheating if you Piggyback like

my James Harden story

Let’s use blogging and video as examples. They can be embedded in a blog, sent to a Facebook page, shared on Google plus, put on your Pinterest site, shared on social bookmarking sites like StumbleUpon.

Reduces lead cost by 60%

Increases indexed pages by 434%

Increases website visitors 55%

97% more inbound links

Biggest % of business getting a client

More Frequency equals more business

Why used more is the economy and past success

Blogs & Inbound advertising is now 39% of small business budgets and rising

2nd to Social media in lowest cost

Listing Community Green Real Estate Market Data Specialty Event Personal Story National Events Real Estate Education Video Guest Blog

4 trillion views in first 4 months 53% more likely to be on Google 1st

page 78% increase in REALTOR® getting

client 2nd most searched site on the web Owned by Google Can be indexed by both It is free It can be branded

1 Billion users but ½ are in Asia Remember it is Social Divide it into Personal, Business, and

group pages PPC It can act like a billboard You can post into it It is also a news network like Twitter

Permission based marketing Don’t make it spam Target your market Use stationary or template Look at a program like Constant Contact or

Mailchimp.com or Aweber Some programs have analytics Don’t send me your listings unless I ask for it Use Mail Merge or BCC please If you use Gmail you can use unrollme.com to

unsubscribe Cox is cracking down on home offices

1. It is a Micro Blog. 2. It is a Hyper Local Advertising

Vehicle 3. A Connector if the right people are

by design rather than accident 4. A Local or National Breaking news

network 5. A Spam Lite Communicator ½ users between 15-25

It is the fastest growing Social network ever, 400% month to month

Not at lead generation yet 80% women users, 20% men 50% of users have children Heavy use in the Midwest Tops pins are crafts, gifts, hobbies,

interior design 80% of pins are repins Great for beautiful homes & even video

LBS is on the way Learn to use the Ipad for business Use cloud based services They are computers Immediate access is now marketing Replacing the desktop or large storage

laptop as main device Gen Y doesn’t email, they text They are the mobile generation and

the average age of our client

Evernote DropBox GoodReader OnLive Desktop LogMeIn Social Media Print N Share Realtor.com, Zillow Trulia,

Wikihood GoToMeeting Zite Dragon Real Estate Calc Keynote, Pages Travel & Weather CRM Fusion

2 Iphones 2 Ipads 2 MacBook Pros Time Capsule Cloud Systems Apple TV Support

Evernote Dropbox Logmein.com Calcmoolator Google Maps Chrome Social sites HomeSnap CamScanner Ustream Kurio

Instagram Dragon Dictation Pinterest and

Instagram QRReader PaperKarma EasyMeasure Panorama App Flashlight App CardMunch or Bump MagicPlan

If you don’t have something good to say The internet is forever Do not over post on Facebook Politics and religion? Personal and professional intersect Content with out context doesn’t work Do not hard sell Don’t focus on the wrong metrics like

Facebook total users

Learn Google Adword keyword tool Make sure you have Gmail for it Target your media according to your

abilities Be authentic Being an amateur is okay, you will not

get a Pulitzer or Nobel Prize Do it until you learn it Use free resources like webinars and

Google search and youtube how to Please have fun

Create a hyper local blog Create events Create maps of amenities Create a Facebook page Send directed mail with MailChimp Your phone is instant video and pictures Create a Pinterest site, join Yelp, use

Foursquare Get on Linkedin, flesh out your Bio, join

groups, create groups

Youtube.com Jameswedmore.com Powerofpinning.com Copyblogger.com Use Zite on the Ipad Hubspot.com Mashable.com Socialmediaexaminer.com Thenextweb.com Smallbiztrends.com

Blue Ocean Strategy Kim & Mauborgne

Tribes Seth Godin Linchpin Seth Godin The Little Big Things: 163 Ways to

Pursue Excellence Tom Peters Thoughts Without a Thinker

Mark Epstein Predictably Irrational Dan Ariely The World Is Flat Thomas

Friedman The Seven Spiritual Laws of

Success Deepak Chopra Switch: How to Change Things

When Change is Hard Chip & Dan Heath

Funny Money Mark Singer Sermon on the Mount Emmet Fox The End of Business as Usual Brian

Solis A Whole New Mind Daniel Pink Steve Jobs Walter Isaacson

Emotional Intelligence Daniel Goleman

Swanepoel Trends Report Stefan Swanepoel

The Energy Bus Joe Gordon The Five Dysfunctions of a Team

Patrick Lencioni The Botany of Desire Michael

Pollan The Tipping Point Malcolm

Gladwell The 7 Habits of Highly Effective

People Stephen R. Covey The Millionaire Next Door Stanley

& Danko Mastering The Rockefeller Habits

Verne Harnish Influence, The Psychology of

Persuasion Robert B. Cialdini Give your speech, Change the

world Nick Morgan Crisis Economics Nouriel Roubini &

Stephen Mihm

Go to http://www.slideshare.com/joepryor