Social Media Presentation at VAS
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ICT for Successful Organisations Social Media Voluntary Action Sheffield Paul Webster NAVCA ICT Champions Support & Development 28th October 2009
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Transcript of Social Media Presentation at VAS
ICT for Successful OrganisationsSocial MediaVoluntary Action Sheffield
Paul WebsterNAVCAICT Champions Support & Development28th October 2009
• A champion for ICT in your region
• To see local infrastructure support organisations
• Operate more efficiently in its day to day work
• Be more effective in its reach and influence
• Voice, representation, advocacy
• Signposting sources of help
• Strategic support
Regional ICT Champions
FACTS
• We spent 119 billion minutes on the internet in Feb 09. [Global Online Media Landscape”, Nielsen, April 2009]
• UK online shoppers spent £4.6 billion during Christmas 2008. [IMRG Cap Gemini e-Retail Sales Index]
Three BARRIERS to USE (from Freshminds – April 2009)
• No affordable ACCESS to the internet (Pipes)
• No INTEREST in the content on the internet (People)
• No KNOWLEDGE of how to get on-line (PCs)
The Internet
BUT
• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet [ONS 08]
• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
So, our understanding and use of social media is important to help organisations outreach to groups and communities
• Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09]
• An increase in confidence of 25% to find work [Freshminds, April 2009]
The Internet
“Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content”
www.universalmccann.com
structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.”Charles Leadbetter, March 2009
Some descriptions ...
“In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or
Found that groups and organisations use internet for:
• 66% - fundraising and other research
• 61% - purchasing goods and services
• 51% - online membership or subscriptions
• 45% - remote access
• 40% - e-learning
• 37% - social networking
• 21% - blogging
• 20% - VoIP / Skype – internet telephone calls
[nfpSynergy – Virtual Promise 2008 (groups with <£1m turnover)]
Survey : Sector use of Internet
• 94% of orgs had HEARD of New Media or Social Media
• Of these, 60% had contributed to New Media of some form
• 70% had used Forums
• 60% had used Blogs
• 60% had used Media Storage
• 60% had used Google Apps
• 40% had used Wiki’s
• 20% had used Twitter
• 10% had used Social Bookmarking
[ICT Champion survey of third sector organisations in East of England – March 2009]
Survey : Sector use of Social Media
When asked what organisations had on their website:
• 20% - online picture and media storage
• 15% - RSS feeds
• 10% - Podcasts
But when asked about external social media sites used:
• 17% - Facebook for their cause
• 9% - Youtube
• 7% - Flickr
[nfpSynergy – Virtual Promise 2008 (groups with <£1m turnover)]
Survey : Sector use of Internet
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Photo: flickr.com/photos/briansolis/
Old media - Web 1.0 . . .
. . static websites with no interaction, text heavy content.Information was just fed TO viewers
(More – if you dare!)MSY – poor design and layout MAIUK – Flashing warning!
New media - Web 2.0 . .
. . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
• How old is ‘Old Media’ or how new actually is ‘New Media’? E.g. not everyone classifies the same, for some e-mail maybe ‘new’ or use of podcasts maybe ‘old’.
• New Media solutions provide additional ways of delivering/promoting your message.
• Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place.
• Conversations and collaborations, inviting feedback
• Think of all these just as additional tools in your tool kit.
The main Social Media Groups
•What is it
•Why should you care
•How it’s being used - for our organisations
•How to get there
•Impacts and Risks
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1. Audio - Podcasting
• A news feed with a media sound file attached that can be picked up by a feed reader.
• Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move.
• Turns flat written statement into a vibrant personal story
• Captures background sounds / effects / laughter of the project
• ‘Audacity’ – free software for recording and converting to MP3 to load to the web http://audacity.sourceforge.net/
• Commoncraft Video explaining Podcasting
NAVCA use of Audio Podcasts
Visit
Audio – Sector Podcast Sector Directory
Visit
2. On-line web logs or journals
• Used by 65% of active UK internet users, who have created 17.8m blogs
• A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’
• Keep staff up to date about what individuals are doing
• To provide a periodic record of what you have been doing to feedback to funders
• To provide case studies of events and parts of your work
• Generates evolving conversations as others contribute to the topics you raise
• Commoncraft Video explaining Blogs
3. Video Sharing
• Used by 84% of active UK Internet Users
• Upload and share videos that you can take on any digital camera or mobile phone.
• Once uploaded these can be included on your own website
• Videos tagged for easy searching by visitors
• Allows comments and conversations to build about the video content or message
• Offers many ways to to promote your organisation and its campaigns ... and all for free.
4. Micro-journals
• Built on SMS mobile phone technology – most accessible form of mobile media.
• Allows users to send and read other users' updates - text-based posts of up to 140 characters in length. Can be sent by phone, webpage or application.
• Updates displayed on user's profile page and delivered to other users who have signed up to receive them.
• Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign.
• Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email.
• A great way to reach a wide, yet targeted audience and widen your network.
• Commoncraft Video explaining Twitter
Events AS they happen not AFTER they have happened
• NAVCA News @navcanews Sophie & News RSS
• Sports @navcasport Carrie & Sport RSS
• ILP @navcailp Sophie & ILP RSS
• Every Child Matters @navcaecm Angela & Sophie
• ICT Champions @ictchampions Paul & Champs RSS
• LCPU @lcpu John & LCPU RSS
• Learning & Development @navcalandd Carolyn & L&D RSS
• NAVCAboodle @navcaboodle Sophie
NAVCA Twitter accounts
6. Listening to the web - Incoming
• What are other websites saying about your organisation?
• What are organisations you support saying?
• What are the relevant stakeholder reports and funding opportunities that are being published
• RSS enabled feeds automatically can be picked up to be read at your leisure in a feed reader (such as Bloglines or Google Reader) without you having to re-visit each website
• Content aggregated into a single easily readable interface
• RSS feeds can be converted for email delivery
• RSS feeds from others can be embedded in your website
Listening to the web – RSS readers
Listening to the web – Tumblr mix
VisitLIO FeedsTumbler
VisitWatfordgapTumblr
• Tell others what you are doing
• Easier for supporters (individual and peers) to keep up with your events and news
• RSS enabled feeds automatically can be picked up to be read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site
• RSS feeds can be converted for email delivery
• Your RSS feed can be embedded into other organisations websites
• Commoncraft Video explaining RSS
Talking to the web – News Output
7. Image Sharing
• Used by 49% of active UK internet users
• Many contributors to these sites allow you to use their photos free of charge, they usually only ask to be credited.
• Can be difficult to source good quality photos for websites and publicity, especially without significant cost
• Build on-line journal of images relating to your project with tags to enable easy searching and commenting by others
• More striking than a report or case study on paper when presented to funders, trustees and stakeholders
• Access to photos anywhere so freeing up server space
• Commoncraft Video explaining Image Sharing
Image Sharing - Flickr
Visit
8. Social Networking
• Used by 60% of active UK internet users
• Community websites that link people who share interests and activities or who are interested in exploring the interests and activities of others.
• They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more.
• Commoncraft Video explaining Social Networking
Social Networking - Facebook
Causes
Dog’sTrust
BustsForJustice
VAR
Social Networking - Ning
Niche networks that you can create yourself.
Youth WorkOnline
navcaboodle
Social Bookmarking
• Organize your collection of personal web-links
• Share useful web-links within your team or your peers
• Publish organized lists of resources for outside partners and clients
• Keep up with the latest news, online resources and information in your sector
• Discover websites, online resources, organisations and individuals in your area of interest
• Bookmarks are shared using common tags
• Commoncraft Video explaining Social Bookmarking[Thanks to Tim Davies - http://www.practicalparticipation.co.uk/]
Social Bookmarking
Other tools used ...
• To Increase Productivity
– Google Docs enables geographically spread group to share a document
– Doodle effortless meeting planning without email round robin
– Bit.ly shortens URLs and provides tracking stats too
• To Increase Communications
– ooVoo free video conferencing for small teams
– Ipadio audio blogging using a phone, transcribed and posted
• To Increase Voice
– Louder online campaigning platform
Collaborative working
• Software that allows a disperse groups of people to work collaboratively towards shared aims.
• Create, edit, and link pages together in a variety of document formats
• Create collaborative websites - perhaps the most popular example is Wikipedia
• Share in discussions and meetings on-line
• Plan when to hold meetings collaboratively
• Commoncraft Video explaining Wikis
• Commoncraft Video explaining Google Docs
Collaborative working - GoogleDocs
Visit
Finding your Way!Photo: flickr.com/photos/worldwidewandering
• Increases speed of communication – no faster way to (Action) spread your message than through social networking.
• Widens message to people/groups that would normally (Awareness) be missed using more traditional methods – ‘viral’
campaigns hugely powerful creating awareness extremely efficiently
• Deepens to build new and different networks – (Fundraising) communities of interest to bounce ideas off and
share experiences, increase commitment and fundraising for campaigning activity
• Generate on-line conversations and awareness about the (Change) organisation or campaign, a consensus of
opinion or shared learning about ideas
• Joins together communities who are interested in the (Action) similar things, have the same likes or are
striving for the same objectives.
• Commoncraft Video explaining Social Media
Finding your way
• Objectives – what do you want to achieve
• Audience – WHO are they? - WHERE are they?
• Strategy - pick a plan with a path that fits
• Implement - match right social networking tool
• Sustain – engage, converse, measure, adjust
Have the safety net in place
• Have a policy in place covering staff use (e.g IBM Policy)
– Is it any different to office chat or reading the newspaper?
• Have usage guidelines and fact sheets (e.g. Twitter Guide)
• Don’t be afraid to admit it didn’t work
• Take ALL staff on the journey!
• Access to a GLOBAL audience enabling many voices
• F R E E!!! (in most cases)
• Your ideas and messages can be shared & spread very quickly
• Can take on a creative life of its own
• Very high profile – the latest ‘buzz’
• Portrays the human voice of your organization
• You want share ideas in progress and let others join in and help
• It may be messy – so be prepared to deal with this
• You are already clear in your aims, but open to contributions
• Tracking sites can be time consuming – so have a clear plan
• Needs fast internet connection (ADSL / Fibre) – rural issues
• Can be intimidating if not used to using the internet / technology
• Fickle – constantly changing ‘current fashionable product’
• Impossible to control – groups may take your message and spin it, so it is important to listen to the social networks
• Be prepared for your organisation to change how it works
• Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity
• Invest time in staff learning new skills and the time to make it an organizational habit
Which is right for your organisation?
Blog - informal project progress?
Forum - for supporters to discuss?
Social Network - build cause awareness?
Twitter - short project updates?
Video / Photo sharing - our annual report?
RSS - what are others saying?
A combination of all of these and more!
Select those that are right for the organisation
Visit Colalife
A combination – Website with a clear aim
Social media - reflections
• What ideas do you have for your use from this session?
• How could your organisation make more of social media?
• How could groups you support campaign more effectively by using social media?
• What gaps are there in supporting them?
• Has your organisation a social media policy or Twitter guidelines?
• Any Questions?
Useful Links & Contacts
• NAVCA www.navca.org.uk
Local Infrastructure Organisations providing general support services may also provide ICT services
• ICT Champions www.ictchampions.org.uk
for ICT answers in a box
• NAVCA net:gain www.net-gain.org.uk
technology planning for managers
• Capacitybuilders www.improvingsupport.org.uk/ict
• Knowledgebase www.ictknowledgebase.org.uk
• AbilityNet www.abilitynet.org.uk
• IT4Communities www.it4communities.org.uk
• CTX www.ctxchange.org.uk
• NCVO ICT www.icthub.org.uk
• Open Source www.osalt.com
• Commoncraft http://www.commoncraft.com/
Useful Links & Contacts
Thanks
For More Details About This Workshop
Visit:Regional ICT Champions websitewww.ictchampions.org.uk
Or Contact [email protected]
