Digital Marketing Plan

This presentation was created for Record Label / Store Front Tender Loving Empire, to serve as an introduction to Social Media planning. It has an

accompanying best practices document.

Why use social media?

97%of all consumers search

for local businesses online

74% of consumers rely on

social media to influence their purchasing decisions

* Sources: Constat

...Become one of them

How do we use it?

Store Persona

Locals

Like quality workmanship including handmade, stylish items to adorn themselves,their friends & their homes with. <3 Local art.

Target audience: Female. Age 25-35

Tourists

Like to purchase souvenirs made in Oregon and marvel at the local art.

Music and PDX aficionados. Often musicians.

They like knowing things aboutlocal, interesting and well composed music.

<3 local talent.

Label Persona

Common theme

People that love local talent. Which is a great position to be in because, let’s face it, that’s most of Portland.

voice

That’s the

Which platforms to focus on?For now FacebookTwitter Instagram

Medium term Store

Blog

Google Places

Yelp

Pinterest

Etsy forums

Medium term Label

Spotify

Linkedin

Youtube

Spotify

Google +

Build an audience

by focusing on the

people.

Get your people interested

by talking about what they’re interested in.

Keep them interested by

planning shout-outs... on the regs.