Social media presentation
-
Upload
lara-cattlin -
Category
Design
-
view
56 -
download
0
Transcript of Social media presentation
Digital Marketing Plan
This presentation was created for Record Label / Store Front Tender Loving Empire, to serve as an introduction to Social Media planning. It has an
accompanying best practices document.
Why use social media?
97%of all consumers search
for local businesses online
74% of consumers rely on
social media to influence their purchasing decisions
* Sources: Constat
Store Persona
Locals
Like quality workmanship including handmade, stylish items to adorn themselves,their friends & their homes with. <3 Local art.
Target audience: Female. Age 25-35
Tourists
Like to purchase souvenirs made in Oregon and marvel at the local art.
Music and PDX aficionados. Often musicians.
They like knowing things aboutlocal, interesting and well composed music.
<3 local talent.
Label Persona
Common theme
People that love local talent. Which is a great position to be in because, let’s face it, that’s most of Portland.
Which platforms to focus on?For now FacebookTwitter Instagram
Medium term Store
Blog
Google Places
Yelp
Etsy forums
Medium term Label
Spotify
Youtube
Spotify
Google +