Social Media Presentation
description
Transcript of Social Media Presentation
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Gerry Whitty: Projects DirectorCygnus Custom Marketing Group
Paula Williams: V-P Marketing Aviation Business Consultants International Inc.
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Today’s Takeaway: Getting StartedToday’s Takeaway: Getting Started• Are you ready?• The basics• Who can help me?• Putting it all together
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Getting Started: Are you ready?Getting Started: Are you ready?• Where are you at right now?• What are your “Guiding Principles?”• Creating a meaningful Mission
Statement
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Getting Started: Are you ready?Getting Started: Are you ready?
• What does success look like to you?• Barriers to your success• Does your business plan hold the
answer?
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Getting Started: The basicsGetting Started: The basics
• What you know, what you don’t know, and knowing the difference
• Research – formal and informal• Using what you learn
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Getting Started:The basicsGetting Started:The basics• Market intelligence• Leading with your best foot forward• Image building – defining your brand
and your reputation
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Getting Started:The basicsGetting Started:The basics
• Setting objectives and goals• Metrics to gauge success• Course corrections – refine and retool
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Getting Started: Who can help me?Getting Started: Who can help me?
• Help is just around the corner – literally• Key vendors, business partners• Industry resources, colleagues
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Getting Started: Who can help me?Getting Started: Who can help me?
• Paid resources• Free or low-cost resources• Staying true to your business plan
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Getting Started: Putting it all togetherGetting Started: Putting it all together
• Share your vision – strength comes from within
• Seek and pluck the low-hanging fruit• Casting your net – what IS my prize
catch?
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Getting Started: Putting it all togetherGetting Started: Putting it all together
• Delivering your key messages• Focus – strategies vs. tactics• Choosing the right vehicle to drive your
key messages
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Getting Started: SummaryGetting Started: Summary
• Honesty is the only policy that matters• Keep it real – especially with setting
goals/objectives• Measure, refine, retool• Flexibility: times change, so can you!
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Thank you for your time and attentionThank you for your time and attention
• Please welcome Paula Williams, co-owner and consultant, Aviation Business Consultants International, Inc.
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What Can Social Media Do For You?
Paula Williams, PMP
Aviation Business ConsultantsOnline Marketing for the Aviation Industry
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Enter to Win
$2500 Value
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Our Intrepid Volunteer
Brad McAllister
Editor, Airport Business Magazine
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What Social Media Is:
• A Communication Tool
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What Social Media Is Not:
• Magic!
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Brad’s Objectives
Promoting a product or service (Airport Business Magazine)
Building a professional network
Obtaining ideas for future articles
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Marketing Plan
Search Engines
Print Media (Magazines, Newspapers
Word of Mouth
Radio/TVAdvertising
Direct Mail Telephone Directories
Social Media
Website – Lead
Capture
Social Media
Phone Call
Direct Mail
Sale
Customer ServiceWeb Site
Phone Email
In Person
UpSell/Renewal
Cycle
Blog – New Articles
Most Cost Effective – Least Cost Effective
Pre-Sales Cycle
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Search Engines
Print Media (Magazines, Newspapers
Word of Mouth
Radio/TVAdvertising
Direct Mail Telephone Directories
Social Media
Most Cost Effective – Least Cost Effective
How Do People Find You?
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How Do People Find You?
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Search Engines
What words will people use when they’re searching for the product or service you sell?
Pretend you’re “in the market” for the product or service you provide and have never heard of your company.
What words would you use?
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Look For Your Business On Google
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Look For Your Business On Google
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How Do People Find You?
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2 Keys to Social Media
1. Great Content
2. Great Relationships
Everything else is just tools & technical stuff.
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Create a Blog
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Your Blog = The Hub Of Your Brand On the Web
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Grab Your Own URL!
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LinkedIn Profile
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Company Profile
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LinkedIn Groups
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Facebook Personal Profile
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Facebook Fan Page
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Social Media ToolsBlog
◦Your Social Media Hub
LinkedIn◦Powerful & Professional
Facebook◦Media Rich
Twitter◦Short & Efficient
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Wrap Up
The Web is just a mode of communication
Social Media is just a set of tools
Keys to Social Media ◦Great Content◦Great Relationships
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Marketing Plan
Search Engines
Print Media (Magazines, Newspapers
Word of Mouth
Radio/TVAdvertising
Direct Mail Telephone Directories
Social Media
Website – Lead
Capture
Social Media
Phone Call
Direct Mail
Sale
Customer ServiceWeb Site
Phone Email
In Person
UpSell/Renewal
Cycle
Blog – New Articles
Most Cost Effective – Least Cost Effective
Pre-Sales Cycle
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Brad’s Objectives
Promoting a product or service (Airport Business Magazine)
Building a professional network
Obtaining ideas for future articles
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Action Items1. Look for your company, product or service on
2. Resolve to make your company, product or service easier to find!
3. Use the tools that work best for you.
4. Register your name, company name, and product names on every platform you can.
5. Consider a Social Media policy.
6. Email [email protected] for a site audit.
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Our Winner Is . . .
$2500 Value
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Questions?
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Thank You!
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