Social Media Presentation
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![Page 1: Social Media Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052823/5551a7bfb4c9053c488b4fbc/html5/thumbnails/1.jpg)
Everything You Always Wanted to Know About Social Media
(but were afraid to ask)
Brian Wallace, President, NowSourcing, Inc.
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Overview• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
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What is Social Media Marketing?“Social Media Marketing (SMM) combines
the goals of internet marketing with social media sites…[through]…viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service...”
http://en.wikipedia.org/wiki/Social_media_marketing
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Social Media Marketing Cycle
Initial Buzz/Conversation Authority Links Google Rankings
Continue the conversation
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Ok, but What Actually is it?• Aggregation• Blogging• Bookmarking• Microblogging• Social News• Social Networking
ConversationConversionGoogle Ranking Links
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• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
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It’s a Jungle Out There…
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Blogs Really Matter
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Blogs are Growing
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…and People Read Blogs
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Twitter• Followers• Data Mining• Customer Service• Breaking News• Good old chat
• High user adoption, even when service is down
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RSS• Grab Headlines• Feed Readers• Share• 2nd Inbox?
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• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
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Dispelling MythsMyth #1: Social Media = adding site widgets.
Reality: You need to rework your site.
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Dispelling MythsMyth #2: Isn’t social media just for “kids” ?
Reality: Nope, social media is for all.
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Dispelling MythsMyth #3: I’m a small business, does social
media really apply to me?
Reality: It was made for you.
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• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
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Planning Your Social Media Strategy • Set your goals• Establish team responsibilities• Find the “influencers”• Listen to the good, the bad, and the ugly• Join the conversation• Listen some more• Measure against goals
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Everything You Know is Wrong• Front page for hated stories?
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Everything You Know is Wrong• Success or failure?
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• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success?• Reputation Management• Q&A
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How to Measure Success• New industry, lots of debate• Traditional ROI need not apply• Conversations• Links• Authority• Google Links• CPM models• Response Time• Sales• PR
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• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How do you measure success? • Reputation Management• Q&A
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Reputation Management• Proactive = raw, unvarnished opinion• Reactive = PR nightmare
Danger! Danger!
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Do it Yourself / Not Doing it Hurts
“Dell Support”• 450+ searches/day
• 24k+ in January 2007
Oh my!
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• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How do you measure success? • Reputation Management• Q&A
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Questions?
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Creditshttp://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/http://informationarchitects.jp/web-trend-map-2008-beta/http://www.sifry.com/alerts/Slide0005.gifhttp://www.sifry.com/alerts/Slide0006.gifhttp://www.emarketer.com/images/chart_gifs/094001-095000/094505.gifhttp://www.gapingvoid.com/history76156222.jpghttp://www.fredfrap.com/intro%20page%208.29.02.htmhttp://mashable.com/2007/06/23/facebook-in-40-years/ http://flickr.com/photos/38521378@N00/792997159/http://www.hatedorloved.com/index.php?view=unpopularhttp://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htmhttp://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/http://flickr.com/photos/intrigueimages/315265442/http://flickr.com/photos/jhhwild/1781000505/