Social Media Presentation
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Social Media What is it? Is it a fad? Is it for me? How can I get started?
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General presentation on social media demonstrating some of stats in terms of take-up, simple \'how to\' pointers and key resources. All sources have been referenced on each slide where relevant.
Transcript of Social Media Presentation
Social MediaWhat is it?Is it a fad?
Is it for me?How can I get started?
What is social media
• Internet based marketing tools used for sharing and discussing information among people
• Activities that integrate technology, social interaction and the construction of words, pictures, videos and audio
• Information depends on the varied perspectives and ‘building’ of shared meaning among communities
Social media in plain English
SOCIAL MEDIA
REVOLUTION
Social Media = Networking
Think of social media as a typical networking happy hour event….
• Everyone is looking at network and meet others• Everyone has something to sell but you can’t be pushy• Listen to what others have to say• Ask them about themselves and their business• Inform them about what you do and what you offer• Tell others about them
Blogging – what is it?
A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently
Why Blog?
• Become the expert• Customer relationships – more personal and
interactive• Media relations – send the right messages• Recruitment – establish yourself as a thought
leader – attractive to employees• Test ideas or products – let the market tell you if
it will work• Rank high in search engines
Do’s & Don’ts of Blogging
Do
• Follow other blogs• Post comments on other
blogs• Include an RSS feed• Include photos & video• Update once a week
minimum – ideally 2-3 times/week
• Promote other blogs
Don’t
• Write long posts• Block comments• Push your blog/company
on other blogs• Plagiarize• Ignore comments on your
blog
Source: Red Shoes PR
Blogging
• Use a platform such as Wordpress, Blogger, or Typepad
• Post regularly• Submit your blog to blog search engines like
Technocrati, Bloggapedia, Blogging Fusion• Search engines love Blogs!• Set up automatic posting to your Facebook &
Twitter sites using Twitterfeed
Setting up a Blog
• Great video on setting up a WordPress blog – 51 mins
• Step by Step guide to writing your first blog post – 5 mins
• SEO for your WordPress Blog –part 1 of 6
• How to download and activate a new WordPress theme
Facebook Pages represent an inexpensive way to:• Create brand awareness• Generate leads• Introduce a product/campaign• Improve reputation• Promote an event• Keep an ongoing dialogue with customers
Source: Social Intent
Facebook stats
• More than 300 million active users, 50% of which log on in any given day
• Fastest growing demographic is 35 years +• More than 6 billion mins are spent on FB each day
(worldwide)• More than 2 billion photos uploaded each month• More than 3 million events created each month• More than 10 million users become fans of Pages each
daySource: Facebook
Facebook Pages
How do you drive traffic to your page?• Provide users with interactive options that generate News Feed
stories• Contests, polls, discussions• Allow visitors to upload pictures and video• Create events that users rsvp to within your page
• Post messages in related groups about the existence of your page• Email the page URL to your friends, colleagues, employees,
customers• Buy Facebook ads• Provide links from your website and eNewsletter• Tips for getting your page found in Facebook Search
Source: Social Intent
Facebook Tips
• Tips to remember when developing your page• Think carefully about your page’s name and category as you can’t
change it
• Don’t let new visitors land on ‘the wall’ – create a page that really sells you/your business/your product (change this under ‘wall settings’)
• Don’t just use your logo for the profile image – create something inspiring
• Post fresh content regularly
• Respond to EVERY comment made
• Add as much company detail as you can into the ‘info’ section
• Use the events application to promote upcoming events/launches
• Upload photos and encourage fans to upload theirs as well
• View some of your fan’s profiles and comment on their posts
• Check out the Noosa page
• Why use it?• Customer Service• Reputation management• Event promotion/extension• Product/service promo• Networking• Partner promotions• Internal communications
Study of 2000 tweets
Source: pearanalytics Twitter Study – August 2009
Twitter stats
• 26th ranked website by Australian internet users – captures more traffic than news.com.au, realestate.com.au, The Age, AFL.com.au
• 479% increase in the number of websites sending traffic to Twitter in past 6 months
• 460% increase in the number of Australian visitors to Twitter
• 17,000 Australian websites linked from Twitter in six months.15% (approx) of traffic from Twitter is just to Twitpic and Facebook
• 80% of tweets done on mobile phones
• 55% are female
• 43% are between 18 and 34
• 1% of the addicts contribute 35% of the visits
• 72% are passers‐by, while only 27% are regular users
• What do I say? (depends on strategy)• @replies• Engage in conversations• Questions• RT – retweet• Bookmarks• Blog posts• Partner promotions• Twitter search• Share the love – don’t be so focussed on your own business• Give to get, don’t be rude or boring
• THINK BEFORE YOU TWEET!
Twitter Tips
• Set up your profile (under settings in the menu at the top)• Follow people with similar interests – search on Twellow• Get into the conversation• Don’t spam• Update daily but not more than every 15 mins• Find the latest buzz and contribute • Help other people out – retweet their messages• Create relationships – don’t be afraid to interact with your followers• Integrate twitter with your blog and Facebook• Create relationships outside of Twitter – ask for their email, call
them through Skype or arrange to meet• Stay away from scam and tweets that promise you thousands of
followers
Step 1: Monitor
• Set up an RSS feed• Real Simple Syndication• Google Reader – log in and start subscribing
Source: Red Shoes PR
Step 1: Monitor Cont…
• Sites to monitor when beginning to formulate a strategy• Twitter• Facebook• LinkedIn• FriendFeed• Del.icio.us• Digg• Flickr• Blogs (Technocrati)• Many more….
Source: Red Shoes PR
Step 2: Participate
• Determine Strategy• Video, Photo & File Sharing• Blogs• Micro blogs (eg. Twitter)• Social networking• Social bookmarking
• Begin setting up accounts on selected social media sites
• Check availability of your username: www.usernamecheck.com
Source: Red Shoes PR
Step 3: Publish
• Share content through social media• Start your blog• Set up a Twitter account• Create a Facebook business page• Set up a Flickr and/or YouTube account• Tag important sites on digg and del.icio.us• Post regular, relevant content
Source: Red Shoes PR
Where to now?
• Evaluate your business – do I have the time? can I outsource? what will I gain? Remember it’s not free – time is money!
• Develop a social media strategy – if you don’t have a marketing strategy…do that first!
• Set up a profile on Linkedin to improve your corporate reputation and build business relationships – don’t be afraid to ask for help
• Subscribe to Mashable and make sure you read their ‘how to’ guides
And don’t forget to respond and engage
