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“Social Media POWER HOUR: All the Tips and Tricks You Need to Know” By Fred Campos, FunCitySocialMedia Chief of Marketing
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“Social Media POWER HOUR: All the Tips and
Tricks You Need to Know”
By
Fred Campos, FunCitySocialMedia
Chief of Marketing
Copy of Today’s PowerPoint Presentation
Can Be Download at:
http://FunCitySocialMedia.com/
Click “Classes”
Password is: Brand-Aid
“Social Media Revolution 3” Video
By Eric Qualman
Based on #1 Best Selling Book
Socialnomics
www.youtube.com/watch?v=x0EnhXn5boM
What is Social Media? ”’Social Media is the ability to
market, promote, draw attention to or educate potential consumers through repeatable and ‘opt in’ contacts. This process is usually free and accomplished through:
Blogs, Twitter, Facebook, YouTube, Pinterest, Flickr, FourSquare, LinkedIn or other online connections.”
- Fred Campos, Chief of Marketing, FCSM
Why Social Media is Not Just for Kids?
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Pingdom.com Feb 2010 Survey of 19 Social Media Sites
“A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere. Only 3% are aged 65 or older.”
The Three Legged Stool, Branding Your
Social Media to Match
The 10 Most Effective Ways to Use Social Media
10 Most Effective Ways to Use Social Media
1. To Promote a Brand, Blog, Website, Product or Service.
2. Lead Generation through Targeted Demographic, Audience or Customer.
3. It Improves your SEO (Search Engine Optimization), the Three Legged Stool.
4. It is Stickier than a Website. 5. It Provides Multiple Ways for Clients to
Interact.
6. Good Customer Feedback Loop.
7. It Boost the Number of People You Can Reach.
8. Allows Two-Way Communication and/or Client Feedback.
9. Conversations are Already Happening With or Without You.
10.It’s Cheap Marketing.
10 Most Effective Ways to Use Social Media
7 Habits of Interesting & Engaging People 1. They Stay on Topic Most of the Time.
2. They are Funny or Controversial.
3. They are Real and not Robotic.
4. They are Descriptive & Different.
5. They Talk to People.
6. They Promote Interesting Stuff.
7. They Don’t Over Sell. Practice 90/10 Rule.
My Suggested Three Legged Stool for
Parks & Recs: Twitter
Facebook YouTube
Why Parks & Recs
Need Twitter?
A Few Twitter Thoughts & Stories
“190 million unique visitors come to Twitter every month.” – March 2011
1. GM Twitter Story
2. The Thanksgiving Cooking Story
–Everybody is Selling Something.
–What is in a Twitter Name?
–Where & How does “Tweeting” Take Place?
–The Two True Purposes of Twitter.
–Follow People that Matter to Your Business, Follow Your Customers.
–Be Real.
–Tweet at Least Daily.
–Tweet 3-4 Times a Day.
–Stay on Topic 90% of the Time.
–Keep an Eye on Your Direct Message.
–Reply Back on People that Follow You.
–Data mine appropriate followers.
Case Studies: Dad Hair Book Review
• 10 Book Experiment
• Twitter & Blog
• The Right Audience Increased Book Sales
• We Sold Out in Less than a Day
Why do Parks & Recs
Need Facebook?
A Few Facebook Thoughts
“850 million users are not to be ignored.” August 2011
If Facebook were a country it would be the 3rd largest in the world.
The Rotan FB Story.
Facebook & YouTube vs Websites?
What’s the Difference Between a Personal
and Business Fan Page?
Personal vs. Business Fan Page
• Personal is designed to connect with every person you’ve every went to school with.
• Personal account is limited to 5000 friends.
• Personal account doesn’t support custom tabs.
7 Facebook Secrets
1. Update Your Facebook Wall Daily
2. Wall Post 7a-9a, 5:30p-7:30p
3. “Like” Cross Business from Fan Page
4. Reveal Page Increases “Likes”
5. Add “Like” buttons to Websites
6. Don’t “Like” Your Competition
7. Facebook Ads Rock, $50 Free Jan 2012
A Few YouTube Thoughts
“In 2012 there will be more video content online than text.” July 2010
YouTube is the 2nd/3rd most searched site, behind Google.
In an A.D.D. world, video is king.
An Example of a YouTube Channel
An Example of a YouTube Channel
Tie It All Together
Top 5 Pieces of a Good Video
1. Short (30 secs – 2 mins)
2. One Interesting Message
3. Call to Action
4. Nicely Done, Title & Music
5. Match Title, Desc, Tag & Location
We Build & Automate Social Media
We Provide 4 Social Media Services
1. Social Media Websites
Virtual Billboards
Blogs
2. Social Media Small Business Silver
Twitter, Facebook, YouTube Campaigns
3. YouTube Commercials
4. Social Media Speaking & Training
You Focus on Running Your Business, We Focus on Bringing You Clients!
FunCitySocialMedia
Fred Campos, Speaker/Trainer
400 S. Industrial Blvd #224
Euless, TX 76040
www.FunCitySocialMedia.com
www.FunCityStuff.com <=Blog
www.facebook.com/FunCitySocialMedia
@FunCityChief, @FredCamposJr, @Fred24Live
817-858-0936
