Social media policies and procedures
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Transcript of Social media policies and procedures
Social Media in the Workplace:Policies and Procedures6/8/12
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Common sense
You can avoid this situations by crafting a policy
Right?
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Why should we care about social media?
• Social media enables us to engage in dialogue, provide and exchange information, and build understandin
• We believe that social media, when used properly, can be an effective business tool
• Our clients leverage and experiment with social media to build relationships and better connect with consumers and key influencers
• But there are responsibilities to consider and practices we all must follow
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Why does this matter?
• Policies & Compliance
– Can you control what is uncontrollable?
– Sample of over 100 companies - http://socialmediagovernance.com/policies.php
– Another good one - http://www.justice.vic.gov.au/socialmedia
• Disclosure
– http://www.socialmedia.org/disclosure/
– 10 Magic words: “I’m a [company] employee and this is my personal opinion”
• Response planning & Crisis management
– Plan your work and work your plan
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Workplace Use: Benefits
• Real-time communication
• Knowledge repository
• Expands access to and reach of experts
• Demonstrates progressive, collaborative culture
• Enhances recruitment of young “tech-savvy” talent
• Provides additional path for customer relationships
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Workplace Use: Risks
• Social network privacy & security standards/practices
• “I hate my boss” confessionals
• Unauthorized exposure of personal or financial data
• Blurred boundaries between personal and work space
• Productivity drain
• Fraud (e.g. phishing)
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A policy is just the start
Creating a Social Media Policy is just the start, but should include at a minimum what is and is not permitted
– Disclaimer that employee comments do not represent company opinion
– No use of company or customer info, logo, trademarks without written permission
– No discussion of plans, policies, financials or non-public info
– Personal responsibility for social media posts. Violation of policy has consequences.
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Comprehensive strategy
• Existing policies/procedures
• New policies/procedures (Social Media Policy, HR)
• Guidelines and recommendations
• Training
• Oversight
• Incident Response
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Compliance tips
• Conduct a compliance risk assessment
• Establish policies and procedures
• Establish controls to help address the risk identified in the compliance risk assessment.
• Set up a monitoring process
• Report to management
• Vendor management
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• Keep in mind…– There’s really no such thing as
“delete” – Some subjects can invite a flame war– It’s a small world and we’re a global
company– Respect other people’s stuff– Your job comes first
• How to be the best … – Play nice– Be yourself– If you #!%#@# up?– Add value
• Don’t even think about it…– Financials– Personal info– Confidential info– Responding to flames or negative
posts
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Gap
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Crisis Management
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For follow up / next steps
Nathan Eide
Associate Director – Emerging Media
763.595.3873
@nathaneide