Nonprofit Training for Nonprofit Participants in Give Local America
Social Media Police: The Nonprofit Edition @bbcon
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Transcript of Social Media Police: The Nonprofit Edition @bbcon
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04/10/2023 #bbcon 1
Social Media Police: Nonprofit Edition#BBCONPOPO
ALLYSON KAPIN @RADCAMPAIGNAMY SAMPLE WARD @AMYRSWARDMELANIE MATHOS @MELMATHO
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04/10/2023 #bbcon 2
TWEET, TWEET!
#BBCON (Blackbaud is donating a $1 for every social action to The National Children’s Museum! *Up to $4000)
#BBCONPOPO(Follow conversation from this session – and because silly hashtags are fun!)
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04/10/2023 #bbcon 3
ALLYSON KAPIN @RADCAMPAIGNAuthor of Social Change Anytime, AnywhereFounder of Rad Campaign and Women Who TechBlogger-in-chief Frogloop
AMY SAMPLE WARD @AMYRSWARDAuthor of Social Change Anytime, AnywhereCEO of NTENAmy Sample Ward’s version of NPTECH
MELANIE MATHOS @MELMATHOAuthor of 101 Social Media Tactics for NonprofitsSr. Public Relations Manager, BlackbaudI like to read their blogs. (And npENGAGE!)
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04/10/2023 #bbcon 4
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04/10/2023 #bbcon 5
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04/10/2023 #bbcon 6
Disclaimer: We’re not trying to pick on anyone!
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04/10/2023 #bbcon 7
LOOK WHO’S TRENDING
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04/10/2023 #bbcon 8
Human Rights Campaign Stand for Marriage
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04/10/2023 #bbcon 9
Human Rights Campaign Stand for Marriage
Best Use of Social Media
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04/10/2023 #bbcon 10
Giving Days
Save the date: May 6, 2014
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04/10/2023 #bbcon 11
Save Big Bird
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04/10/2023 #bbcon 12
Best Use of Social Media
Save Big Bird
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04/10/2023 #bbcon 13
BEST USE OF SOCIAL MEDIAWRITE-IN
_______________________
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04/10/2023 #bbcon 14
HOT TICKET
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04/10/2023 #bbcon 15
NRA GOES SILENT
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04/10/2023 #bbcon 16
Worst Use of Social
Media
NRA GOES SILENT
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04/10/2023 #bbcon 17
TACTFUL VS. TACKY – 9/11
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04/10/2023 #bbcon 18
TACTFUL VS. TACKY – 9/11
Worst Use of Social
Media
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04/10/2023 #bbcon 19
ON THE JOB
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04/10/2023 #bbcon 20
WORST USE OF SOCIAL MEDIA WRITE-IN
_______________________
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04/10/2023 #bbcon 21
GOTTA HAVE IT! MAKE IT STOP!
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04/10/2023 #bbcon 22
GOTTA HAVE IT!
NEWSJACKING: SUPERBOWL POWER OUTAGE
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04/10/2023 #bbcon 23
GOTTA HAVE IT!
CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
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04/10/2023 #bbcon 24
GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
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04/10/2023 #bbcon 25
GOTTA HAVE IT!SHARE YOUR MISSION IN 15 SECONDS OR LESS
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04/10/2023 #bbcon 26
GOTTA HAVE IT!SHARE YOUR MISSION IN 15 SECONDS OR LESS
Best Use of Social Media
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04/10/2023 #bbcon 27
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
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04/10/2023 #bbcon 28
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
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04/10/2023 #bbcon 29
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
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04/10/2023 #bbcon 30
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
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04/10/2023 #bbcon 31
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
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04/10/2023 #bbcon 32
GOTTA HAVE IT!
JUST PIN IT
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04/10/2023 #bbcon 33
GOTTA HAVE IT!
CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
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04/10/2023 #bbcon 34
GOTTA HAVE IT!
MEMES ON A MISSION
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04/10/2023 #bbcon 35
GOTTA HAVE IT!
SELFIES
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04/10/2023 #bbcon 36
GOTTA HAVE IT!
SELFIES
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04/10/2023 #bbcon 37
GOTTA HAVE IT!
SELFIES FOR GOOD
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04/10/2023 #bbcon 38
GOTTA HAVE IT!
SELFIES FOR GOOD
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04/10/2023 #bbcon 39
MAKE IT STOP!
BROADCASTING
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04/10/2023 #bbcon 40
MAKE IT STOP!
STOP NOT LISTENING!
PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG
REACTED
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04/10/2023 #bbcon 41
MAKE IT STOP!
QR CODE ABUSE
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04/10/2023 #bbcon 42
MAKE IT STOP!
QR CODE ABUSE
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04/10/2023 #bbcon 43
MAKE IT STOP!
SHALLOW ENGAGEMENT
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04/10/2023 #bbcon 44
MAKE IT STOP!
LIKE EXTORTION
• Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA, Dog’s Trust or another animal charity of your choice.
• Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital, NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice.
• Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice.
SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
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04/10/2023 #bbcon 45
Best Use of Social Media
1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE
2. SAVE BIG BIRD
3. CHARITY: WATER INSTAGRAM VIDEO
4. WRITE-IN
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04/10/2023 #bbcon 46
1. NRA GOES SILENT
2. 9/11 ATT PRODUCT PLACEMENT
3. QR CODES ON HIGHWAY BILLBOARDS
4. WRITE-IN
Worst Use of Social Media
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04/10/2023 #bbcon 47
TEACHING MOMENTS
1. Listen, don’t broadcast2. Be prepared to take advantage of news
moments (or to adjust your messaging in light of news moments)
3. Respond quickly (to both positive and negative)
4. Create a movement5. Have fun!6. Measure, measure, measure7. Have a social media staff handbook8. Have a plan in place to manage an
online crisis so it doesn’t bubble up and implode
9. Tailor content specifically for each social media channel as each one has its own tone, terminology, etc.
10. Learn from failures
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04/10/2023 #bbcon 48
THANK YOU! LET’S TALK MORE TONIGHT!
WHAT?BBCON 2013 TWEETUP
WHEN?Tonight! From 8:30pm - 10:00pm
WHERE?Orchard Terrace (Outdoor Event)Gaylord National Resort and Convention Center