Social Media Planning and Strategy for Nonprofits
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Transcript of Social Media Planning and Strategy for Nonprofits
Social Media Planning Social Media Planning and Strategy for and Strategy for NonprofitsNonprofits
Presenter:Cindy LeonardBayer Center for Nonprofit Management at Robert Morris University
What’s on Tap?What’s on Tap?Exercise: Analog Social Networking (10
min.)Presentation: Social media planning and
strategy considerations (40 min.)General Q&A (10 min.)
BREAK!! (15 min.)
Play The Social Media Game (1 hour)Small groups / Help each other draft
social media strategies for your NPOs (45 min.)
Defining Social Defining Social MediaMedia
The “If you build it, they The “If you build it, they won’t come…” Issuewon’t come…” Issue
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The The WAVEWAVE Model Model
You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience.
From a presentation by Arjan Tupan of Capgemini Consulting for Convio
Beth Kanter’s Social MediaStrategy Model
Common ThemesCommon Themes
Who job is it, Who job is it, anyway?anyway?
Assessing Assessing Organizational Organizational ReadinessReadiness
SellinSelling g Social Social MediMedia a to to Your Your BossBoss
What about ROI? How do What about ROI? How do I know if my efforts are I know if my efforts are worth it?worth it?
MCG Jazzhttp://www.mcgjazz.org
(Facebook, Twitter)
Pittsburgh Social Venture Partnershttp://www.psvp.org
(blogging, Facebook, LinkedIn, Twitter, YouTube)
LOGOS Ministryhttp://www.thelogosministry.org/
(Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)
Pittsburgh Food Bankhttp://www.pittsburghfoodbank.org/
(Facebook, YouTube, Twitter )
Armstrong Community Foundationhttp://www.accfound.org/ (Blogging, Twitter, Flickr)
Let’s Play the Social Let’s Play the Social Media Game!Media Game!