Social Media Peer Learning - European Commission€¦ · Social Media Peer Learning Twitter,...
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Social Media Peer Learning Twitter, Facebook, Yammer Corinne Wenner – @cocodebrux & Tony Lockett - @TonyLBxl 24 June 2015
Transcript of Social Media Peer Learning - European Commission€¦ · Social Media Peer Learning Twitter,...
Social Media Peer Learning Twitter, Facebook, Yammer
Corinne Wenner – @cocodebrux & Tony Lockett - @TonyLBxl 24 June 2015
Social media are increasingly popular
0%
10%
20%
30%
40%
50%
2011 2013 2014
Percentage EU population using social media daily
2
Source: Eurobarometer 82 (Autumn 2014)
Growing the European Commission's Presence at Corporate Level
2010 2012 2015
205K
440K
380K
1.3 M
30K 6,9K
9K
38K
28K
1K
Joined in June 2010
Joined in June 2010
Commissioners get social
• 28 EU Commissioners on Twitter
• 20 EU Commissioners on Facebook
• 17 EU Commissioners blogging
•
Social media and Cohesion Policy
5
General interest
Students and young people
Organisations and campaigns
Journalists
Think-tanks
NGOs
Leaders
Tech-savvy
Political
General interest
Students and young people
Brings together audiences from all platforms
DG REGIO is present on
of our Commissioner
What does DG Regio do?
Promote DG’s activities / actions Raise awareness on DG's experience and expertise Engage with Managing Authorities, regional contacts, EDICs, etc Tweet / post information about all our topics Relay information / campaigns from other DGs / relevant contacts Announce events Search for contacts, expertise, etc
Be present and reactive
ENGAGE
Awareness (get them to view our messages)
Retention (get them to remember our messages – better positively!)
Appreciation (get them to like our messages)
Advocacy/Attitude (get them to share our messages and change their mind)
Action (get them to "respond" to our messages, ex. participate in our chats, comment on our posts, go to vote, visit website)
Co-creation/user generated content (get them to send us pic, idea, etc.)
How we engage
Campaigns
enable raising awareness on our campaigns: Europe in my Region photo competition https://www.facebook.com/EuropeanCommission/ app_386310531430573
Love without borders photo competition: https://www.facebook.com/EUinmyregion
Tweetchats allow a discussion with stakeholders on a precise topic https://storify.com/EU_Regional/benefits-and-future-of-cooperation-between-europea
Growing the DG Regio's presence concentrating on few platforms
2012 2013 2015
3,480
43,2K
123
20,5K
Joined in February 2015
Joined in February 2011
7,4K
Weight of influence Klout score (01/06/2015) @EU_Regional = 64 / @CorinaCretuEU = 61
Klout : measures the influence online The average Klout Score is 40. Users with a score of 63 or above are in the top 5% of all users.
Bluenod: #investEU Bluenod: #RegionalPolicy
In comparison to @EU_Commission = 94 / @jyrkikatainen = 65
What do your followers do, what are are they working on?
Followers of @EU_Regional discuss about:
Where do your followers tweet from?
Followers of @EU_Regional tweet from:
Where do our followers tweet from?
Is it useful, practical information for my (potential) followers?
Is it breaking news and/or super interesting?
Is it a good story or an interesting piece of info to share?
How do I reach people?
https://www.facebook.com/EUinmyregion
Questions
• How important are social media in your country/region?
Questions
• What has been your biggest success with social media so far? Do you know of successful social media campaign in your region/country ie http://www.grainedeurope.eu/leurope-cest-pas-sorcier-en-corse/ in Corsica, France that we could take inspiration from?
Questions
• What additional steps would you like to take (a) for your OP and (b) as the INFORM network?
