SOCIAL MEDIA PANEL - Heels Down Media · Heels Down Media Bethany Lee My Equestrian Style . 2019...
Transcript of SOCIAL MEDIA PANEL - Heels Down Media · Heels Down Media Bethany Lee My Equestrian Style . 2019...
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SOCIAL MEDIA PANEL
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Shona RosenblumCo-Founder Grand Slam Social
Laine AshkerProfessional Rider
Patricia Da SilvaPresident Heels Down Media
Bethany LeeMy Equestrian Style
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2019 TRENDS
Instagram reach decline.Influencer shake up.Deficit of attention.Rise of stories.
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Decline of Facebook reach. What now?
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BEAT THE DECLINE● Understand your audience● Create value ● Engage in a meaningful way● Pay-to-play
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Turn followers into clients.
Strong brand.Post about your products.Call to action.Journey.
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SOCIAL MEDIA ADVERTISING● Define goals, measurable objectives ● Learn from organic insights● Boost to create community● Advertise to drive conversions● Split test
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WORKING WITH INFLUENCERS
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USER-GENERATED CONTENT
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CREATING PRESENCE● Strong Brand ● Consistency● Reach Out● Build Advocates
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EMBRACE APPS
● Photo Editing: Snapseed
● Scheduling: Buffer● Creative: Canva● Social: Instagram● Plan: Planoly