Social Media-Palooza (Part I), by LeapFrog Interactive
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Transcript of Social Media-Palooza (Part I), by LeapFrog Interactive
![Page 1: Social Media-Palooza (Part I), by LeapFrog Interactive](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bba5934a79597b048b45d9/html5/thumbnails/1.jpg)
Social Media Palooza
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Your Presenter
Michael Wunschwith special guest Emily Van Winkle
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+ The Evolving Media Landscape
+ Social Media History
+ Why Is Social Media Important
+ The Good, The Bad
+ The Blogosphere
+ Looking Ahead
Today’s Agenda 3
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QUESTIONWhat is your current definition
of Social Media?
? ?
?
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The Evolving Media Landscape
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Integrated Digital Lifestyle 6
Today’s consumer is always on
at work.
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Integrated Digital Lifestyle 7
Today’s consumer is always on
at home.
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Integrated Digital Lifestyle 8
Today’s consumer is always on
at leisure.
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Today’s Consumer Has Changed (for good)
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The Break Up 10
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Social Media History
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QUESTIONWho is credited with being the
first social networking site?a) Friendster b) Facebook c) SixDegrees
?
?
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QUESTIONWho is credited with being the
first social networking site?a) Friendster b) Facebook c) SixDegrees
?
?
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The Evolution of Social Media
1995 2010
2006
2003
2004 2005
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Who Dominates?
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QUESTIONApproximately 5% of Twitter users
account for 75% of all activityTrue / False
?
?
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QUESTIONApproximately 5% of Twitter users
account for 75% of all activityTrue / False
?
?
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The Power of the People
3,279,102 friends 620,359 friends
1,043,850 friends 218,172 friends
1,824 videos uploaded Channel Views: 20,024,491
330 videos uploaded Channel Views: 2,221,268
137,206 followers 4,848 Followers
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What is Social Media Marketing?
+ A collective experience based on relevancy
+ A digital experience with no boundaries
+ A loss of brand control – Gain of community
+ Participatory
+ Experiencing massive growth fueled by our need to interact
+ A new era of conversation and consumer control
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The Era of Conversation and Consumer Control
Advantages:
+ Personalizes the brand+ Shows the culture of a company
+ Lower cost than traditional marketing and advertising
+ Helps accomplish branding goals+ Extends the branding reach
+ Large Search Engine Optimization impact+ Links, fresh content, more real estate
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The Era of Conversation and Consumer Control
Disadvantages:
+ Huge time investment
+ Once content is posted, it’s almost impossible to remove from the Internet+ Example: Domino’s
+ No control of conversation, only influence
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One of the dangers to the effective adoption of social media as a marketing strategy is the large percentage of those who consider themselves knowledgeable – but have no social media experience.
22The Era of Conversation and Consumer Control
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What Are The Possibilities?
Three Main Forms of Social
+ Sharing+ Del.icio.us, StumbleUpon, Mixx
+ Networking+ Facebook, MySpace, Bebo
+ Publishing+ Twitter, YouTube, Yelp
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QUESTIONMore than 70% of Facebook users
are outside the United States.True / False
?
?
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QUESTIONMore than 70% of Facebook users
are outside the United States.True / False
?
?
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QUESTIONWhat are the strengths and
weaknesses of your organization?
? ?
?
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Why Is Social Media So Important
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The Power of the People
Social Media Stats
+ 70% of consumers rely on various types of social media sites
+ Dell has attributed more an $6.5 million in revenue directly to Twitter
+ Best Buy has over 2,500 employees assisting customers via Twitter on the Twelpforce initiative with full ad support
+ Over 50% of the Fortune 500 maintain at least one active Twitter account
+ More than 50% of Twitter users report using for business purposes
+ Social media sites score significantly higher than company websites as the source of information most likely to influence their purchasing decisions
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The Power of the People 29
61% of Facebook’s users are middle aged and older
Females 55 to 64 years old are the fastest growing segment on Facebook
1 out of 8 couples married in the US met using social media
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The Power of the People
Social Media Stats
+ 62% say they value the information received in their conversation more than information received from ads
+ 75% of survey respondents said they spend at least one hour a week on social networks, with almost 19% spending more than seven hours a week on those sites
+ Consumers, especially men, feel better about companies and their brands when they can interact with them through social media
+ 58% said if they tweet a poor customer service experience, they would like the company to respond
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A New Paradigm
+ Must be transparent
+ Consumers will catch you
+ Personas and real people
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A New Paradigm for Advertising
+ Continuous effort / must have commitment
+ Major investment in time
+ Very personal
+ The social community comes first
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The Brand Importance
+ Your brand values are what your consumers say or think they are
+ Your brand is evolving with or without you!!!
+ Your consumers are absolutely part of the conversation
+ As a brand, you can listen
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The Brand Importance - Engagement
+ Brands must establish rules of engagement+ Do you correct errors+ How do you provide support+ Will you ask for consumer feedback+ Are you prepared to reward good behavior
+ Know your landscape
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QUESTIONWhat are your brand values?
? ?
?
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Social Media & SEO
+ Universal search
+ Direct impact on search results
+ Search trending more social
+ Real estate over position
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The Good, The Bad, The Downright Ugly
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QUESTIONHow many hours of video are
uploaded to YouTube every minute?a) 12 hours b) 24 hours c) 32 hours
?
?
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QUESTIONHow many hours of video are
uploaded to YouTube every minute?a) 12 hours b) 24 hours c) 32 hours
?
?
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The Good: Dell – Zero to Hero 40
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The Good: PostSecret 41
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The Good: EA Joins Conversation 42
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The Good: (Twitter Response) 43
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The Good: Starbucks 44
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The Bad: 45
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The Bad - Molson 46
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The Bad – Chevy Video Contest 47
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The State of the Blogosphere
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QUESTIONWho are the most prominent
bloggers in your industry?
?
?
?
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Should Our Brand Blog?
+ What is commitment level
+ Set content calendar / mins.
+ Strategy – one or many (purpose)
+ Not content for content’s sake
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Next Week’s Agenda
+ Educating Staff / The Commitment
+ Social Response Matrix / How and When
+ PR Emergency Planning
+ What Platform for your Business
+ Measuring Success
+ Social Media Plan Creation
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Questions?