Social Media Overview

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Social Media

description

These are the slides from a monthly Social Media class I teach to the faculty and staff at McNally Smith College of Music.

Transcript of Social Media Overview

Page 1: Social Media Overview

Social Media

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What is Social Media?•A conversation powered by

technology between people.

• The conversation is not centralized or controlled. It is powered by the desire to share information and learn.

•It cannot be successful unless you listen before you respond.

•http://www.youtube.com/watch?v=MpIOClX1jPE

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L.E.A.R.N.•L.E.A.R.N. (Listen, Engage, Accept, React,

Nurture)

•Listen: Your brand, your name, your industry, your trade

•Engage: Be real and open

•Accept: Do not be offensive and accept your reality

•React: Respond properly using various means of communication

•Nurture: Follow up, do not lose track, cross-link info

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% Using Social Sites

•Gen Y (Millennials): Ages 18-32 67%

•Gen X Born: Ages 33-44 36%

•Younger Boomers: Ages 45-54 20%

•Older Boomers: Ages 55-63 9%

•Silent Generation: Ages 64-72 11%

•G.I. Generation: Age 73+ 4%

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Sites Covered

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Facebook•Q: Why is it important for me to be

on Facebook, or at least understand it?

•A: Students are there.

• 94% of McNally Smith students use Facebook at least once a month.

• 91% of McNally Smith students use Facebook at least once a week.

• 72% of McNally Smith students use Facebook daily.

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Facebook•McNally Smith Student/Alumni Group:

http://www.facebook.com/groups.php#/group.php?gid=2210364190

•McNally Smith Page: http://www.facebook.com/groups.php#/pages/Saint-Paul-MN/McNally-Smith-College-of-Music/20347754352

•McNally Smith Bookstore Group

•McNally Smith College of Music Gay-Straight Alliance

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Facebook Friend Lists

•Privacy Settings according to lists/groups

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Facebook Fan Pages•Use these for bands/artists

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Linked In•Linked In is a professional

networking site based off your employment, school, and industry.

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Twitter•Twitter is microblogging. You have 140 characters to get your message across.

•It’s not just for people, businesses and bands are using Twitter to keep their followers up to date.

• http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel_page

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Twitter Demographics

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Twitter Examples

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Blogs•Many blogs provide commentary or

news on a particular subject; others function as more personal online diaries.

•A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.

•The ability for readers to leave comments in an interactive format is an important part of many blogs

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What do I write about?

•Start by reading blogs on subjects you’re interested in.

•Think of a subject you would like to write about.

•Set up a blog and start writing, there is no right or wrong way to start getting your ideas out there.

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RSS Feeds/Reader

•RSS Feeds are a great way to watch what people are saying about you or your brand online.

• Find a RSS Reader that you like, I use Google Reader (www.google.com/reader)

•Twitter Search: Search for your brand or name and subscribe to the feed.

•Google Blog Search

•Serph (www.serph.com)

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Many Thanks

•@sass : Thanks for the L.E.A.R.N. system

•Pew Internet: Thanks for the stats on generation breakdown.

•Common Craft: Thanks for the easy to follow videos (www.commoncraft.com)