Social media optimization
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Social Media Optimization LinkedIn Facebook Twitter Blogs Google+ Pinterest Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
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Transcript of Social media optimization
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Social Media OptimizationLinkedInFacebookTwitterBlogsGoogle+Pinterest
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Best Practices Activities
Choose your LinkedIn connections and content carefully
Use keywords for better ranking Participate/Join in groups Review incoming messages and
reply Post question and respond to
others Follow companies Create Events and update your
connections
Events updates Jobs descriptions Tweets Advices/Suggestions Sharing interesting stuff Blog posts ………… Questions & quotations
Offer expertise through Q & A
Share useful and informative content
Launch polls
Join the discussions
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
What is your criteria for accepting a connection? Be consistent.
Only join groups you plan to be active in and represent the business interests you wish to project to your connections.
Post status updates regularly Identify and follow all of your LinkedIn
connections on Twitter within the Tweets application
LinkedIn Tips
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
LinkedInhttp://bettercloser.com/setting-linkedin-sales/
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Week 1
name Photo Recent Employment Education Personal
information Introductions and Inmail Awards invite five
trusted people
Week 2
Accept invitations
Invite five more
Complete experience
Add company website
Rewrite headline Join 5 groups Grab unique
LinkedIn URL
Week 3
Accept invitations
Review "people You may know'
Request recommendati
on
Write a recommendati
on
Search on company
Advanced people search
Join 5 more groups
Post status update
Week 4
Accept invitations
Add two more items website
section
Add volunteer work
Special classes training
Write a recommendati
on
Company LinkedIn site
Join 5 more groups
Search on company
Advanced people search
Request recommendati
on
Word process Summary
section
Post status update
Week 5
Accept invitations
Write a recommendati
on
Join 5 more groups
Advanced People Search
Request recommendati
on
Word process Specialities
Import contacts
Account & Settings
Connect with classmates
and colleagues
Post status update
Week 6
Accept invitations
Write a recommendati
on
Join 5 more groups
Word process Skills section
Find helpful pdf, word excel doc
Find helpful powerpoint
Document key network stats
Download Outlook Tool
bar
LinkedIn introduction
Post status update
Document goals for next
quarter
LinkedIn Six Week Programhttp://www.regnordman.com/2011/10/01/the-power-formula-for-linkedin-success-wayne-breitbarth/
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Setup Activity
Your Profile◦ Update Bio◦ Photo◦ Make Friend Lists
(control which group of friends get the content you publish)
◦ Filter Your News Feed Setup a Facebook
Page
Profile◦ Status updates with
reference to your page Page
◦ Featured photos◦ Left Hand Links◦ Featured Likes◦ Wall Tab Layout … select
“display posts made by the page” as default
◦ Use keywords for SEO
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Create a Business Page◦ http://www.youtube.com/watch?v=qOD8_0hh9bc
Register a Page Fill in Basic Info Increase Page Publicity Manage Tabs Edit Page
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
GE◦ http://www.facebook.com/GE?sk=app_175384022
520981 See 10 other B2B examples
◦ http://www.slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
Facebook Business Examples
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Create an account Profile bio Profile URL Profile Photo
Tweet original content regularly, Retweet to show your expertise in knowing what is “good”
use Hashtags to improve relevance for search Follow influential people in your industry Make Lists Listen using Tweetdeck, or other tools Schedule regular tweets using HootSuite
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Wordpress, Blogger (Google) and Typepad are the main platforms
Search engines like to index blogs, so keywords are important considerations to “get found”
Blog is a key landing page for deeper content beyond the 140 characters in twitter (or status updates in other social media sites)
Make it easy to share your blog articles via social media
Blog
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Include your social media accounts in your signature
Links to your latest posts can provide good context for relationship building
Align your email address books with your social media followers/subscribers/etc
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
For demo and intro:◦ http://www.google.com/+/demo/◦ http://youtu.be/4RyY2-ofP4g (explains +1 button)
Circles, Sparks, Hangouts, Instant Uploads, and Huddle are the new terminology
Google+
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
New social media tool for sharing pictures along with descriptions◦ See Geoff’s Pinterest boards for:
LinkedIn http://pinterest.com/geoffreyhansen/linkedin/
B2B Social Media http://pinterest.com/geoffreyhansen/b2b-social-media/
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Choose the appropriate technologies to deploy.
Technology
Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
Google Reader Alerts
Hootsuite Tweetdeck Jigsaw
Recommended Tools
