Social Media & Online Branding for Sales & Marketing Professionals
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Transcript of Social Media & Online Branding for Sales & Marketing Professionals
1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1
Enlargeas a Human Being
Excelas a Social Media Being
Evolveas a Personal Brand
2Copyright © 2013 Dr. Amit Nagpal All rights reserved.
SOCIAL MEDIA & ONLINE BRANDING
FOR SALES & MARKETING
PROFESSIONALS
Dr Amit Nagpal, New Delhi
3Copyright © 2013 Dr. Amit Nagpal All rights reserved.
• 0- Introduction
• 1-Formula for Social Media Mega Success• a) Mindful Content• b) Passionate Engagement• c) Heartfelt Collaboration
• 2 The Art of Storytelling
• 3 Building Online & Offline Communities• (& Understanding the Uniqueness of each platform)
• 4 Conclusion
• 5 Q & A
Description
Agenda
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Social Media Mega Success
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Discussion
Start with listening (Google alerts, Twitter search, Alltop blog search etc)
Read and observe
What is Social Media?What is a Brand?
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Social Media Mega Success=
Mindful Content + Passionate Engagement + Heartfelt Collaboration
Formula for Social Media Mega Success
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Takes commitment and focus to connect with people Inspiring trust & handling negative perceptions Too many relationships to handle Handling large communities (community members handle
negative comments) Start with a bang (welcome message) Personalised messages on special occassions Apply offline ideas online Balancing visibility with credibility (eg Linkedin endorsement) Do not disappear into the thin air Say it loud and clear (I care, we care)
Its All in The Relationship
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The Art of Storytelling
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Why tell stories? (making stories and telling stories)
Demonstrating our sincerity and passion
Balance drama vs sincerity
Inspire your customers to share stories
Infographics-Visual Storytelling
I have found my hero and he is me. George Sheridan
The Art of Storytelling
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Infographics
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Do the right things first and then create the right perception
Show Not Tell
Hashtags #passion #mypassion on Twitter
Tools for creating right perception Wefollow.com Klout/Peerindex/Kred story Favstar.fm Create your own video (onetruemedia.com)
Aesthetics & Perception
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Building a Community
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Demonstrating leadership on social media Demonstrating other soft skills Demonstrate that all comments and opinions are respected,
dialogue and dissent is welcomed and even encouraged
Communication leads to community, that is, to understanding, intimacy and mutual valuing.- Rollo May
Building a Community
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Understanding the Uniqueness of each platform
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What goes viral on Facebook?
Edge Rank ART Appeal (Interactivity), Relationship (regularity of
interaction) & Time (Recency)
Reasons why consumers like Facebook Pages Discounts Show support for brands to friends Get a freebie Updates on company activities, Sales and future projects Exclusive content Just like that
Facebook-Key Features
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What goes viral on Linkedin?
Linkedin groups
Linkedin Today
Linkedin Profile
Linkedin-Key Features
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What goes viral on Twitter?
Let us exercise
Twitter-Key Features
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Embed
Tweet
Make boards
Repin, share the content of others
Pinterest-Key Features
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What goes viral on Google +?
# on Google +
Google + -Key Features
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Measuring Online InfluenceKlout, Kred & Peerindex
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Deliver Excitement, Surprise & Delight
That's all
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Enlargeas a Human Being
Excelas a Social Media Being
Evolveas a Personal Brand
43Copyright © 2013 Dr. Amit Nagpal All rights reserved.
www.dramitnagpal.com
Thank You