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Social Media #OGR14

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#IDontGetIt Social Media: Web sites or applications through which users can create online communities to share information, ideas, personal messages, and other content. #ThatsOK All users are potential content creators. #OGR14

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241 million 200 million 36 million AS OF April, 2014 300 million 8 million 30 50 million (estimated) 50 million #OGR14 Monthly Active Users:

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1.23 billion monthly active users #OGR14 Source: Facebook Newsroom

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1.23 billion 314 million 7 billion #OGR14

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VIDEO 1 billion monthly active users Over 6 billion hours of Video are watched each Month on YouTube 80% of traffic from the US October, 2013 #OGR14

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Who are these people? Source: Ragan/Pew #OGR14

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Who are these people? #OGR14

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Who are these people? #OGR14

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Meme Break #OGR14

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Why Social Media? Social media is about engagement. Its about making a connection with your customers, promoting your business, and encouraging others to promote it as well. Best part? We can help! #OGR14

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2013 Orvis Social Media Added 34K social media subscribers (49% growth) Received 384K engagements 972K Toms Podcast Downloads (up 9%) #OGR14

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FACEBOOK.COM/ORVISFLYFISHING OVER 50,000 FOLLOWERS

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#OGR14 TWITTER.COM/ORVISFLYFISHING OVER 22,000 FOLLOWERS

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#OGR14 INSTAGRAM.COM/ORVIS OVER 9,000 FOLLOWERS

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Orvis Social Media PLATFORMS: CONTENT (thats you!): CUSTOMERS/POTENTIAL CUSTOMERS #OGR14

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Meme Break Courtesy Phil Monahan #OGR14

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The dreaded #hashtag #OGR14 #silversonic

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Orvis #hashtags #OGR14 #orvis #orvisflyfishing #orvisdogs #helios2 #silversonic #OGR14

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Useful #hashtags #OGR14 #flyfishing #yourlocation (#Missoula, for example)

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#OGR14 http://www.orvis.com/news/uncategorized/fol low-along-with-the-orvis-guide-rendezvous- using-ogr14/ #OGR14

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Meme Break #OGR14

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#Questions #OGR14

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Contact: Kathleen Moore MooreK@Orvis.com #OGR14

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The Orvis News: Online and in Print If you arent taking advantage of them, you are missing out Phil Monahan, editor

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New Slide of WP site Monahan April 2013

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New Slide of WP site Monahan April 2013

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Orvis News Online 2013 Stats 2.5 million page views (up from 1 million in 2012) 1.8 million sessions. Friday Fly-Fishing Film Festival draws large audience weekly. Fly Fishing facebook page has 50,000+ fans. A brand builder and traffic driver for your business

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Whos Doing It? Falcons Ledge Libby Camps Linehan Outfitting Bay Street Outfitters Blackfoot River Outfitters Two Rivers Emporium Lone Mountain Ranch All Water Guides (NEW!) Matt Miles Fly Fishing Deep Canyon Outfitters Wildwood Float Trips Fjordland Lodge Unicoi Outfitters Jamie Rouse Fly Fishing Adventures Jensen Fly Fishing High Country Angler (Doc Thompson) Blackfoot River Outfitters Freestone Outfitters Fins & Feathers Fly Shop Conway Bowman

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What Contributors Say Sending posts of either great pictures, our own blog reports, or lodge videos has been a great experience. Not only do our guides get excited about sharing the great stories of the fly fishing here in Utah, but it produces significant exposure for our lodge and guide operations to world-wide audience. We have received emails and calls from folks that saw us on the Orvis blog and are excited to learn more about fishing in Utah. Jason Danley Falcons Ledge

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Whats On OrvisNews.com? Articles (how-to, adventure, travel) Videos (from YouTube and vimeo) Photos Tips and advice C ontests & Quizzes Podcasts

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Providing Content to OrvisNews.com Gets YOU exposure. There are many ways to contribute

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Photo of the Day

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Videos

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Stories

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Tips and Advice

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Engagement Through Comments

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Every Post Goes to Facebook

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Daily post links to 50,000+ fans

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Twitter daily post links to 23,000+ followers

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Friday Fly-Fishing Film Festival

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What makes a good post? Informative, engaging, and/or entertaining text on any aspect of Fly Fishing, from tackle to travel to family. Written in your own voice, conversational but expert. ALWAYS include photo(s) and/or video. The same kinds of stuff youd put on your own blog. If youd put it on Facebook, its worth sending to Phil.

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How Hard is It? Very Simple! All you do is email your content (story and/or photos) to Phil, and he does the rest. For videos, upload them to YouTube or vimeo and just send Phil the link. Thats it. No technical expertise required. You can do it from your smartphone.

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But I Cant Write! No Problem! Phil taught freshman composition for six years and has worked in the outdoor press. He has witnessed every kind of butchery of the English language. Theres (almost) nothing he cant fix.

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Repurpose Your Content If you have a blog, send posts to Phil, and he can reuse them on the Orvis News. Same goes for Facebook posts.

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Cost/Benefit Analysis BenefitCost Exposure of your brand, fishery, $0 and expertise to thousands of blog readers Exposure to 50k+ Facebook followers$0 Exposure to 23k+ Twitter followers$0 Chance to engage on blog, Facebook, and Twitter$0 Increased SEO value for your site $0 TOTAL Cost to You: $0

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Orvis News Online = Found Money

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Print Orvis News

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Now TWO issues per year. Fishing issue in-home in Late February. New Direction in editorial and Design Great way to promote your business Mailed to ~180,000 Orvis customers

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Heres what Rebecca Shirley of Eagle Nest Lodge says: We value the Orvis News tremendously. The Orvis News works so well with our clientele. We ask our guests where they have heard about us, and besides our repeat or referral guests, about 80 percent come from the Orvis News. We realize we are in an internet era. However, our average guest is 60 plus years of age. They are not reading the Orvis News online. They are reading the Orvis Newspaper. I can tell the day the paper hits the post office, as I do the majority of our "new" guest bookings within the week of the paper being released. And people hold on to the newspapers. It makes no sense to us to spend advertising dollars elsewhere. We advertise exclusively with Orvis because we believe that is the best place to spend our dollars and have been very successful in doing so. People like having something in their hands to read. It gives them options to look through.

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Contact me at monahanp@orvis.com