Social Media | Offsite SEO
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WAREHOUSE 1 DIGITAL MARKETING UPDATE BY: ANNE HAYNES DATE: APRIL 20, 2012
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Digital marketing activities presentation for Warehouse 1 a material handling equipment company.
Transcript of Social Media | Offsite SEO
WAREHOUSE 1DIGITAL MARKETING
UPDATE
BY: ANNE HAYNESDATE: APRIL 20, 2012
Anne Haynes 2012
Agenda
• Answer Questions from Email Message– Google Plus– Product Lines– Offsite SEO
• 2012 Digital Marketing Strategy
Anne Haynes 2012
Question 1
Needs Keywords
Question: How about our Google Plus Territory and Names?
Optimization Tip 1: Add Keywords
Anne Haynes 2012
Google Plus OptimizationAs a business, you can add BUSINESSES to your circles.Optimization Tip 2: Add Public Business Google+ Circles
Anne Haynes 2012
Google Plus OptimizationAs a business, you cannot add PEOPLE to your circles unless they add you first.
Optimization Tip 3: Campaign for People
Anne Haynes 2012
Google Plus Optimization Cont.
• Add the Google Plus Badge to:o Social Profiles on Websiteo Product Category Pageso Email Marketing Efforts
Optimization Tip 4: Make Google +1 Available
Anne Haynes 2012
Google Plus Optimization Cont. Optimization Tip 5: Host a Hangout
Build Relationships Real-time and Host a Hangout:
•Fireside chats with your CEO or key team players
•Live Q&A sessions
•Product demos
•Customer service “office hours”
•Focus groups
Anne Haynes 2012
Question 2Question: What Are Product Lines in Social Media?
Anne Haynes 2012
SEO Two Disciplines
Onsite Offsite
One Time Set-up On Going
Anne Haynes 2012
Top Offsite SEO Factors• Other websites
linking to yours– Linking text SEO keywords centric
• Lower number of links leaving a page
• Link from an Authoritative Site– .gov, .edu
Anne Haynes 2012
Social Media an Offsite TacticUtilize Social Media Sites to Link to Your Site with SEO in Mind
Social Review Sites
Social Bookmarking Sites
Social Media Networking Sites
Anne Haynes 2012
Role of Offsite SEO – Company Level
• Press Releases• Partnerships
• Direct Mail• Television• Radio
• Micro Site • SEO• Paid Search• Banner Adv.• Social Media• Analytics
• Business Dev.• Partnerships
• Call Center
Anne Haynes 2012
Digital Marketing Strategy Ideas
2012
Anne Haynes 2012
Digital Marketing Strategy 2012Offsite SEO
Audit and optimize social media accounts
Anne Haynes 2012
Digital Marketing Strategy 2012Offsite SEO
Utilize social media properties for weekly blog posts optimization
Anne Haynes 2012
Digital Marketing Strategy 2012Offsite SEO
Press release optimization
Anne Haynes 2012
Social Fan-Raisers
1,049%
Anne Haynes 2012
Social Advertising
Anne Haynes 2012
Pay-Per-Click & Retargeting
Campaign OptimizationDifferent Campaigns for Mobile vs. Web Traffic
Retargeting / Remarketing/RemessagingEnabled Campaigns
