The Next Stepsin the

Social Media Revolution

Amanda ShewmakeVice President, NAS Recruitment Communications

Recruitment Consultant, Web 2.0 Media Strategist

Revolution:

“A drastic and far-reaching change in ways of thinking and behaving.” ways of thinking and behaving.”

-Web, 2010

The Social Media Landscape

• In late 2009, social network usage exceeded Web-based e-mail usage

for the first time

• Today more than four out of five online Americans are active in either

creating, participating in or reading some form of social content at least

once a month

•Facebook: +350 million strong

•LinkedIn: + 55 million strong

•Twitter: +25 million strong

Social Media Spending Increases

63% of "best-in-class“ 63% of "best-in-class“

companies have increased

their social media budgets

despite the recession.

- From The Aberdeen Group’s “The ROI on Social Media

Marketing: Why it Pays to Drive Word of Mouth”

� Media Planning and Buying

� Analyze & Understand

� Plan

The Next Steps…

� Engage

� Monitor and Update

Analyze & Understand

OBSTACLES

Time Requirements

• Very time-intensive

• Lack of internal resource time

Budget ConstraintsBudget Constraints

• Limited budgets

• “The Economy” = conservative spending

Unproven Tactics

• Requires expertise

• The necessary waste of experimentation

BENEFITS

Source Passive Candidates

• Targeted Demographic

• Unique vehicles

Cultivate Candidate Relationships

• Build an engaged candidate pipeline

• Be a resource

Monitor and Build Your Brand

• Learn what’s being said about you

• “Guide” the conversation and create viral marketing

Social Networking is the application of social media.

Social Media

Tools that enable a user to

Social Networking

Engaging and conversing social media. Tools that enable a user to

share content and create

conversation.

Engaging and conversing

with individuals by way of

social media.

PlanPlan

I. Set Goals

II. Solidify Your Personal Brand

III. Develop a Social Media Policy

PLANNING

IV. Think Mobile

V. Build Your Employment Brand

EngageEngage

228% 1382% 82%

Traffic Growth: 2008 through 2009

Facebook

� Target by: Geographic location, position, company, demographic,

school, etc.school, etc.

� Drive Candidates to Splash Page or Career Site

� Employment Branding

� Presence on FB without the time commitment of a Fan Page

� Metrics Reporting

� You set the budget!

� Network Membership

& Reach

� Over 55 million professionals*

– ~2 million members join

per month

– Roughly 1 new sign-up

Latin America

3%Europe

24%

Asia

8%

– Roughly 1 new sign-up

per second

� 200 countries

� English, Spanish, French

and now German!

� 150 industries

� Members from all five hundred

of the Fortune 500

Other

0%

North America

60%

Africa

2%

Middle East

1%

Oceania

2%

Monitor & UpdateMonitor & Update

Normal 24-Month Social Marketing Timeline

Months 1-3: Brand Presence

• Create profiles

• Implement brand image

• Announce presence

Months 3-12: Brand/Job Seeker Engagement

• Increase follower base• Increase follower base

• Monitor brand, industry, niche

• Communicate with candidates

Months 6-24: ROI Focus

• Assess goals / achievements

• Address areas for improvement

• Identify additional metrics

� Analyze & Understand

� Plan

The Next Steps…

� Engage

� Monitor and Update

“It’s about:

offering something of value,creating movements that build over time,creating movements that build over time,

engaging with passionate fansand

giving them the tools to influence others.”

Thank You! Join The Conversation!

Email: ashewmake@nasrecruitment.com

Nasrecruitment.com/blog

Twitter.com/AmandaShewmakeTwitter.com/nasrecruitmentTwitter.com/nasrecruitment

Linkedin.com/in/amandashewmakeLinkedin.com (NAS Recruitment)

Facebook.com/nasrecruitment

Social Networking Boot Camp